Golf News – May 1, 2024

Tiger Woods’ Sun Day Red Luxury Apparel and Accessories First Collection Officially Launches Today

SAN CLEMENTE, CA – Sun Day Red, the athluxury brand from 15-time major champion and 82-time PGA TOUR winner Tiger Woods and TaylorMade Golf, today launched its initial release of golf, training and lifestyle apparel and accessories. The company’s first-ever release is now available exclusively on SunDayRed.com.

Sun Day Red™ is poised to redefine the apparel and footwear landscape and features a versatile array of products that cater to individuals with an active lifestyle who also embrace elegance for every occasion. Sun Day Red offers pieces that seamlessly transition to any destination that may be ventured. Sun Day Red is leveraging Tiger’s lifetime of insights to create meticulously designed products.

This first release, entitled “The Hunt,” is a preview of the colors Tiger will be wearing at the PGA Championship in a few weeks at Valhalla Country Club, in Louisville, KY. The Hunt captures the spirit of competition, chasing one’s passions, and the camaraderie that fuels it all. Visual references of friendly rivalry allude to Tiger’s back and forth battle at the 2000 PGA Championship, as well as to the action-oriented nature of the collection’s name. The brand will follow up with additional special releases in May as it unveils the full breadth of the first product line to fans.

For the debut of the initial collection, Sun Day Red is featuring a range of men’s apparel and accessories. Key pieces include:

  • A favorite of Tiger Woods, the Training Dry Hoodie was built upon his insights of needing a lightweight versatile piece — especially in the Florida heat. This is something he can throw it on and head out to the range to hit balls. Plus, it’s a cold-weather essential that won’t weigh him down, no matter what the unpredictable Florida weather has in store.
  • The inception of the 3D Lightweight Hoodie stemmed from one of the first things Tiger told us when we started working together. He said, “I don’t want to feel like I’m wearing anything.” That became the driving force behind creating this innovative 3D knit piece. Tiger loves how the seamless construction allows him to transition from the course to high-profile events like late night TV appearances and charity functions.

In February, Woods and TaylorMade announced the creation of the standalone Sun Day Red brand just ahead of the Genesis Invitational tournament, which Woods hosts. Since the Genesis Invitational, Tiger has been wearing Sun Day Red apparel and footwear.

“I am thrilled with the Sun Day Red apparel and accessories that we have put together,” said Tiger Woods. “Every detail has been meticulously designed, prioritizing the athlete first at every step, resulting in a collection that exceeds the highest standards. Personally, I have loved wearing the products, and I am ready to see our brand proudly embraced all over the world.”

Over time, Sun Day Red will broaden its global presence through wholesale expansion in key markets outside of North America, at retail, and broaden its product offering to include footwear, women and kids’ lines.

“We have been eagerly awaiting this moment since our brand was first announced in February 2024,” said Brad Blankinship, President, Sun Day Red. “The outpouring of support from our fans has exceeded our wildest dreams. We are excited for everyone to experience firsthand the exceptional quality of Sun Day Red apparel.”

Tiger Woods and TaylorMade first joined forces in 2017 with a multi-year equipment endorsement agreement. Woods collaborated with TaylorMade’s industry leading engineering team to develop the acclaimed P·7TW irons before claiming a fifth green jacket in 2019.  Woods has also been instrumental in the development of TaylorMade’s Milled Grind wedge line with his custom “TW” grinds that are played on professional tours around the world.

Visit Sun Day Red HERE

Pursuit Distilling Co. and TRUE linkswear Debut Dead Golfer Bourbon

TACOMA, WA – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, proudly announces the debut of a bottled-in-bond 100-proof bourbon release created by Washington’s Pursuit Distilling Co. and hand-selected by the TRUE team, called Dead Golfer Bourbon.

A limited, two-barrel release that will make just 438 bottles available in 2024, Barrel Select Dead Golfer Bourbon represents a partnership between two Pacific Northwest companies dedicated to authenticity, quality craftsmanship, enhancing the lifestyles of their customers. Broadcaster and former PGA TOUR player Andres Gonzales, a Pursuit co-founder and longtime friend and former college roommate of TRUE co-founder and PGA TOUR winner Ryan Moore, helped spark this collaboration that has yielded a 100-proof barrel select bourbon that has been aged carefully for more than six years in American White Oak barrels.

The Dead Golfer Bourbon refers to the popular golfing skeleton character TRUE began using in 2022 as a secondary logo on select pieces of its footwear, apparel and accessories and comes to market with the finest-quality ingredients and a Mash Bill of 72 percent yellow corn, 24 percent rye and 4 percent specialty malt barley.

“Collaboration and camaraderie are fundamental to our brand – and this project was no different. We reached out to our friends at Pursuit and tasted dozens of iterations of whiskey, bourbon and IPA spirits they’ve had aging here in Washington – and we hand selected two barrels that felt just right for our palette. The result is 438 bottles of six-year bourbon, aged in American white oak, wrapped in custom TRUE packaging, featuring our Dead Golfer icon and additional TRUE swag in every package,” said Jason Moore, TRUE co-founder and CEO.

Pursuit’s tasting notes for Dead Golfer Bourbon are:

  • Nose: Fresh floral, orange blossom, fresh stonefruit, orange peel
  • Palate: Silky smooth
  • Finish: Candied citrus, fruit gummies, buttermint finish

“We are thrilled for customers to enjoy this barrel select offering because so much care has gone into making this a distinctive and enjoyable bourbon,” said Pursuit General Manager Cory Johnson. “Because of the climate here in Washington, whiskeys age differently and more slowly than they do in Tennessee or Kentucky, so when you’re enjoying Dead Golfer Bourbon, you’re able to appreciate the ingredients sourced from a fourth-generation farm in Walla Walla and the dedication required to properly age these one-of-a-kind craft spirits.”

Pursuit partners with Louisville, Kentucky-based distilled spirits consulting firm The Sprits Group – helmed by valued veteran industry experts Monica Wolf and Ashley Barnes – that focuses on whiskey related business strategy and operations, quality control and distillery engineering. As a result, Pursuit’s products meet exacting standards and can achieve unique tasting profiles from barrels that have been singled out through Barnes’ unique expertise.

“It’s wild how organically our relationship with TRUE has evolved based on our shared values and how we both take great pride in bringing products that are a bit more elevated to the market,” said Pursuit Co-Founder Sam Agnew. “This Dead Golfer Bourbon release with TRUE is so reflective of our company’s values of teamwork, integrity and finding ways to innovate new products for our customers.”

According to the message included in Dead Golfer Bourbon’s packaging, golf and great bourbon have several things in common: They both take time. They are best enjoyed outdoors and, most importantly, they bring people together. “This bourbon is deep, flavorful and incredibly smooth for a bottled-in-bond pour. We’ve been enjoying it neat or poured over the rocks, but it’s strong enough to hold its flavor in a nice craft cocktail form,” Moore said. “The customer is going to love the entire experience, from the unboxing all the way to the last drop. We wanted to make this an elevated, and limited experience – making it an amazing bottle to add to your collection or take to that next special event.”

Visit TRUE linkswear HERE

Michael Feland
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