50 Words or Less
The new 2020 Titleist AVX golf ball continues to pair low spin in the long game with high spin in the short game. Ideal for high spin players or those seeking a lower, stronger ball flight.
First released in 2018, the AVX golf ball gave Titleist loyalists a low spin distance ball that still packed short game spin. It also confused consumers, leading to questions like, “Is this better or worse than the ProV1?” The answer is neither: it’s a premium, urethane-covered golf ball that’s an alternative to the ProV1, another fitting option. I took a look at the redesigned 2020 version of the AVX to see how they improved on the initial offering.
The original AVX was an interesting study in feel. On the greens, it was very similar to the ProV1. With anything from a wedge to the driver, it felt substantially softer than the ProV1.
With the 2020 version, the feel with wedges, irons, and driver remains softer than the ProV1. It’s not a marshmallow by any means, but it’s clearly softer than most other tour balls. I particularly enjoyed the wedge feel – a dull, soft “thud.”
On the green, the 2020 AVX is on the soft end of the Tour ball spectrum. It’s not mushy, the sound is a solid “thud,” but it’s noticeably softer than a ProV1x. Comparing the new AVX to the older version with a putter, I struggled to find a difference. I hit dozens of putts looking for something, but they were essentially identical to me.
The primary focus of the 2020 Titleist AVX is more distance. Titleist states that the core is larger which promotes more ball speed. Additionally, a new dimple design is intended to create a low, penetrating ball flight. Since you can see the snow in the picture above, you can assume that my testing of the 2020 Titleist AVX was limited to the launch monitor, so I didn’t get to see on course performance with wind.
In my launch monitor testing, I found that the new AVX had the same excellent ball speed as the previous version. While I don’t doubt that there is a measurable difference between the two, my very human driver swing did not produce a consistent, noticeable gap. Driver spin was lower than the ProV1, but not uncontrollable, knuckle ball low.
With the irons, the 2020 AVX creates excellent ball speed and spins slightly less than a ProV1. For me, a low spin player, the gap was only a few hundred RPM, but higher spin players may see a bigger difference. If you’re looking to pick up a few yards in your irons or strengthen your ball flight, the AVX could be perfect for you.
To accommodate the larger core, the urethane cover of the 2020 Titleist AVX is thinner. Titleist states that this provides “more precise control on scoring shots around the green.”
In my wedge testing of the old AVX against the new version, I found that both had similar peak spin numbers, but the new model had higher average spin. Again, I’m very human so it’s possible the new AVX simply got my better swings, but my impression is that the newer AVX made it easier to squeeze all the short game spin out of each shot.
The 2020 Titleist AVX is an excellent golf ball for the player seeking lower spin in the long game and high spin in the short game. This new version is an incremental improvement over the original, a difference I found more noticeable in the short game. Many weekend golfers will also enjoy the softer feel in the long game.