Golf News – May 13, 2016

2155366French Lick Resort Recognized In Golf Digest’s Best Resorts In The Americas

Nationally acclaimed golf resort was one of five resorts in the Midwest to be honored

French Lick, IN – French Lick Resort, one of the leading golf resort destinations in the country, has received yet another accolade from Golf Digest. The leading consumer golf publication recognized the resort destination as one of the “Best Resorts in the Americas.”

The listing of the top resorts can be found in the current May issue where the editors recognize more than 75 top golf resort destinations across the United States, Canada, Caribbean/Bermuda, and Mexico/Central America.

“Whether it’s a buddies’ trip or a getaway with our significant other, what we seek from a golf resort is an experience greater than our usual weekend round,” the magazine editors stated. “Our choice resorts also offer multiple courses, and we’re partial to those layouts that offer fun, frolics and dazzling scenery, although we can’t resist the lure of a marquee ball-buster.”

French Lick Resort was one of five selected among the “Best Golf Resorts in the Midwest” joining The American Club and Erin Hills in Wisconsin, Forest Dunes in Northern Michigan, and Giants Ridge in Minnesota.

“Pete Dye chopped the top off a mountain in creating the course ranked 96th among America’s 100 Greatest. Lee Schmidt recently restored the Donald Ross 18 and converted the Tom Bendelow Course into a compelling nine,” stated Golf Digest.

The Dye course together with the West Baden Springs Hotel is the highlight of the award-winning destination. Golf Digest also awarded the Dye course the “Best New Public Course in the U.S.” when it opened in 2009. The course is located on a dramatic site that looks more like the rolling mountains of North Carolina than the flatlands of Indiana. The course, which hosted the 2015 Senior PGA Championship presented by KitchenAid, is situated upon a hilltop – one of the highest points in the state – offering panoramic views in all directions that stretch for 30-40 miles.

Complementing the Pete Dye course is the historic Donald Ross course, which underwent a major restoration project that brought the course back to Ross’ original plans. The parkland gem was site of the 1924 PGA Championship won by the legendary Walter Hagen and hosted other golf greats and celebrities such as Gene Sarazen, Chick Evans, and Bing Crosby.

French Lick is now the only resort in the world that combines the classic history of Donald Ross and the modern design work of the legendary Pete Dye. This combination is a spectacular opportunity for golfers to experience two of the best designers who ever shaped beautiful landscapes into golf courses.  Visit frenchlick.com

Air_Zoom_90_beauty_hd_1600THE AIR MAX 90 MAKES THE ROUNDS

Nike lore maintains that designer Tinker Hatfield’s original inspiration for the Air Max came from the Centre Pompidou. In turn, the now-iconic silhouette inspired numerous offshoot designs, like the Air Max 90, which have subsequently inspired countless athletes. Rory McIlroy is among the many; it was the golfer’s love of the Air Max 90 that prompted Nike designers to adapt the style into a performance golf shoe.

“I wear Air Max casually off the golf course all the time,” McIlroy explains. “Making it into a golf shoe really brings something new to the golf course. Not only is it different and very cool but it also performs well, giving me the comfort, traction and stability that I need.”

These attributes result from the Nike Air Zoom 90 IT’s custom Zoom Air sole in the forefoot, which also provides lightweight, responsive cushioning. Meanwhile, the upper’s waterproof, one-piece bootie construction keeps the foot dry and locked in. A versatile rubber outsole with Nike Integrated Traction allows golfers to wear the shoe both on and off the course.

“I dress pretty casually off the course, so it’s nice to have options. If I want to go straight from the course to somewhere else, I can do it and not feel like I standout and look like a golfer,” McIlroy attests.

McIlroy debuted the shoe this week at the Players Championship. The Nike Air Zoom 90 IT will be available in the black/white colorway on May 13 and in white/black on June 1 at nike.com and select retailers.

shoelaces

Hickies Lacing System Signs Endorsement Deal With Masters Champion Danny Willett, Adds The Duran Group To Manage U.S. Golf Market Sales Expansion

BROOKLYN, NY. May 11th, 2016 – HICKIES, Inc. has signed Masters Champion Danny Willett to a two-year endorsement deal. Willett will wear the HICKIES Lacing System as part of his equipment on the PGA Tour and European PGA Tour, and will be involved in creating a signature series of HICKIES products for golf.

The Englishman and professional golf champion discovered the HICKIES brand while playing in The Omega Dubai Desert Classic where he won the tournament, and has been wearing them ever since. Then Willett celebrated his first Masters championship in style when he won again wearing the HICKIES Lacing System at Augusta National. Willett will be wearing HICKIES this week in THE PLAYERS Championship at TPC Sawgrass in Ponte Vedra Beach, FL.

“I first stumbled across HICKIES in Dubai in the pro shop,” said Willett. “I wore them and won the first week! I love the product for my golf shoes. They give the shoes a really clean look, and the stability in them is very good. I’m really happy with them.”

“We are so happy for Danny and congratulate him on his performance and achievement at the Masters,” said Gaston Frydlewski, the company’s founder and CEO. “Danny’s use of our product is further validation that HICKIES can stand up to the rigors of sports and perform at the highest level. We are pleased to add Danny officially to our Team.”

To expand HICKIES sales into the golf market, the company has selected The Duran Group for executing the rollout to golf specialty retailers and golf pro shops nationwide.

“We evaluated the golf market potential for HICKIES a few weeks before the Masters, and the signs were very positive,” stated The Duran Group President Tony Duran. “Consumers spend a lot of money on great golf shoes, and now there is a performance lacing solution that makes their great golf shoes perform even better. HICKIES allows golfers to never have to worry about adjusting their laces before, during, or after their round of golf.”

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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