Golf News – January 18, 2019

Titleist Introduces 718 AP3 and AP2 Irons in Limited Black Finish

FAIRHAVEN, MA – Golfers seeking the breakthrough technology and proven performance of Titleist 718 AP3 and AP2 irons can bring an extra edge to their game with the introduction of new limited all-black editions.

The new 718 AP3 Black and 718 AP2 Black irons are finished with a sleek, High Polish Black PVD coating to create a look that stands apart.

True Temper AMT Onyx shafts – with a powder coat matte black finish that helps minimize glare – and an all-black Golf Pride Tour Velvet 360 grip complement the technically striking blacked-out setup.

The development of AP3 Black and AP2 Black was inspired by requests from the PGA Tour, where Titleist has been the #1 iron since 2005, and members of Team Titleist.

718 AP3 TECHNOLOGY: 718 AP3 is the player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever. “AP3 truly represents the best of both worlds,” Talge said. “We’re giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron.”

718 AP2 TECHNOLOGY: 718 AP2 continues to raise the bar, improving upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour-validated profile that delivers pure forged feel. “AP2 is the most popular tour iron globally because it combines the look and feel tour players demand with the precise distance control they need to consistently hit their target, shot after shot,” Talge said. “For everyone else, it’s the tour iron within reach, because it is so forgiving.

The finish on AP3 Black and AP2 Black will wear similar to the Jet Black coating on SM7 wedges.

Visit Titleist Golf here:

Toptracer Range Debuting Handheld Solution at 2019 PGA Merchandise Show

Innovation Allows Practice Facilities with Uncovered Hitting Areas to Capitalize on Toptracer Technology

DALLAS, TX – Toptracer – the world’s leading ball-tracking technology, which is revolutionizing how fans watch and play golf – is the Presenting Sponsor of the 2019 PGA Merchandise Show’s Demo Day, where it will debut a new mobile-based handheld solution that allows uncovered driving ranges to capitalize on the revenue-generating benefits of Toptracer Range.

This latest breakthrough from Toptracer will be on display and available for testing, along with the company’s flagship in-bay system, at Tee Area #2 on Tuesday, January 22 at Orange County National Golf Center (Winter Garden, Fla.). Designed to remove barriers for Toptracer installation at facilities without covered structures, the handheld option allows customers to simply download a free app on smartphones or tablets, which displays data on every shot hit.

Toptracer’s ball-tracking technology is now seen on virtually all PGA TOUR television broadcasts. Now, Toptracer Range has leveraged this technology to help facility operators transform their driving ranges into practice and entertainment destinations. It combines tech and fun to create a superior experience that is perfect for all skill levels. Friends and family can compete in a variety of games or play virtual golf on simulated courses, a convenient way for beginners to experience golf in a low-pressure environment.

“Over the past year, our business has grown to five times the size it was in early 2018, as there are now more than 100 Toptracer-enhanced facilities in 16 countries worldwide,” says Ben Sharpe, President of Toptracer Range. “This is just the beginning, as Toptracer Range has the potential to both grow the game by attracting active and latent golfers, as well as help facilities maximize profits. We invite all owners and operators to meet with us at the PGA Show to learn about how we can transform their businesses.”

Using cameras mounted around the facility, Toptracer Range technology displays an array of details on each shot – including distance, speed, launch angle, shape and more – to either in-bay screens or the new handheld app. The Toptracer team works to tailor solutions based on a facility’s budget and available space. Early adopters are reporting substantial gains in customer traffic and earnings.

Visit Toptracer here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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