50 Words or Less
Designed to be ultra-lightweight to maximize ball speed for moderate swing speed golfers, the XXIO Prime Driver is super forgiving and consistent.
Introduction
As the third pillar of the Cleveland-Srixon-XXIO family of golf products, XXIO is dedicated to discerning golfers with moderate swing speeds. In fact, if your driver swing speed is greater than 95 mph, the XXIO USA website advises you to check out another brand – a refreshingly honest approach. On the lower end of moderate, 79 mph and below, XXIO offers their Prime series of clubs including the driver reviewed here.
Looks
Being part of an ultra premium brand, I wasn’t surprised to see gold accents on the Prime Driver, but the shimmering diamond-like band around the top of the hosel did seem more appropriate for a luxury magazine ad. Devoid of adjustability, the driver maintains a sleek, simple form from every angle.
The finish on the crown is a deep metallic black that allows the gold alignment aid to really stand out. The head shape is non-symmetrical, yet the curvature is very pleasing to the eyes. The mix of milled lines on the face offers some visual interest to the large surface. The luxurious finish on the shaft fades from a dark cherry to almost black.
Sound & Feel
XXIO engineers seemed to have crafted a driver that makes every strike seem pure or extra pure. Catch one anywhere above the bottom white line on the face and you’d swear you had hit it dead center.
The sound is a crisp metallic ‘pync’ with no vibration or twist in the hands. Venture out toward the toe or in on the heel, and the sound loses a little timber, yet the head maintains its steady feel. How can you evaluate strike quality without much feedback? Turns out performance mimics the pure feel of every shot.
Performance
The consistency on distance with the XXIO Prime Driver was the best I’ve ever recorded. Every ball I hit launched with a beautiful high trajectory. The performance data all gets back to XXIO’s philosophy of utilizing the best materials in designing a complete club – from grip, to shaft, to the head – in house.
The face of the driver is forged Super-Tix PLUS Titanium that actually turns into the crown despite what your eyes see. That cup face design adds distance while a sweet spot more than double the previous generation makes it more consistent. Also adding to the distance equation with increased club head speed is the new extremely lightweight, 39 gram, SP-1000 shaft.
For optimum weight distribution in the head, the XXIO designers moved the hosel in from the heel which allowed them to position the 6 gram golden weight pod deep and low. Although it was difficult to feel where the club was at all times, the smooth profile of the shaft and balanced weighting allowed me to deliver the club consistently to a solid impact position.
Conclusion
Although my swing speed was above that recommended by XXIO for the Prime Series, the performance of the driver was still impressive.
Did you pick up on my use of discerning in the introduction? That’s because the XXIO Prime driver rings in at $850. Before you rush to judgement strictly on price, read the comments we received about the $650 XXIO X Driver. The common thread was that the golfer was not familiar with XXIO, tried the driver, and ended up buying one. I predict the XXIO Prime Driver will be a game saver for many a golfer who needs all the help they can in continuing to enjoy the game.
XXIO Prime Driver Price and Specs
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24 Comments
I purchased the X driver two years ago. Unbelievable performance. Two issues. Proprietary grip and you can’t regrip it. That leads to issue two. Ultralightweight shaft that will snap like a twig if you try and force it. And you can’t send it back to XXIO , you can’t purchase a replacement shaft , and good luck finding an authorized fitter who will be able to help. Just saying
The brand has grown immensely in North America the past year. I can’t speak directly to customer service with XXIO, but I do know Club Champion carries the clubs.
– Meeks
Regis, not knowing anything about the club, why can’t it be re-gripped? Also, have you, or anyone you know, snapped the shaft?
Just asking.
So I walked into PGA superstore having already asked myself what I want in a driver. That answer came up “ I want a light weight club with fairly forgiving but substantial head.
Ok….go down the aisles , Ping to heavy , Callaway closer , titleist ok, Taylormade too heavy …etc . Wait what’s this ? XXIO prime … never heard of it. Picked it up and said YES that’s what I was thinking about ! Then I saw price and said “ yeeeeah no” 899.00. Fairway woods felt just as amazing. I was hoping to try it but customer service isn’t all that these days and I look like a rock n roller way more than a golfer but hey I bought a set of Ping 425 irons there about a week before so…
I’m probably gonna pull the trigger on these bad boys maybe driver, 3 , hybrid in that area.
I know my swing speed isn’t what it used to be but I can make a relaxed swing through the ball , all the right physics, no jerky muscles fighting back. Etc. I’m hoping to at least try these clubs out first. Also noticed how whippie the shafts are. Looks like they’ve got it figured out . Anyone here spent any real time hitting these ? My swing speed these days is 85-92 typically. If I can get 250-275 I’m stoked. Gone are my 310 days ( maybe downwind in a hurricane now🤣)
Dude, buy the whole set. Hitting them better than I did 10 years ago. I bought the driver and then the wife insisted that I get the entire set. (Best Wife award)
Great investment, enjoying the game more than ever.
What’s the difference between the XXIO X and the XXIO X Prime drivers? I know the Prime is $200 more, but why?
The first thing to recognize Michael is they are two separate models: XXIO X and XXIO Prime. X is for moderate swing speeds, where Prime is for less than moderate. Beyond reading both reviews, visit the XXIO site and learn about both models – they are engineered differently.
– Meeks
I tested the XXIO 10 Driver while in TYO, JPN last November. Honestly I have never driven golf ball like I did with the XXIO 10. Finished up buying it and bringing it back to AUS. I just could not risk leaving it behind.
After taking it out on the AUS courses and driving ranges, its the best golf investment I have ever made. I just would not go back to all those American clubs, with all of their empty promises. Believe me this XXIO brand delivers on everything it claims to deliver on and more. If you are a high handicapper, stop beating yourself up and make the investment. Golf becomes so much more enjoyable hitting it clean off the tee plus 200 metres down the middle of the fairway.
Can I regrip the hybreds wiyh a differemt grip or do we have to stay with the standard grips it came with?
You can put your preferred grip on them Dave.
– Meeks
Can I re-grip the driver?
Yes.
– Meeks
Hi Matt,
Have you tried the XXIO Black X driver new for this year? Also how to the XXIO drivers compare to the TS1?
I was not even aware of the Black X until your question prompted me to take a look – and it looks sharp Scott. It’s been a while since I hit the XXIOs, and even the TS1 so I can’t offer a fair comparison. I do recall liking the adjustability of the TS1. If you get the chance to hit any of these, please come back and share your findings. All high quality options.
– Meeks
Thanks Matt,
Just ordered for $30 a two-week demo from the XXIO website. I’ll try it and get back to you with my feedback. The downside I see now is the price and lack of adjustability. However, if it is a bomber, then it might be worth it?
I also demo’d a set of XXIO X Black forged irons from UTRY – $50 for 2 weeks (I think it’s 60 on XXIO’s site). They were realllly good. I have a high swing speed – 107-110 Driver, 92-94 7-iron, but I am peculiar I suppose in that I just perform better with a lighter graphite shaft in my irons … The XXIO X has the lighter graphite shaft, but it’s geared toward a better golfer, not just moderate/slow swing speed players … So, the shaft is light but stiff and felt nice and stable and balanced. Those irons were very forgiving, long (but not ridiculously long), had very good (slightly higher) spin numbers (significantly better for me than other long irons), and were buttery soft. They made the game easier and more enjoyable. They also were less prone to my typical miss (an overcooked draw too far left).
All that to say, I’ve recently discovered XXIO and have become a fan … and I would love for one of you guys to do a review of the XXIO X Black Forged Irons.
Love your content.
I’d love for you or especially Matt Saturnus review the XXIO X Black irons … the ones Ernie Ells is playing (and won with) on the Champions Tour. They’re not geared toward moderate-slow swing speeds like some of the other XXIO lines. They’re still lightweight, but you could change that by getting whatever shaft you want in them … But, that lightweight graphite shaft they use is darn good … if it can handle the higher swing speed, why not use it? It’s going to increase speed and lead to less fatigue over the course of the round.
I demo’d a set from UTRY and found them to be REALLY good. They’re forged so they have a very nice, soft, buttery feel to them, but they’re also EXTREMELY forgiving. One drawback might be lack of feedback/ability to discern face contact location. I found them to also have higher spin rates than other current players’-distance irons like Cobra Forged Tec and Mavrik Pro (which I consider a positive).
Jonathan,
Thanks for the feedback, we will reach out to XXIO about getting that review up.
-Matt
I own a XXIO Prime driver, 10.5 since 2021. After moderate use (Covid) It broke at the hosel -socket connection, the head flew off. I had that this happen once to a Cobra driver as well, but that one was not $800. Not good, would not recommend to buy.
Im 82 yrs oid and just ordered a xxio prime driver 11.5 loft and regular wt. shaft They sent me a xxio x instead same specs. Will i be happy with xxio x or should i send it back and get xxio prime Thank TJ
I wouldn’t accept a substitute without trying it first TJ.
– Meeks
Nice driver, but one day as I was pulling my cart along the head just fell off – it snapped about 6″ up. Hadn’t hit the ground or any other trauma. Another time clubs fell off onto the pavement and shaft broke again. Had it resifted at PGA Superstore, and still using it.
HI Mark, I have a XXIO Prime 9 Driver. I’m a woman, 5’6” and hit XXIO regular clubs throughout my bag. My question is that I’m finding the driver long, Have you ever seen or heard of someone cutting them down a few inches?
I like my Prime. A slight rattle started in the head and asked my pro to have it corrected. He sent to the Rep who kept it for 6 mo and no feedback. I asked Pro to get it back but nothing was done to fix it. Big rattle has started and now something is loose in the shaft. I called the US XXIO # and talked with a nice young man who said the rep could decide on an exchange and he would have him contact my pro. Still no answer. I really hit it well but feel like it’s breaking up inside. I know it manufactured in Japan but assembled in the US. So I’m stuck and wonder how to get it fixed.