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Golf News – October 18, 2016


Bridgestone Golf Unveils JGR CB Forged Irons For Mid- To High-Handicap Players

(COVINGTON, GA) – Bridgestone Golf – manufacturer of premium golf balls, clubs and accessories – will debut its JGR CB Forged irons on November 1 at retailers nationwide and at

Created for mid- to high-handicappers, the new JGR cavity-back set ($899 steel, $949 graphite retail) incorporates innovative design to improve consistency and distance control on approach shots. Unique to the game-improvement category, they are forged from premium 1020 carbon steel to provide superior feel at impact. Augmenting attractive, classic styling, distinctions include:

• Increased Offset – Promotes higher trajectory and steeper descending angle for reliable stopping power into greens
• Large Sweet Spot – Creates exceptional forgiveness thanks to a hitting area 4% bigger than Bridgestone’s popular J15 CB irons
• Tapered Rear Mass – Carries a low center-of-gravity for easy launching distance
• Wider Sole with Beveled Edge – Minimizes digging for smooth turf interaction
• Longer Face – Distributes weight and stabilizes MOI to reduce distance and loss of accuracy on off-center strikes

“Our expert engineers created game-improvement irons specifically for those who need a little extra forgiveness, but refuse to compromise on look and feel,” says Angel Ilagan, President and CEO of Bridgestone Golf. “It’s our obligation to easily enable better performance and more enjoyment, and JGR technology answers that call.”

Available as a seven-club set – 5-iron through approach wedge – JGR irons features the acclaimed True Temper XP 95 shaft. This smooth-loading model launches the ball high with mid-spin, and Flex Chamber technology delivers kick without increasing spin for consistent distance and ball control.

The JGR irons join the respected Bridgestone line-up of Tour-proven drivers, fairway woods, hybrids, irons, wedges and putters tailored to players of all abilities.

Complementing its critically-acclaimed clubs is Bridgestone’s mantra that for golfers to improve, they must play the correct balls for their unique games. To accomplish this, the company introduced its proprietary Ball Fitting system in 2007. This has not only allowed Bridgestone to develop the most optimal golf balls for all player types, but helped the company engineer and recommend equipment based on a vast knowledge of golfers swings around the world.

Bridgestone’s professional staff features FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau and LPGA Tour stars Stacy Lewis, Paula Creamer and Karrie Webb.

dDevereux Founders Look To Share ‘The Art Of Living Well’ Through Cool Threads And A Fresh New Website

SCOTTSDALE, AZ. – Devereux, an innovator in properly styled men’s golf and resort clothing founded by brothers Robert and Will Brunner, has continued to evolve with new fit, feel and fabrications in its latest collection. To mark the brand’s official transition to a purveyor of premium men’s apparel that targets the entire resort lifestyle, Devereux has launched a sleek new website dedicated to the art of living well.

In addition to providing a more user-friendly shopping experience, Devereux has aimed to make its website the ultimate destination for sophisticated, stylish men who appreciate all that life has to offer. The new Devereux Proper Threads blog offers the well-traveled Brunner brothers’ takes on food, beer and wine, resort destinations, golf, style and more.

“My brother Will and I have been fortunate enough to experience some amazing things in our travels,” said Robert Brunner, Creative Director and Co-Founder – Devereux. “We have used these inspirations to not only create clothing, but really build a brand identity, as well. We are now on a mission to help other men enjoy life to the fullest. Being a Devereux Man is all about an appreciation for the finer things in life. From gorgeous golf resorts, to pristine beaches to luxurious fabrics, a Devereux Man knows what he wants and recognizes quality when he sees it or touches it.”

Devereux apparel is crafted for resort lovers and golf enthusiasts, and features an array of polo shirts, pants, shorts, various luxurious layering items and headwear that is designed to seamlessly transition from the course to the street. For more information on Devereux’s entire selection of proper threads, visit


Erin Hills Is Ready For The 117th U.S. Open

Hartford, WI (10/14/2016) – As the 117th U.S. Open Championship at Erin Hills draws nearer, golf course architects Dr. Michael Hurdzan, Dana Fry and Ron Whitten take great pride in their work and are eager to see how the game’s best players will approach it. Next year will mark the first time that the game’s grandest stage comes to Wisconsin, and the 10-year-old course is ready.

Fry, along with business partner Jason Straka, both worked on the design and construction of Erin Hills. They reflect on the minimalist approach that was taken to reveal, rather than build, the course occupying a special property that was shaped by glaciers 10,000 years ago.

“The property is the star. We went to great lengths to develop a routing that showcased the many natural attributes of the property without disturbing it,” said Fry. “It is a tremendous honor to have a course that you designed host the U.S. Open.”

In addition to designing that rare course that is both minimalist and capable of hosting a major championship, Hurdzan, Fry and Whitten also took pains to ensure that the course is a steward of the environment. Of the 120 acres on maintained turf, only the tees and greens are bentgrass, with the balance being fescues, which require less water and fewer other resources.

As an example of the commitment that Erin Hills has to making the 2017 championship a memorable one and to ensure the course is in the best possible condition for the U.S. Open, it is closing the course three weeks earlier than usual in October 2016 and will not re-open for general play until after the U.S. Open.

In addition to being named to host three USGA championships (2017 U.S. Open, 2011 U.S. Amateur, 2008 U.S. Women’s Amateur Public Links), Erin Hills has earned accolades from other sources, including Golf Digest’s ranking of it as the 42nd greatest course in the U.S. and the eighth-best public course in the country.

Matt Meeker
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