50 Words or Less
The GOAT Grips TP Series 2.0 putter grips are a sharp left turn from conventional: they place the flat side of the grip parallel to the putter face. Bold performance claims matched by the impressive performance.
We all know that golfers will try anything to make more putts. From a new putter to a new putting style to putting from the other side of the ball, nothing is off limits. So what about twisting the grip? Does the flat side need to be on top? Would it be better if the flat surface mirrored the putter face? That’s the claim of GOAT Grips, and one I was eager to put to the test.
Listen to our interview with GOAT Grips founder Dan Ridgway HERE
GOAT Grips putter grips currently come in two versions: grey and blackout. Blackout is, of course, entirely black. The top of the grip features an embossed “GG” logo, and the bottom has a half goat face, a nod to the company name and their flat-sided design. In between, there are rows of small dots that add some texture to the grip.
The grey Tour Proto grip has a little more visual pop. The flat surface is split, half white and half grey, divided by a stripe of black and orange. On the grey side, there’s a small black “GG” logo, a white “G.O.A.T.”, and an orange “TP 2.0”. Another small “GG” logo appears at the bottom of the grip. That sounds like a lot, but it’s all fairly small, leaving most of the grip a solid grey.
Both of the GOAT Grips putter grips that I tested are in the middle of the spectrum in terms of feel. They’re not ultra squishy, but they’re not too firm either.
In terms of size, GOAT Grips calls them “Oversize Non-Taper.” I would describe them as modern average. The 2.0 aligns with SuperStroke’s sizing, meaning that these grips are bigger than your PING Man grips or traditional pistols, but they’re not truly oversized.
Finally, the grips are average in weight. The weight of the blackout is listed as 57 grams, and all four of the grips I received were within one gram of that.
GOAT Grips makes three major performance claims about their grips. First, by having the flat part of the grip face the target, you get “Face Plane Clarity.” This is another way of saying that the golfer will have a greater sense of and connection to the putter face. Second, the “Deep Well Shape” sets the trail hand farther behind the face for “supersized stability.”
Third, and the part that most resonated with me, is the idea of the shaft being closer to the “top left” corner of the grip (see above). GOAT Grips calls this TRU Performance, and they state this design helps to maintain the intended relationship between the grip and putter face. They go on to say that oversized grips that center the shaft “create additional effective offset, disrupt natural flow, & awareness.” In addition to improving the connection to the club face, GOAT’s shaft placement should “dampen unwanted shaft rotation.” Finally, because the shaft is always located in the same place relative to the leading edge of the grip, golfers can change grip sizes without needing to alter their timing.
I tested the GOAT Grips by installing them on two wildly different putters – the GEOM Sam [review HERE] and the PXG Battle Ready II Blackjack [review HERE]. In my first session with the Sam, I found the TP 2.0 to feel intuitive. It also made the putter feel more stable and a bit less “artistic” with less face rotation. On the Blackjack, I didn’t think the difference was as dramatic. This putter is already very stable with minimal face rotation, so adding the TP 2.0 felt a bit like bringing coals to Newcastle. The main benefit here was an increased awareness of where the face was pointing.
Subsequent testing sessions deepened my appreciation of the design of these grips. With the Sam putter, that additional stability and consistency shined. GOAT Grips states that their grips “accept most any modern gripping style,” so I experimented with different hand placements. For me, the Sam worked best with a conventional grip: I had all the control I wanted but with a more stable putter face.
The pairing of the GOAT Grip and the PXG Blackjack ended up as the real standout. On longer putts – the area where I struggle with modern mallets – the GOAT Grip gave me the face awareness that I was missing. When I switched to a left hand low grip, putting felt automatic. This hand placement made the Blackjack feel less bulky, and it took my right hand almost completely out of the picture.
Going back to evaluate the performance claims, GOAT Grips scores a 3 out of 3 in my book. I gained a greater awareness of the face, especially with the Blackjack, and had significantly more stability with the Sam. With both putters, I appreciated having my lead hand “closer” to the putter face, and I can certainly see how this consistent shaft placement will make it easier to try different grip shapes and sizes.
I took on the review of the GOAT Grips putter grips expecting a novelty, perhaps even a gimmick, but I came away with something that could easily be in my bag. In my experience, these grips can give a putter something it lacks and enhance its strengths. There may be some need for experimentation with hand placement, but when you find the right combination, the results can be extraordinary.