Adidas Celebrates 20 Years of Its Iconic TOUR360 Footwear Franchise
CARLSBAD, CA – adidas’ most iconic golf footwear franchise focused on performance and innovation – TOUR360 – is celebrating a major milestone: 20 years. Worn by more than 100 men’s and women’s professional champions along with countless golfers worldwide since 2005, today adidas is commemorating the first TOUR360 model that changed the game with an exclusive silhouette packed with modern technology. It will be available in limited quantities on adidas.com, the adidas app and at select retailers beginning today.
This special model is a like-for-like design inspired by the original introduced in 2005 but combines the best of adidas’ technology of today. The upper features premium leather, LIGHTSTRIKE cushioning in the forefoot with BOOST in the heel, and a TORSION TUNNEL that combines with the 360WRAP and internal gusset to help provide golfers with maximum stability and control. The redesigned outsole features a 7-spike THINTECH traction configuration along with technical secondary lugs to help keep golfers locked in for every swing.
Masun Denison, Global Footwear Director of adidas Golf said: “20 years ago, TOUR360 challenged traditions by introducing a bold, athletic, high performing product that looked and performed unlike anything else. Over the next 20 years TOUR360 became an icon and we never changed our mindset; pushing the limits of innovation and performance across more than 10 iterations of the franchise. This celebrates the one that started it all, eliciting some nostalgia and emotion for those who were lucky enough to own and experience that first design.”
adidas included subtle callouts to make this 20th anniversary edition something special: an ‘est. 2005′ embossed on the backside of the tongue, a gunmetal top eyelet with the number ’20’ engraved, and the replica silver logo on the back of the heel as an ode to the first model. Every pair will also come in a special shoe box that commemorates every version of TOUR360 that came before.
Visit adidas Golf HERE
Semper Fi & America’s Fund Launches 14th Annual Double Down for Veterans Match Campaign with Goal of Raising $15 Million
OCEANSIDE, CA – For the 14th consecutive year, Semper Fi & America’s Fund (The Fund) is proud to announce the launch of its annual Double Down for Veterans Match Campaign, in partnership with The Bob & Renee Parsons Foundation (The Foundation) and PXG (Parsons Xtreme Golf). This year’s campaign aims to raise $15 million to support critically wounded, ill, and injured service members, veterans, and military families.
Since the campaign’s inception in 2012, nearly $250 million has been raised for The Fund’s mission thanks to $108 million in matching gifts from The Bob & Renee Parsons Foundation and thousands of generous donors who made a lasting impact.
Now through December 31, 2025, every donation made to The Fund will be matched dollar-for-dollar up to $7.5 million by The Foundation and PXG.
“Supporting our Nation’s service members, veterans, and military families is truly an honor,” said Karen Guenther, President, CEO, and Founder of Semper Fi & America’s Fund. “We are profoundly thankful to Bob and Renee Parsons for their unwavering commitment. Their extraordinary generosity continues to make a lasting difference for countless individuals in need of critical care and assistance.”
In Fiscal Year 2025 alone, The Fund provided direct financial assistance to nearly 16,000 individuals — a 13% increase over the previous year and double the number served five years ago. Our mission is to ensure that every veteran we serve achieves the highest possible quality of life. Veterans who have received support from The Fund for three or more years are 80% less likely to struggle with substance abuse, 75% less likely to experience housing insecurity, suicidal ideation, and anxiety, and 70% less likely to face incarceration and negative job outcomes.
Since 2004, The Fund has delivered more than $500 million in grants, support, and services. By the end of Fiscal Year 2026, The Fund will have supported 38,000 service members and veterans, and 100,000 military family members, connecting with nearly 600 heroes every day.
“Serving as a U.S. Marine taught me that the mission doesn’t end when you come home,” said Bob Parsons, U.S. Marine Corps Vietnam War veteran. “Veterans and their families face ongoing battles — some visible, many hidden. The Fund provides critical support in those moments, helping them rebuild and succeed.”
“Bob and I are honored to continue our partnership with The Fund in support of our Nation’s heroes,” said Renee Parsons, Co-founder of The Bob & Renee Parsons Foundation and Chief Marketing Officer of PXG. “We are committed to helping our veterans and military families thrive. The Fund plays a vital role in this mission by providing essential resources, meaningful connections, and lifelong care.”
As the Nation celebrates 250 years of the U.S. Military, Semper Fi & America’s Fund remains steadfast in its commitment: as long as service members step forward to serve, The Fund will stand beside them and their families in times of injury, illness, and need.
Visit PXG HERE
Donate to The Fund HERE
Pebble Beach’s Iconic Lodge Reopens Following Extensive Transformation
PEBBLE BEACH, CA – Following a property-wide refresh of its public spaces and guestrooms, The Lodge at Pebble Beach™ has reopened, ushering in a new era for the historic property while preserving the timeless character that defines Pebble Beach Resorts. At the heart of the updates is a fully reimagined Stillwater restaurant, with a new design and culinary program that honors its coastal setting and rich heritage while elevating Pebble Beach’s signature dining.
“Thereopening of Stillwater is the culmination of The Lodge’s transformation, bringing a fresh identity to one of Pebble Beach’s most renowned settings,” said David Stivers, CEO of Pebble Beach Company. “Alongside updates to guestrooms, public spaces, The Tap Room and The Bench, this reopening ushers in an inspired new chapter in Pebble Beach hospitality.”
A Reimagined Stillwater
Design highlights include a wraparound main dining room with floor-to-ceiling windows, a central bar with sweeping ocean views, vaulted ceilings with soft brick arches and a glass-enclosed wine room that serves as both a centerpiece and threshold to intimate spaces. A private dining room features a suspended ceramic school-of-fish sculpture hand cast in Staffordshire, England, while custom Axminster carpeting and wrought iron chandeliers layer coastal inspiration with the elegance for which Pebble Beach is known.
Executive Chef Benjamin Brown and Chef de Cuisine Alex Ramirez have refreshed the Stillwater culinary program, drawing inspiration from Pebble Beach’s coastal location and taking advantage of the region’s farms and fisheries. The new menu features dishes such as the Charred Hamachi Tostada,Dungeness Crab Pancake, Whole Roasted Branzino, Charred Zabuton Steakfrom Snake River Farms and the Pan-Seared Crème de Brie & Mushroom Baguette. Complementing the cuisine is a beverage program anchored by an extensive wine cellar, curated flights, seasonal craft cocktails, rare bourbons and premium tequilas.
The restaurant is open daily for breakfast (7:30–10:30 a.m.), lunch (11 a.m.–3:30 p.m.) and dinner (5:30–9 p.m.).
Other Signature Spaces at The Lodge
The Tap Room, reopened this October, showcases updated interiors and an expanded collection of historic golf memorabilia—including Tom Watson’s wedge that he famously chipped in with on the penultimate hole during the 1982 U.S. Open.
The Bench, which welcomed guests back in June, offers refreshed interiors and its signature wood-fired cuisine overlooking the iconic 18th hole of Pebble Beach Golf Links.
Dining reservations can be made by visiting pebblebeach.com or calling 800-654-9300.
Visit Pebble Beach Resort HERE
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