50 Words or Less
The SWAG Golf Handsome One putter may be the best Anser-style putter available. Beautiful design and construction. Great feel. Premium in every way.
SWAG Golf is building much of their buzz on social media, but don’t let that fool you into thinking that they haven’t put in the work. Their founder has 14 years of experience with Scotty Cameron and Bob Bettinardi. He’s put more thought into his first creation, the Handsome One, than some makers put into their entire line. The result of his efforts may change the way the putter business operates.
Big picture: the SWAG Handsome One is an Anser-style putter. It has cool engraving on the sole and minimal branding everywhere else. If you’re not into putters, that may be the end of the line for you, and that’s OK.
For those that love flat stickers, let’s take a closer look.
The Handsome One is shaped almost entirely on a CNC mill. That means very limited handwork. Why? Greater consistency and precision. Take a look at the neck. See how perfectly smooth each edge is, and how that same smooth radius extends all the way to the body? That’s nearly impossible to do by hand.
Check out the flange. Notice anything different? There’s no line between the shoulders and the bumpers. More CNC milled precision. And once you set up without that line, having one there is jarring.
SWAG’s focus on premium extends to their head covers. The designs and stitch counts on their limited edition head covers are outrageous.
SWAG puts every putter on a blacked out shaft. Will that make you putt better? Probably not. Does it look cool? I think so. And there’s no upcharge for it the way there is with most other makers.
Similarly, you can get a premium Gripmaster leather grip as a stock option (PURE rubber grips are available, too).
Sound & Feel
At impact, the stainless steel Handsome One produces a crisp “tock”. The feel is very soft, in slight contrast to the sound.
Feedback on this putter is extremely precise. Through your hands you can sense the exact location of impact. The sound also changes in volume, getting quieter as you move away from the sweet spot.
There’s no technology in the Handsome One that’s going to revolutionize your game. However, what I’ve always found is that if I have a putter that I love the look of, that feels great, that has good weight and balance, I’m going to putt well. That’s been the case with my Handsome One. I even made this pressure-packed putt…on the first take, of course.
If you feel like your putting needs all the help that technology can provide, by all means get a Spider or a giant Odyssey mallet. If you, like me, do your best work with a beautifully crafted, traditional putter, the Handsome One is for you.
In short, the SWAG Golf Handsome One is the baddest looking Anser on the market, and it packs exceptional feel. The way its made is more consistent and precise than literally anything else. And I love having it in my bag. If you don’t give a putt, check out SWAG’s website HERE
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