Johnnie-O and SWAG Golf Release Limited-Edition Summer Collaboration
RALEIGH, NC – Johnnie-O, the premium lifestyle brand known for blending East Coast classics with West Coast casual and a dose of Midwest grit, is teaming up with eye-catching golf gear and accessories brand, SWAG Golf, on an exclusive apparel and headcover collaboration, highlighting mainstay icons and flair of each brand.
The collection features three distinct capsules—Neon Nights, Chicago Style, and Icons—each inspired by popular elements that shaped Johnnie-O and SWAG Golf into the brands they are known for today. As part of Johnnie-O’s 20th anniversary, the Neon Nights collection brings electricity to golf bags and outfits with hand-drawn designs that mix the iconic Johnnie-O Surfer Dude and 20-year logos with SWAG Golf’s signature skulls and dolphins, along with other playful golf references.
The Chicago Style capsule includes products with two unique designs inspired by the city famously known for its deep-dish pizza and fiercely held stance that ketchup never belongs on a hot dog. These designs—Deep Dish Pizza and No Ketchup Allowed—subtly celebrate the brands’ shared roots to the Windy City, hometown of Johnnie-O founder, John O’Donnell, and site of SWAG Golf’s HQ. For this capsule, Johnnie-O and SWAG Golf captured the true spirit of the collection in downtown Chicago at Giordano’s, an iconic local deep-dish staple, using the setting’s authentic character to further reinforce the partnership’s hometown roots and bold personality.
The last of the three capsules, Icons, features Wavefinder and King motifs made popular by SWAG Golf for those who want to rep the brand in their everyday style.
Each capsule features elements of the signature Johnnie-O “Topspin,” the intentional details in quality, design, and creativity that set Johnnie-O apart and creates fans for life.
“Johnnie-O shares more than Windy City ties, but a commitment to bold, innovative thinking that refuses to accept the status quo,” said Sean Ferrell, VP of Marketing at SWAG Golf. “We’re proud to collaborate with them on this unique drop that blends attitude and style coast to coast.”
The collection will launch throughout July and August 2025 with a designated drop date for each capsule:
- July 22 – Neon Nights
- July 29 – Chicago Style
- August 5 – Icons
The entire collection will be available for purchase online at Johnnie-o.com, and select polos will be available on swaggolf.com.
Visit Johnnie-O HERE
Visit SWAG Golf HERE
World No. 1 Uses MODUS³ Hybrid to Win the Open Championship
CARLSBAD, Calif. (July 21, 2025) – The world’s No. 1 golfer used Nippon Shaft’s N.S.PRO MODUS³ Hybrid Tour X-flexshaft in his utility (3) iron, July 20, enroute to a 4-shot victory in the Open Championship.
The 29-year-old Texan shot a 17-under-par total with rounds of 68-64-67-68 to win at Royal Portrush in Northern Ireland. It was his fourth major championship and second of the 2025 season after he won the PGA Championship in May.
“Nippon Shaft congratulates the world’s No. 1 player on winning his fourth major championship and his first Open Championship,” said Hiro Fukuda, sales and marketing for Nippon Shaft. “We are proud that he relied on our N.S.PRO MODUS³ Hybrid Tour X-flex shaft in his utility iron to continue his outstanding play. Nippon Shaft’s breakthrough hybrid technology in shaft design combines the best qualities of steel and graphite so that tour-level players and everyday golfers can get the best out of their games.”
More than 300 players on the PGA Tour, LPGA Tour, European Tour and Korn Ferry Tour use Nippon Shaft’s MODUS³ series steel shafts to help gain their desired distance, accuracy, and trajectory.
Nippon Shaft products are available globally either as stock or custom shafts in many of the world’s top iron brands.
Visit Nippon Shaft HERE
Official Bourbon of the PGA of America Toasts Happy Gilmore 2: Watch Party Kits & Cocktails
BARDSTOWN, KY – Elijah Craig Bourbon, the Official Bourbon of the PGA of America, is all about golf and having a good time. To celebrate the much-anticipated sequel that combines the two – Happy Gilmore 2 – Elijah Craig is celebrating the release of the long-awaited sequel (July 25, Netflix) by offering watch party kits to residents of all US towns called “Happy” and “Gilmore”(there are 14 in total, including one of each in bourbon’s ancestral home of Kentucky).
Including branded merchandise like rocks glasses and golf balls, and some popcorn and candy to top it off, Elijah Craig is setting recipients up for a hole-in-one movie night (the only thing that’s left is for residents to pick up a bottle of Elijah Craig Small Batch from their local store).
Elijah Craig is also celebrating the release date with Happy Gilmore-inspired cocktails for viewers to enjoy on the night of the release!
Visit Elijah Craig Cocktails HERE
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