50 Words or Less
The adidas CODECHAOS Primeblue doesn’t look like the typical golf shoe – by design. Great combination of comfort and performance with the added bonus of being made of upcycled plastic waste.
One of our headlines from the 2020 PGA Merchandise Show was the increased focus on sustainability [full recap HERE]. It’s been a feature element of many of the products we’ve reviewed this year. The adidas CODECHAOS Primeblue golf shoe can now be added to that list. The name Primeblue reflects adidas’ collaboration with Parley Ocean Plastic, a wonderful organization that brings together brilliant minds to raise awareness and upcycle the estimated 8 million metric tons of plastic waste found on the beaches and shorelines of our oceans each year.
When you get a “those are super groovy” from your wife while walking the family room runway, you know the adidas CODECHAOS Primeblue are style winners. The abstract lineal blue and yellow threads in the woven upper give the shoe a modern look. But the true star of the show is the wave of color on the outsole that playfully wraps around the outer edge. The exposed Boost foam of the midsole signals lightweight construction.
CODECHAOS also come in white, white/yellow, and grey colorways, but these models are not made of recycled materials and the uppers have a much different look.
Stretch across the opening at the tongue made slipping on the Primeblue easy, and after snugging up the laces I didn’t want to take the shoes off. From the supportive arch in the cushioned insole to the padding around my ankle, these are some of the most comfortable golf shoes I’ve worn.
Although the uppers are form fitting, the stretch in the fabric kept the fit adaptive instead of restrictive. I went with my standard shoe size, and the sizing was spot on. The Boost midsole lives up to its name, giving a little bounce to my step. I particularly love the responsive cushioning in the heel.
With such high marks in both looks and comfort, did adidas pull off the trifecta with performance? Yes indeed. Masun Denison, Global Director of Golf Footwear, and his team didn’t just rely on their wealth of design knowledge developing the CODECHAOS, they performed swing studies utilizing heat mapping to analyze the way golfers distribute weight throughout their swing. They also focused their attention on what lug shapes and sizes provided the best traction. The end result is what adidas calls Twistgrip.
Testing the Primeblue, I was impressed with the traction on the golf course, yet also appreciated the outsole being conducive for walking on solid surfaces. Overall I’d classify the Primeblue as a mobility shoe, but there was plenty of structure in a few key areas that made my footwork seem powerful. In the heel, the rigidity of the outsole material that wraps up the sides created a stable base. Bridging the heel with the front of the sole, the Torsion X stability bar (the grey piece at the adidas logo in the photo above) harnessed and directed flex in a very fluid manner.
The modern looks of the woven uppers may not suit every golfer’s eye, but it’s hard to deny that the colorful outsole of the adidas CODECHAOS Primeblue is pretty cool. Lightweight and super comfortable, these are shoes that I hope to be wearing when the day extends into extra holes and then stretches into bonus camaraderie. And at the end of the day, it’s nice to know your choice in footwear also benefits the environment.