Golf News – January 8, 2019

Mizuno Unveils New ST190 Series ‘Speed-Engineered’ Metal Woods

NORCROSS, GA – Mizuno, the global leader in golf equipment renowned for its expertise in irons, has quietly been a pioneer of metal woods for the entire golf industry. From the Ti100 (golf’s first mass-production titanium driver), the Masters winning T-ZOID, MP-001 with composite crown, and the MP-600 with sliding weights – Mizuno has introduced many metal wood technologies widely adopted by the industry.

ST190 and ST190G drivers

The ST190 drivers offer Mizuno’s lowest spin rates and incorporate every known factor in the quest to enhance ball speed and driving distance. Mizuno’s ultra-fast Forged SP700 Ti face now boasts a lighter CORTECH structure to deliver consistently higher ball speeds, with a large carbon composite crown plus the Amplified Wave soleplate, introduced in last year’s ST180 drivers, helping to convert each additional mph into extra yards.

The Forged SP700 Ti face is over 10% stronger than 6-4 Titanium with a fine grain structure that allows a more complex geometry in the CORTECH face, where re-engineered ribs and a Quick Switch internal structure promise even higher performance. The ultralight 12g carbon composite crown means 7g of weight can be optimally redistributed to further boost ball speeds and reduce spin rates. The Amplified Wave Sole features a heavily amplified first wave configuration which expands the ST190’s COR area for improved balls speeds across the clubface, with reduced off-center performance drop-off. Harmonic Impact Technology is the result of a careful study of vibration and soundwaves, which identified the need for internal ribs to create a more solid, powerful impact sound. The whole package combines to squeeze every last ounce of ball speed from the entire clubface in both the ST190 and ST190G drivers.

The ST190 is designed for mid to low spin with maximum stability, and features a single, factory-fixed 6g backweight that adds 300gcm2 MOI for added stability on off-center strikes. The ST190G is engineered for low spin and offers intuitive FAST TRACK adjustability thanks to twin 7g weights on external tracks that can reduce spin by an additional 200rpm, allowing players to achieve heavy fade or draw biases by placing the weights in one track.

ST190 Fairway Woods

The powerful ST190 fairway woods are also speed-engineered and feature a carbon composite crown and amplified Wave soleplate, this time allied to a deeper, high-energy HT1770 Maraging steel face. This deeper clubface flexes more like a driver, helping to maximize ball speed, while the ultra-lightweight carbon composite crown allows 4g of weight to be moved low within the clubhead, combining with the deeper clubface to deliver an efficient, low-spin ball flight.

The Amplified Wave Soleplate’s larger first wave creates a balance between stability and sweet spot height to provide effective off-center forgiveness without excess backspin. Similar Harmonic Impact Technology to that found in the drivers generates a powerful, solid impact sound, fine-tuned through the study of vibration and soundwaves.

The ST190 fairway woods will be available in fixed-hosel 3- and 5-woods along with an adjustable Tour Spoon (TS) 3-wood model that offers a stronger ball flight and in which lofts can be adjusted from 13˚ to 17˚. Again, early tour testing with a PGA Tour player has highlighted an effective relationship between ball speed and spin rates, with gains in the former accompanying reductions in the latter.

Visit Mizuno Golf here:

New Single-Rider Cart Adds Fun and Speed

MISSOULA, MT – Sun Mountain Motor Sports, an affiliate of industry-leading golf bag, golf push cart and golf outerwear company, Sun Mountain Sports, will unveil a new, single-rider, electric golf cart at the 2019 PGA Merchandise Show. This new golf cycle, called FinnCycle, promises to add exhilaration and speed up pace of play while being stable and easy to ride. FinnCycle will be sold to golf courses with an innovative revenue-sharing model that reduces the upfront cost to the course. Pre-orders will be taken at the show with product availability in Spring 2019.

FinnCycle offers the opportunity to substantially speed up the pace of play by naturally encouraging ready golf with each player driving directly to his/her ball. A sub-two-hour round is within reach.

FinnCycle is a two-wheeled cycle with an electric motor and lithium battery offering 36 holes of play on a single charge. The cycle has front and rear suspension for a comfortable ride. The golf bag sits along the center-line of the cycle offering easy club access and stability. Braking is with a hydraulic disc brake.

FinnCycle operates via a proprietary app that unlocks the cycle for use and collects the usage fee in a hassle-free transaction.

Visit Sun Mountain here:

OnCore Golf launches new super soft AVANT 55 golf ball

BUFFALO, NY – OnCore Golf Technology Inc, announces the release of their new and improved AVANT golf ball for the 2019-season. Named the AVANT 55, it’s 10 points lower in compression than the highly successful AVANT ball, leading to a softer feel, but delivering even more distance off the tee.

OnCore developed the ball in response to a growing interest in the market for soft and responsive golf balls that were long off the tee. In addition to providing golfers with an outstanding combination of feel, distance, and control, the Avant 55 is an affordable ball and priced under $25 dollars a dozen. The 2-piece design features a large inner core, perimeter-weighting for accuracy and control, and a highly durable Surlyn blend cover.

Currently available in white, additional colors and finishes including yellow and a matte lime green will be offered in the coming months.

Visit OnCore Golf here:

Bonobos Announces Sponsorship of Professional Golfer Justin Rose

The online menswear retailer bets big on golf as Rose’s official tour apparel sponsor

NEW YORK, NY – Bonobos, the menswear e-commerce brand, who pioneered the digitally-native vertical brand movement by offering exceptional-fitting clothes and a personalized approach to service, announces today its official sponsorship of professional golfer, Justin Rose. The partnership marks Bonobos’ decision to disrupt the golf world with an e-commerce driven approach that blends on and off course style seamlessly.

In addition to inclusion in a full marketing campaign, Rose will wear Bonobos in tournament play as well as in everyday life, highlighting the brand’s unique on- and off-course offerings. Working with Rose marks the brand’s move to overdrive its already successful golf business, rooted in better- fitting, modern apparel sold online. For Rose, the Bonobos partnership signifies an important step to evolve as a significant golfer both on and off the course.

Rose will sport Bonobos’ golf apparel exclusively in tournament play, where he’ll debut the partnership on Jan. 15 at the Desert Classic in Palm Springs, Calif. Off the course, Rose will wear Bonobos’ better-fitting menswear assortment for events, appearances, and more. As a brand ambassador, Rose will also partner with the menswear e-commerce brand across social media as well as marketing and brand initiatives throughout the year. Along with the partnership,

Bonobos will be the official sponsor of the golf club at Chelsea Piers in New York City for 2019, which includes an out of home advertisement as well as being the exclusive apparel uniform provider for golf club employees. Bonobos Spring 2019 golf line will begin launching on Bonobos.com and in all Guideshop locations across the US on Jan. 7,2019.

Visit Bonobos here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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