XXIO Prime Driver Review

50 Words or Less

Designed to be ultra-lightweight to maximize ball speed for moderate swing speed golfers, the XXIO Prime Driver is super forgiving and consistent.


As the third pillar of the Cleveland-Srixon-XXIO family of golf products, XXIO is dedicated to discerning golfers with moderate swing speeds.  In fact, if your driver swing speed is greater than 95 mph, the XXIO USA website advises you to check out another brand – a refreshingly honest approach.  On the lower end of moderate, 79 mph and below, XXIO offers their Prime series of clubs including the driver reviewed here.


Being part of an ultra premium brand, I wasn’t surprised to see gold accents on the Prime Driver, but the shimmering diamond-like band around the top of the hosel did seem more appropriate for a luxury magazine ad.  Devoid of adjustability, the driver maintains a sleek, simple form from every angle.

The finish on the crown is a deep metallic black that allows the gold alignment aid to really stand out.  The head shape is non-symmetrical, yet the curvature is very pleasing to the eyes.  The mix of milled lines on the face offers some visual interest to the large surface.  The luxurious finish on the shaft fades from a dark cherry to almost black.

Sound & Feel

XXIO engineers seemed to have crafted a driver that makes every strike seem pure or extra pure.  Catch one anywhere above the bottom white line on the face and you’d swear you had hit it dead center.

The sound is a crisp metallic ‘pync’ with no vibration or twist in the hands.  Venture out toward the toe or in on the heel, and the sound loses a little timber, yet the head maintains its steady feel.  How can you evaluate strike quality without much feedback?  Turns out performance mimics the pure feel of every shot.


The consistency on distance with the XXIO Prime Driver was the best I’ve ever recorded.  Every ball I hit launched with a beautiful high trajectory.  The performance data all gets back to XXIO’s philosophy of utilizing the best materials in designing a complete club – from grip, to shaft, to the head – in house.

The face of the driver is forged Super-Tix PLUS Titanium that actually turns into the crown despite what your eyes see.  That cup face design adds distance while a sweet spot more than double the previous generation makes it more consistent.  Also adding to the distance equation with increased club head speed is the new extremely lightweight, 39 gram, SP-1000 shaft.

For optimum weight distribution in the head, the XXIO designers moved the hosel in from the heel which allowed them to position the 6 gram golden weight pod deep and low.  Although it was difficult to feel where the club was at all times, the smooth profile of the shaft and balanced weighting allowed me to deliver the club consistently to a solid impact position.


Although my swing speed was above that recommended by XXIO for the Prime Series, the performance of the driver was still impressive.

Did you pick up on my use of discerning in the introduction?  That’s because the XXIO Prime driver rings in at $850.  Before you rush to judgement strictly on price, read the comments we received about the $650 XXIO X Driver.  The common thread was that the golfer was not familiar with XXIO, tried the driver, and ended up buying one.  I predict the XXIO Prime Driver will be a game saver for many a golfer who needs all the help they can in continuing to enjoy the game.

XXIO Prime Driver Price and Specs

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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  1. I purchased the X driver two years ago. Unbelievable performance. Two issues. Proprietary grip and you can’t regrip it. That leads to issue two. Ultralightweight shaft that will snap like a twig if you try and force it. And you can’t send it back to XXIO , you can’t purchase a replacement shaft , and good luck finding an authorized fitter who will be able to help. Just saying

    • Matt Meeker

      The brand has grown immensely in North America the past year. I can’t speak directly to customer service with XXIO, but I do know Club Champion carries the clubs.

      – Meeks

    • Regis, not knowing anything about the club, why can’t it be re-gripped? Also, have you, or anyone you know, snapped the shaft?
      Just asking.

  2. Michael Saphier

    What’s the difference between the XXIO X and the XXIO X Prime drivers? I know the Prime is $200 more, but why?

    • The first thing to recognize Michael is they are two separate models: XXIO X and XXIO Prime. X is for moderate swing speeds, where Prime is for less than moderate. Beyond reading both reviews, visit the XXIO site and learn about both models – they are engineered differently.

      – Meeks

  3. I tested the XXIO 10 Driver while in TYO, JPN last November. Honestly I have never driven golf ball like I did with the XXIO 10. Finished up buying it and bringing it back to AUS. I just could not risk leaving it behind.
    After taking it out on the AUS courses and driving ranges, its the best golf investment I have ever made. I just would not go back to all those American clubs, with all of their empty promises. Believe me this XXIO brand delivers on everything it claims to deliver on and more. If you are a high handicapper, stop beating yourself up and make the investment. Golf becomes so much more enjoyable hitting it clean off the tee plus 200 metres down the middle of the fairway.

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