50 Words or Less
The SWAG Ace putter is a classic high toe blade. Part of a refreshed line of stock putters. Superb design and total attention to detail. Incredibly soft feel.
Spend a few moments on Swag’s website, and you’ll come across the phrase, “Don’t give a putt.” Much like “aloha” in Hawaii, it’s a way of being as much as it is a slogan. You see it in Swag’s headcovers, where they’re unafraid to take chances on things like partnering with the WWE or basing designs on internet memes. You see it in their social media interactions where they gleefully roast their own followers, when it’s deserved.
However, the one place where Swag gives all the “putts” is in the design of their putters. This has never come through more clearly than in the redesigned The Ace. Two years ago, they released a beautiful RAD [Research And Development] version of The Ace. They could have easily rolled out the same thing as a production putter, but instead they spent countless hours refining the design even further. The result is one of the most undeniably premium putters on the market.
The Ace brings modern refinement to one of the most classic designs in golf: the high toe blade. From address, there’s a complete absence of sharp edges or harsh transitions. The top line rolls smoothly into the thin flange with all the focus on the small sight line.
For this new production model, Swag has dialed down the branding. From the rear, there’s a medium sized “SWAG” on the toe. The face – milled with a deep, mesmerizing pattern – has Swag’s trademark skull on the heel. Even the sole is toned down, with all the engraving kept to the toe. The only graphics are four small stars, a nod to Swag’s Chicago roots.
For the Swag aficionados, the new Ace has some small but important refinements from the RAD model [review HERE]. There are two noticeable changes at address: the addition of the sight line and the change in toe shape. The RAD Ace was symmetrical, but the new Ace has a more tapered toe. This is offset by the flange which is now gets thinner in the heel where the old version was a consistent thickness. Finally, the new Ace has slightly less offset, though the difference is very small.
Finally, we need to mention the headcover. Swag’s stock headcover is leaps and bounds beyond those offered by other putter companies in both design and construction. The biggest difference is the magnetic closure. In 2022, no one wants Velcro scratching their putter or falling off the club head. This design features a large SWAG logo across the top and their “Don’t Give a Putt” slogan opposite the trademark skull. All of this sits atop a background pattern of white skulls.
Sound & Feel
Having spent almost two years with the original Swag Ace, I’ve come to regard it as the softest of all their putters. Pure strikes feel as soft as any non-insert putter I’ve ever used without losing that touch of crispness. The new Ace putter has a different face milling that appears a bit deeper with a wider pattern. After hitting dozens of putts comparing the two, I think the new model is a touch softer, but it’s extremely close.
Beyond the satisfying feel, what I love about putting with The Ace is the precision of the feedback. If you’re paying attention, you can feel the difference between a strike that’s absolutely perfect and one that’s fractionally off-center. For the player who wants to perfect their stroke, using The Ace is akin to playing with forged blades instead of bulky cavity backs.
One of the things I like about The Ace is the fitting and performance niche that it fills in the putter world. Go to any golf store and you’ll find shelves of Anser-style putters and massive mallets. The player that wants more toe hang is often left wanting, but The Ace is perfect for them. Swag states that The Ace has “3/4” toe hang, a bit more than your average Anser. This new version also has a little less than 1/2 shaft offset, which further separates it from the Handsome One [review HERE] and Handsome Too in Swag’s line up.
The lack of heel and toe weighting does make The Ace less forgiving than most other putters. Is the difference between The Ace and the Handsome Too [review HERE] night and day? No, but it is something you’ll notice if you’re comparing them head to head. Mishits will come up a bit shorter than you expect, so it’s important to make centered contact.
My favorite thing about putting with The Ace is that my stroke feels smooth and flowing. It’s akin to my feelings about The Cooler [review HERE]. The combination of increased toe hang, reduced offset, and precise feedback makes putting feel less mechanical and more artistic. For me, getting away from technical thoughts tends to leads to better results. If you’re looking for a similar feeling on the green, you should give The Ace a try.
The new line up of SWAG putters, on their site now, includes The Ace, The Cooler, Handsome One and Too, plus the Savage Too in both double bend and center shafted [review HERE]. No matter which one you choose, you’ll receive one of the finest putters being made today, but players looking for a classic, flowing blade should opt for The Ace.