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Golf News – August 5, 2022

Edison Golf Announces Edison Forged Wedge Heads are Now Available for Purchase by DIY Club Builders

ROCKPORT, TX – Edison Golf Company, maker of the revolutionary Edison Forged Wedges, is pleased to announce that Edison Forged wedge heads are now available for purchase by the community of do-it-yourself club builders, giving them premium high-performance wedges they can build themselves. These are the same high quality heads Edison uses in their custom build-to-order process.

Traditional wedges have always been designed specifically for the skills of elite tour players who spend years perfecting their wedge games. But robotic testing proves these are the most finicky and least-forgiving clubs in the bag, and this leads to inconsistent wedge play by most non-professional golfers.

Edison Forged wedges are designed for serious recreational golfers and feature a distinctly different weighting design that distributes up to 25% more mass above the impact point to dramatically improve distance control and forgiveness, while also increasing spin. They also feature the patented and proven “Koehler sole”, which combines both a high and low bounce into each wedge for optimum versatility. Quality forged construction and Edison’s durable chrome finish combine to deliver exquisite feel while significantly extending the useful life of the wedges.

“We have sold clubheads to do-it-yourself club builders when they have called to ask,” said Terry Koehler, Edison founder and Director of Innovation. “We recognized that many discriminating golfers like to “roll their own”, so to speak, so now we make the Edison Forged wedge performance available to them by having that option right on the website.”

Edison Forged wedges represent the next generation of wedge technologies developed by Koehler over the past thirty years. Koehler also writes a popular weekly blog as The Wedge Guy on His work in wedges dates to the mid-1990s, and he’s pioneered a number of wedge design attributes that have become common place in the category including raising the CG of wedges with Reid Lockhart® in the mid 1990’s; being the first to incorporate CNC-milled grooves with EIDOLON® wedges in the early 2000s; and introducing progressive weighting to the wedge category with his SCOR™ wedges in the early 2010s and the Ben Hogan® TK wedges in the mid-2010s.

“I have a long history of working with the commercially engaged clubfitter community as well,” expressed Koehler. “We invite any and all clubfitters to contact us about our Certified WedgeFitter Program at, or call us at 800-933-4395. The Edison Forged wedge performance superiority can easily be demonstrated in a head-to-head comparison in a simple launch monitor session with any customer. Edison versus any other brand will almost always show the Edison Forged wedges to deliver more consistent distance, improved spin and more penetrating launch angles.”

Visit Edison Golf HERE

Bring Tiger Woods Into Your Living Room With the New Bridgestone Golf Experience

COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the introduction of the BRIDGESTONE GOLF EXPERIENCE, a way to bring Tiger Woods and other Bridgestone TOUR players directly into your living room, pro shop, or clubhouse. With the BRIDGESTONE GOLF EXPERIENCE, consumers can utilize an augmented reality web application on their smartphone to see and hear Bridgestone Tour Staff members talk about the TOUR B model they play and learn why it might be a good fit for them.

“At Bridgestone we’re all about pushing the envelope of innovation,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “The new Bridgestone Golf Experience is a perfect example of this philosophy – players who try the new web app will be amazed at the quality of the experience while also being directed to the best TOUR B model for their game.”

To launch the web app, players can simply visit or visit a retail location that carries Bridgestone products. At select locations a number of additional QR codes will also be available that not only launch the BRIDGESTONE GOLF EXPERIENCE but provide unique content with the company’s staff players that is not otherwise available. Any Bridgestone TOUR B dozen box or sleeve can be used to initiate the BRIDGESTONE GOLF EXPERIENCE, and depending on which box or sleeve that is scanned, a different Bridgestone staff player will appear virtually and talk about the model they play on TOUR. The web app allows players to then scroll through all four TOUR B models and learn more about them. For the TOUR B X, you get Matt Kuchar, for the TOUR B XS, you get Tiger Woods, for the TOUR B RX, you get Lexi Thompson, and for the TOUR B RXS, you get Fred Couples.

“As the leader in golf ball fitting, Bridgestone is always looking for new ways to improve the consumer experience,” said Mellow. “The new Bridgestone Golf Experience is a fun and novel way for players to learn about the TOUR B lineup from the likes of Tiger Woods himself. The content is unique to the Bridgestone Golf Experience and won’t be available anywhere else.”

To get the full Bridgestone Golf Experience covering all four TOUR B golf balls takes about ten minutes and can be enjoyed on any smartphone.

Visit Bridgestone Golf Experience HERE

Michael Feland
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