Golf News – March 7, 2016

Blue Pink and Black VYPERBiomechanical Study Reports Significant Improvements in Athletic Performance Following Use of HYPERICE’s VYPER

Biomechanics experts identify a positive correlation between VYPER’s vibration therapy and improved range of motion and flexibility in athletes

LOS ANGELES, CA –  HYPERICE, a global recovery and movement enhancement technology company, today reports the findings of a biomechanical study which links its VYPER, a high-intensity vibrating fitness roller engineered to deliver high frequency vibration into the body, to a significant increase in athletes’ range of motion. Performed by biomechanics experts, Jean-Jacques Rivet (Head of Sport Performance & Applied Biomechanics at ETPI) and Martin Pronko (Biomechanics Engineer at Biomecaswing Sport Performance Center), the study was facilitated on 12 golfers mixed of professional and top amateurs.

Through the implementation of the VYPER protocol, the researchers saw an average posterior muscle chain elasticity gain of 7.154 cm for the group of 12 players. This range of motion gain resulted in increased shot carry distance, (5.5 yards with a 6-iron, an equivalent of 12 yards with a driver), swing efficiency and overall performance. The elasticity gain also resulted in better footwork and better shot accuracy.  The study’s calculation of elasticity was based on the implementation of the VYPER protocol, utilized on the hamstrings and gluteal muscles before and after activity, (10 sessions of 6 minutes per session for a period of 3 weeks).

“From the very origins of evolution, the human body was designed to withstand the effects of gravity. In the sports industry, we continue to seek superior ways to walk, move and position ourselves in order to improve athletic ability,” said Jean-Jacques Rivet. “That innate desire to move better inspired the study, which led us to find that the VYPER’s vibration technology significantly improves performance.”

In the study, Rivet and Pronko found that the VYPER system, which combines auto-massage and vibration, is a major asset in muscle relaxation. The study’s findings, which can be applied to any sport, concluded that this gain in elasticity sets off a chain reaction: allowing for superior footwork; influencing better centering of the clubface on the ball at impact; optimizing the transfer of energy in the ball; and increasing the distance synonymous with optimization of the golf swing.

“For years, professional athletes and devoted consumers have stated that they see improvements in their muscle recovery and athletic performance when using our vibration products – VYPER and HYPERSPHERE,” said Anthony Katz, founder of HYPERICE. “The findings from this study scientifically validate these claims, further establishing our reputation as the leader in fitness recovery and movement devices for athletes of all levels and sports.”

As the world’s first high intensity vibrating fitness roller, VYPER delivers three speeds of vibration powered by a rechargeable 16.8V lithium ion battery. Used by elite athletes like Blake Griffin, Lindsey Vonn and Patrick Peterson, the device can be used to warm up and recover from a wide variety of sports training and competition. The VYPER’s proprietary and scientifically backed combination of speed settings, frequency, weight and motor power allow for the differentiating performance currently being utilized in over 65 countries worldwide. VYPER ($199) is available for purchase at www.hyperice.com.

For more information about HYPERICE, visit www.hyperice.com.

622ccc7b-48c6-4eab-83e3-f5e841287b44DANNY WILLETT SHOWCASES CALLAWAY’S OPTI VENT POLO TO THE WORLD

Danny Willett finished in a share of third at the WGC-Cadillac Championship after a final round of 69.

He finished a shot back with a superb display in Doral that was his third top-three finish in his last five World Golf Championship events.

Danny moves up to 11th in the Official World Golf Rankings and leads The Race to Dubai.

Danny Willett stepped out on course on Sunday wearing Callaway Apparel’s Opti Vent Polo in the new Asphalt colour for Spring Summer 2016 and the Bright White X Range Technical Trouser with our new SS16 Cut To Fit Chev Belt.

Go-To-Team-2

EWGA And The First Tee Extend Partnership To Increase Female Mentoring Opportunities

(Palm Beach Gardens, Fla.) The EWGA (Executive Women’s Golf Association), the largest women-focused national amateur golf association in the United States, is pleased to announce their partnership with The First Tee for a third consecutive year. The two national organizations are working together to help increase female role models and mentoring opportunities.

With EWGA Chapters in 108 communities throughout the United States and approximately 170 The First Tee chapters nationwide, the partnership is a great way to increase female participation through a welcoming, non-intimidating environment. For the past two years, EWGA Chapters nationwide have worked with their local chapters of The First Tee through a variety of events to mentor young golfers participating in The First Tee Chapter events.

“Growing women’s participation in golf is critical for EWGA and the industry overall,” says CEO Pam Swensen. “For 25 years, EWGA has been extending invitations to grow our golf community for women. Mentoring young golfers is so important to the future of the game. With EWGA’s national footprint, encouraging our members to get involved with their local The First Tee Chapters provides us with first-hand experience in making a difference in women’s and young girls lives.”

In 2015, more than 35 EWGA Chapters partnered with their local The First Tee chapter to conduct special events for female participants and contributed more than $21,000 to support The First Tee. EWGA Chapters and The First Tee Chapters again are partnering to host mentoring events throughout 2016, especially during the month of July when both organizations focus on a Mentoring theme.

“Increasing the number of female golfers is important for The First Tee Chapters. While currently 38 percent of chapter participants are female, we want to increase that number with the help of our partnership with EWGA Chapters,” said Kelly Martin, The First Tee’s chief operating officer. “Together we can help empower young women to succeed both on and off the course.”

 

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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