RORY MCILROY LACES UP IN THE NEW NIKE LUNAR CONTROL 4
At more than 120 MPH, Rory McIlroy’s golf swing is one of the most powerful on the professional tour. His ability to attack the ball with velocity while maintaining control over his swing arc requires strength and a strong base. When it all comes together, McIlroy declares, he’s able to “swing within himself.”
This insight played a major role in the development of the Nike Lunar Control 4, which is designed to provide that ultimate base.
“I have been looking forward to wearing this shoe for quite some time. It’s a design I’ve been involved with ever since my first year with Nike,” says McIlroy, who will wear the Nike Lunar Control 4 at his upcoming tournament in Dubai, United Arab Emirates. “It gives me the confidence needed to maximize power in my swing with reliable control on the ground, especially off the tee.”
Like other Nike Golf designs, the Nike Lunar Control 4 leverages Nike innovations, developed across a variety of sport platforms, to meet McIlroy’s needs – and those of golf athletes at every level of the game. Dynamic Nike Flywire technology provides lateral support in the midfoot, while a new, robust external heel counter helps lock the foot in place through McIlroy’s swing.
The upper is reengineered of a lightweight microfiber that provides a soft, unrestricted feel. The tongue has been redesigned to wrap ergonomically around the ankle and provide a natural break when walking. The athletic design of the Nike Lunar Control 4 is highlighted by a Swoosh logo design on the vamp, an iconic aesthetic most familiar in the Nike Mercurial football boot.
The same high-performance outsole and Nike Lunarlon midsole from the Nike Lunar Control 3 continues to offer superior traction and cushioning.
Available in three colorways for men (black/white, white/wolf grey, white/bright crimson) and for women (black/white, white/wolf grey, pure platinum/bright crimson), the Nike Lunar Control 4 will launch November 27 on nike.com and on December 1 at select retailers.
New PING app offers “Golf Workout” feature for Apple Watch, plus update to popular iPING putting tool
PHOENIX (November 13, 2015) Today PING launched a new app that includes the Golf Workout, an Apple Watch feature engineered to capture and track fitness data, swing tempo and on-course statistics. The PING app also houses updates to iPING, a putting-improvement tool that attaches to a putter shaft using an iPING Cradle, and works in conjunction with iPhone. In addition, there’s a new PING trivia game created to share the brand’s rich heritage and its focus on innovations that help golfers play their best.
The iPING app is a free download from the App Store. The full Golf Workout experience is available as an in-app purchase at an introductory price of $4.99.
“Our Golf Workout for Apple Watch presents a tremendous benefit for golfers without disturbing the tranquility that so many of them seek through the game,” said David Solheim, PING Vice President. “We’re strong believers that electronic technologies can play a positive role in the future of golf, but they need to be delivered in the most organic and unobtrusive way possible. By utilizing the power of Apple Watch, we have taken an already desirable device and crafted an experience that renders the inherent appeal of golf more accessible and helps golfers improve their game via sensor data.”
According to Solheim, PING’s in-house app development team focused on bringing more visibility to golf’s health benefits by using key exercise metrics gathered from Apple Watch. Golf Workout records heart rate, step count and calories burned in either the Swing Practice or Play Golf modes.
“One of the benefits of Apple Watch is the ability to monitor your fitness activity. This has led to the popularity of Apple Watch owners challenging themselves to ‘close their Activity Rings’ on a daily basis,” Solheim said. “With the Golf Workout feature, you receive Workout credit during your round or while you’re practicing. It’s a great way to bring the fitness element of golf into the general conversation of the many benefits golf has to offer current and future players.”
In the Swing Practice mode, golfers can also time their backswing and downswing, providing a measure of tempo to help hone their swings for improved results on the course. The Play Golf function allows the stat-focused golfer to track important data, including fairways hit, greens in regulation, and putts per round. You can also keep score using the PING app on Apple Watch.
“We look for technologies that improve a golfer’s experience and ultimately help him or her play better and enjoy the game more,” Solheim added. “We see Apple Watch as a way to further that strategy of innovation in a harmonious manner.”
The iPING feature has been updated with a new graphic interface and provides golfers two options that lead to improved putting. In Practice mode, golfers can focus on improving key attributes of their putting stroke, including tempo. The Putting Handicap function analyzes a series of five putts to determine a consistency score, which equates to a handicap patterned after the traditional handicap system (lower is better). Each five-putt session is stored for comparison as golfers challenge themselves to lower their Putting Handicap (PHcp). PING is offering new iPING cradles to fit the iPhone 6/iPhone 6s and iPhone6 Plus/iPhone 6s Plus via http://www.ping-shop.com/product/iping-app-crdl-iphone-66s.
“When it was introduced five years ago, iPING quickly distinguished itself as an important putting-improvement tool used by golfers of all abilities,” Solheim said. “The new version simplifies the experience while offering the same benefit of improving consistency on the greens.”
Users can also learn the story of the PING brand through a trivia game that tests their knowledge of the company’s rich history, tour staff and product technologies.
New Balance Golf Introduces Minimus 1005
Boston, Mass, Nov. 16, 2015 – New Balance Golf introduces the Minimus 1005 golf shoe. The lightweight, spikeless shoe features a waterproof microfiber upper and is built on the popular New Balance Minimus running last. The Minimus 1005 is available for the holiday season for a suggested retail of $119.95.
The Minimus 1005 is built on the same New Balance Minimus running last that provides a more natural feel for the ground than a traditional golf shoe. The lightweight, athletic styling of the Minimus 1005 features a waterproof microfiber leather upper with ultralight FantomFit™ support, and a REVLite® 4mm drop* midsole for lightweight cushioning and premium responsiveness. A wider forefoot on the Miniumus 1005 allows toes to splay apart while a shallow toe depth provides better ground feel. The Ortholite® insole provides golfers cool, dry comfort and a NDurance® rubber outsole gives maximum durability in high-wear areas. The Minimus is backed by a two-year waterproof warranty.**
New Balance originally launched the Minimus golf shoe as part of its first golf footwear collection in January 2014. The Minimus was an immediate success and has built a strong following from golfers that are loyal to New Balance running shoes as well as those who are new to the brand and enjoy the Minimus’ lightweight, low-profile fit and feel.
NBG1005 Men’s Minimus
Men’s Styles: Black, Grey/Green, Grey/Orange
Sizes: 7-12, 13, 14; Widths: D & 2E (select styles).
Weight: 8.6 ounces.
Suggested Retail: $119.95
Available: Black and Grey/Green – Nov, 2015
Grey/Orange – February 15, 2016