Golf News – May 11, 2021

Award Winning European Laser Lands in U.S.

WIEN, AUSTRIA – From the same stable as Europe’s #1 push cart brand BIG MAX, new Laser Rangefinder brand ZOOM is introducing its award winning first model to the U.S. market. The ZOOM Focus X has swept the board in European media awards over the past 12 months with its combination of premium features, high quality build and a surprisingly affordable price. With its introduction to the U.S. market this debut brand is set to show golfers across the U.S. that European design and premium features need not break the bank.

Based around high class optics, the Focus X has six times magnification, 600m range and continuous flagpole scanning mode that makes picking up a target quick and simple. When the target is found the flagpole lock icon appears and the unit’s vibration mode kicks in to confirm acquisition. Distances, that can be displayed in metres or yards are accurate to +/- 0.5m and are shown in a clear, easy to read format making the Focus X incredibly easy to use. In addition. the eyepiece of the unit is adjustable, bringing the view into focus for a wide variance of eyesight.

The Focus X further adds to its list of premium features with a Slope adjusted distance option that measures distances adjusted to compensate for the elevation of the target. So whether aiming for a flag 20 ft downhill or at the top of a 15 degree slope, the Focus X will deliver the actual distance to the target as well as the distance golfers should be hitting for accurate shots. The Slope feature is simply turned on or off with a button on top of the unit to make it eligible for tournament play.

To keep the Focus X working when you need it, the product features a rechargeable lithium battery with an automatic cut off after 8 seconds of non-use. The battery will last for 40+ rounds of golf, but to be certain not to get caught out, the view finder includes a low battery indicator to keep the need for a re-charge in sight.

In addition to the long list of premium features, the pocket size Focus X is a stylish, lightweight design that looks fantastic in either white or charcoal and comes with a robust carry case to keep the unit safe and accessible when not in use.

Designed for the best premium experience at an affordable price, the Focus X from ZOOM delivers everything a golfer could need from a rangefinder. At an MSRP of just $229 every golfer can benefit from the best rangefinder technology, letting them Focus on their Game by investing in a ZOOM Focus X.

Visit ZOOM Golf HERE

Golf Industry Unites Around Game’s Momentum and Diversity, Equity and Inclusion Collaboration during 2021 National Golf Day

PONTE VEDRA BEACH, FL – Today, more than 300 leaders and representatives from a diverse cross-section of the golf industry participated virtually in National Golf Day, which was focused on strengthening the ongoing collaboration needed to advance the game’s appeal and increase its accessibility amongst those traditionally underrepresented in golf, while also building on the overall increased interest in the sport.

PGA of America Chief Executive Officer Seth Waugh, PGA TOUR Commissioner Jay Monahan and LPGA Commissioner Mike Whan were keynote speakers during the virtual National Golf Day General Session. The leaders organized the industry last summer around addressing two critical opportunities: how to build on the momentum that golf has experienced since the pandemic began and how to bring greater diversity to the game. Waugh, Monahan and Whan commented on the work accomplished so far through the broad-based industry collaboration and further pledged their organizations’ collective support of the ongoing efforts.

As part of the same session, a panel including Sandy Cross of the PGA of America, Laura Diaz of the LPGA Foundation and Neera Shetty of the PGA TOUR provided insights into the various working groups that have assembled over the last several months to further delve into industry Diversity, Equity and Inclusion efforts in the areas of education and skill development, talent acquisition, procurement, human resources, youth and adult player development, and marketing/communications. These work groups have brought together ideas and voices from all backgrounds and continue to grow in size and inclusivity.

One tangible outgrowth of the marketing/communications work group was unveiled during National Golf Day, through ‘Make Golf Your Thing,’ a multi-faceted, multi-year initiative aimed towards inviting more people into the sport from all backgrounds, and especially those traditionally underrepresented. ‘Make Golf Your Thing,’ which will begin rolling out next week, was introduced by PGA TOUR Chief Marketing Officer Matt Corey alongside Jim Beatty of Jim Beatty Golf Ventures and Charles Dillahunt from the PGA of America, providing context to the movement and inviting the full industry to leverage the creative assets and spirit of ‘Make Golf Your Thing.’

The participating industry partners will leverage their combined owned media assets to spread the message and invite people to ‘make golf their thing,’ including but not limited to PSAs in golf tournament telecasts, websites and social media accounts, digital media, paid social media, email, and in-venue screens of Topgolf locations and participating golf course facilities nationwide.

The plans to partner with one or more multicultural marketing agencies on this work and the agency evaluation process is currently underway.

In addition, the youth and adult player development group has launched the first phase of the Grassroots Grants Program to support charitable organizations or programs dedicated to increasing golf participation among those who are underrepresented in the sport.

Visit We Are Golf HERE

Michael Feland
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