Golf News – November 3, 2021

True Linkswear to Accelerate Growth in Golf Footwear With $11.25m Investment From Karpreilly

TACOMA, WA | GREENWICH, CT – TRUE linkswear® (TRUE®), the emerging golf footwear brand widely-known for its comfortable and versatile golf shoes, today announced it had raised $11.25 million in funding from KarpReilly to accelerate the growth of its global business and brand.

Based in Greenwich Connecticut, KarpReilly is focused on premier growth companies like TRUE, including Mack Weldon, Stio, Made In, BOXYCHARM and many others. Its investment philosophy directly reflects the companies it works with: ambitious, innovative and growth-focused.

TRUE has established itself as a premier golf shoe coveted by purists, walking golfers and legions of players with a deep passion for the game. It prides itself on using ethically-sourced materials, sustainable business practices and an earth-first ethos. Since 2017, the company has attracted a new generation of golfers while continuing to appeal to core players and has experienced strong growth with revenue doubling year-over-year.

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CEO Jason Moore grew up playing golf competitively and spent years caddying on TOUR for his brother, Ryan Moore, experiencing every course and condition a golfer could imagine around the world. The idea of a comfortable, versatile golf shoe was born out of necessity.

“Golfers shouldn’t have to wear overbuilt, uncomfortable golf shoes when walking or riding 18 or 36 holes,” said Moore. “We consider everything a golfer encounters and apply that to our footwear, all while providing a modern aesthetic that can be worn anywhere, enhancing the golf lifestyle.”

TRUE’s current footwear portfolio includes five core designs that focus on sustainability, performance, and comfort while maintaining a modern, minimalist aesthetic that appeals to avid and new golfers alike. Several of TRUE’s models are crafted from entirely recycled materials including yarn made from water bottles, recycled outsoles and sustainable components. In 2019, TRUE moved entirely away from utilizing standard shoe boxes and transitioned to reusable shoe bags.

TRUE’s successful growth stems from a focus on well designed and innovative footwear combined with a direct-to-consumer business model that also includes strategic partnerships with select golf courses and destination pro shops including Pebble Beach Resorts, Bandon Dunes Golf Resort, Streamsong Resort, Chambers Bay, and many others.

KarpReily joins TRUE’s existing investor group as a minority investor. Existing investors include 5-Time PGA TOUR Winner Ryan Moore, TRUE linkswear CEO, Jason Moore and other members of the TRUE management team.

Visit TRUE Linkswear HERE

Galvin Green Becomes Sustainable Golf Innovation Partner

VÄXJÖ, SWEDEN – In a move to help speed up the progress of sustainability in and through golf, leading golf apparel brand Galvin Green has agreed to become an Innovation Partner of the GEO Foundation for Sustainable Golf. The agreement comes just ahead of GEO Foundation’s virtual event during the UN Climate Change COP26 Summit in Glasgow later this month.

The Swedish brand – with around 70% of garments in its latest range produced using Bluesign® or Oeko-Tex® Standard 100 approved fabric and suppliers – will join the growing sustainable golf community in driving innovation and shaping the game’s response to the challenges of climate change around the world.

Earlier this year, Galvin Green won the prestigious global Sports Technology Award for Sustainability for its INSULA™ sweaters made in fabric recycled from plastic bottles. It also produced a report for its retail partners on its progress towards producing garments sourced entirely from Bluesign® approved fabric or certified by Oeko-Tex® Standard 100 to cover thread and buttons as well as material. Labels and packaging for its award-winning GameDay collection also come in eco-friendly formats.

“We are delighted to welcome such a respected golf brand as Galvin Green in becoming an Innovation Partner,” said GEO Foundation Executive Director Jonathan Smith. “Over a number of years Galvin Green has shown great leadership in the golf apparel sector with a series of important sustainable product innovations. We are very grateful for their support, which will help further promote and develop purpose-built tools and programmes for sustainable golf and are excited at the prospect of working to explore technical advancements and convey the benefits of sustainability to consumers.”

As well as featuring at the event in Glasgow on 11 November, the partnership is set to see joint activation around relevant dates such as World Environment Day and Earth Day, as well as initiatives alongside other sustainable golf partners and programme participants.

Visit Galvin Green HERE

Club Champion Offers Exclusive Fitting Special This Winter

WILLOWBROOK, IL – ‘Tis the season of giving: Club Champion is giving golfers of every skill Tour-level fittings for just half the price.

From November 1, 2021-January 31, 2022, Club Champion is offering 50% off their fittings with an equipment purchase of $500 or more. To continue this new winter tradition, this 50% off promotion applies to every Club Champion fitting type. Those seeking a putter fitting are only required to purchase a new putter (no price minimum) for the 50% fitting discount to apply.

“We have everything a golfer needs to gain distance and lower scores,” said Nick Sherburne, Club Champion’s founder. “From the moment you book an appointment, you’re immersed in this top-tier experience that allows you a peek into a Tour player’s life, with every club imaginable at your fingertips.”

Club Champion’s cardinal tenet is brand agnosticism — the company uses over 50,000 hittable component combinations to find what’s best for the individual golfer, not the manufacturer. Every golfer is different; therefore, every fitting is different. The one consistency is the results: a Golf Digest study found that eight out of nine Club Champion custom-fit golfers lowered their scores by as much as six strokes per round and added an average of 21 yards off the tee.

“Every golfer will benefit from custom-fitted clubs,” Sherburne said. “Whether you’re gifting a fitting or taking advantage of the deal for yourself, this is a no-brainer for better, more enjoyable golf.”

Promotional fitting costs:

  • Full Bag Fitting — $200
  • Long Game Fitting — $125
  • Driver Fitting — $87.50
  • Iron Fitting — $87.50
  • Fairway/Hybrid Fitting — $62.50
  • Putter Fitting — $62.50
  • Wedge Fitting — $50

Visit Club Champion HERE

Michael Feland
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