Golf News – September 11, 2025

on September 11, 2025

VESSEL Redefines the Luxury Cart Bag: Introducing the Lux Cart Series II and Lux Pro Cart Series II

Carlsbad, CA – VESSEL, the luxury bag brand trusted by Tour professionals and discerning golfers worldwide, announces the launch of the Lux Cart Series II and Lux Pro Cart Series II. These next-generation cart bags elevate the riding experience with smarter organization, refined detailing, and uncompromising performance.

Building on the legacy of VESSEL’s best-selling cart line, the Series II models deliver a new standard of luxury through premium materials and intuitive functionality. From smooth-grain leather touchpoints to an increased number of velour-lined pockets, every detail reflects VESSEL’s commitment to craftsmanship. New additions include a dedicated wedding band pocket, discreet AirTag® compartment, expanded magnetic access points, and enhanced weather protection, ensuring a seamless experience.

VESSEL Founder and CEO, Ronnie Shaw, shared his excitement for the launch, saying, “I’m proud to introduce the new Lux Cart Series II, our most significant launch of the year. They’re beautifully crafted, delivering the ultimate in luxury performance. Our team has elevated not only the design of the bags, but the entire experience on the course. The performance is unmatched, and golfers will truly feel the difference.”

LUX CART SERIES II | Streamlined Luxury. Essential Storage.
The Lux Cart Series II is crafted for golfers who prefer a clean, minimalist silhouette paired with essential storage. With its lighter build and streamlined organization, it delivers elevated performance without excess bulk.

LUX PRO CART SERIES II | Maximum Storage. Ultimate Convenience.
The Lux Pro Cart Series II, VESSEL’s most feature-rich cart bag, is designed for players who want it all. With 30 total pockets, dual magnetic side-access compartments, and unmatched attention to detail, the Pro model redefines what it means to ride in luxury.

BEST IN CLASS CLUB ORGANIZATION
Both models feature 7-way and 15-way top options with plush microfiber dividers, a cart strap pass-through with matching sleeve, and compatibility with the VESSEL Golf Club Organizer for flawless club management.

Visit VESSEL Golf HERE

Now Open: Titleist and Pinehurst Unveil On-Campus Fitting and Retail Experience

PINEHURST, NC – Titleist, the #1 ball in golf and the game’s leading performance equipment brand, and Pinehurst, the cradle of American golf, announce the official opening of the Titleist Shop at Pinehurst, an immersive fitting and retail experience located just steps from Pinehurst No. 2’s iconic 18^th green.

Titleist’s first U.S. retail destination offers extensive golf ball and golf club fitting capabilities along with a wide range of Titleist products and Shop-exclusive offerings –– including Titleist’s most advanced on-demand golf ball customizer, allowing golfers to instantly add their personal touch to the #1 ball in golf.

Known locally as the Titleist Shop at Padgett Center, the Shop is located at the former Don Padgett Learning Center on Pinehurst’s main campus, surrounded by the main clubhouse, No. 2’s 18th green, No. 4’s first tee, Thistle Dhu putting course, The Cradle short course and Maniac Hill, Pinehurst’s historic driving range, one of the game’s very first practice ranges.

INSIDE THE SHOP

Central to the Titleist Shop experience are comprehensive golf ball and golf club fitting capabilities and resources, leveraging Titleist’s full product lineup and fitting tools – including the proprietary Golf Ball Fitting App and Vokey Wedge Fitting App – in combination with Pinehurst’s state-of-the-art practice facilities. The Shop is also equipped with an indoor TrackMan-powered fitting bay, allowing for year-round fittings regardless of weather conditions.

Golfers visiting the Titleist Shop at Pinehurst will also have access to:

Titleist’s family of golf ball and golf club product offerings, including Pro V1, Pro V1x and Pro V1x Left Dash models with every play number from 00-99 and an extensive collection of Titleist golf club configurations.
The most advanced on-demand Titleist golf ball customizer, giving them the opportunity to add a custom logo or personalized text on their golf ball of choice, which will then be printed accordingly on site and in real time. The library of logos includes 11 unique Pinehurst logo designs, which are accompanied by custom Titleist and Pinehurst co-branded packaging. A new Putter Boy-inspired AIM (Alignment Integrated Marking) design is also available on select models.
An exclusive Pinehurst-inspired Scotty Cameron headcover, specially designed for the Shop, which is available with the purchase of a Scotty Cameron putter.
A wide range of Shop-exclusive Pinehurst-branded Titleist golf gear, including hats, golf bags and accessories such as valuables pouches and yardage book covers
In-shop club repair services, allowing for on-site re-gripping, loft and lie checks and other club tune-ups.

Visit the Titlest Shop at Pinehurst HERE

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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