Golf News – March 30, 2017

Fujikura Introduces ATMOS Tour Spec Season Opener Edition

Special Edition ATMOS Tour Spec created to celebrate Golf’s Season Opener

Vista, Calif.  (March 29, 2017) – Next week marks the beginning of where a golfer’s calendar truly begins. It is a special week where we all come together to celebrate the opening of the golf season, the blooming of flowers and reacquaintance with our clubs. Fujikura, the leader in performance golf shafts, is unveiling a special edition ATMOS Tour Spec to celebrate this special time of year – golf’s Season Opener.

ATMOS Tour Spec is the newest tour-driven shaft from Fujikura this year. Continuing with the iconic “Tour Spec white” base color, ATMOS Tour Spec Season Opener Edition is based on the Black launch color, which is the lowest launching and spinning of the three ATMOS Tour Spec options. For this Special Edition, the black design pattern was replaced with a special mixture of green and yellow colors. There will be only 150 Season Opener Edition shafts available.

ATMOS Tour Spec is the culmination of key learnings from more than two decades of tour-driven products. The development of ATMOS Tour Spec was an extensive process by which critical player feedback and fitting needs were at the forefront. Recognizing that Tour professionals need to keep the ball flighted down with low spin and that these players have a variety of different swing types and clubhead combinations, it was essential that engineering a variety of options was crucial to optimize performance.

Three ATMOS Tour Spec options were introduced to players on the PGA TOUR at The Career Builder Challenge and continues to be one the newest and hottest shafts on Tour. Each week the number of ATMOS shafts in play is growing as players take notice and continue to test. Last week at WGC Dell Match Play Championship there were 12 ATMOS Tour Spec wood shafts in play and 17 at the Puerto Rico Open. The winner of Web.com Tour’s Chitimacha Louisiana Open presented by NACHER played ATMOS Tour Spec Blue 6X in his driver. Additionally, the driver shaft of choice by 3rd place at WGC Dell Match Play Championship used a blue 7X.

Availability & Pricing:

The ATMOS Tour Spec Season Opener Edition shafts are priced at $300 and available exclusively through the Fujikura charter dealer network starting April 3, 2017. All shafts come at 46” uncut and are designed for drivers and fairway woods. The Season Opener Edition is based on the Black launch color and available in 60 gram stiff and X flex. A total of 150 of these Special-edition laser-etched shafts will be produced.

To find an authorized dealer and learn more about the ATMOS Tour Spec visit http://www.fujikuragolf.com/atmos-season-opener/

Will Bubba Watson have a new PING putter at the Masters?

With a pink PING G driver and multi-color Volvik golf balls, Bubba Watson already has one of the most unique equipment setups on the PGA TOUR. That being said, there’s a chance the two-time Masters winner could have another one-of-a-kind club in the bag when he arrives at Augusta National for the year’s first major championship.

Watson posted a photo on Twitter earlier this week of a one-off PING Anser putter that’s made from Damascus steel — the same material that’s been used to make samurai swords for hundred of years.

The material has a distinctive wavy surface pattern that’s created when strips of steel and iron are hammer-welded through repeated heating and forging.

Read the rest of the article here.

Costco Sues Titleist in Battle Over Golf Balls

Costco seeks ruling that ball doesn’t infringe on any patent rights owned by Titleist’s parent

Costco is apparently ready to put up a fight over its Kirkland Signature golf balls, even if its with the biggest name in the business.

The wholesale club has filed a lawsuit and is seeking a judgement against Acushnet Holdings Corp., the parent company of Titleist, that it is not infringing on any valid patent rights (owned by Acushnet) with the K-Sig and that it hasn’t engaged in false advertising regarding the balls.

According to golf-patents.com, Costo’s complaint was filed after Acushnet fired the first salvo. Because of the popularity of Kirkland’s golf balls that were selling for $29.99 for two dozen, Acushnet reportedly sent Costco a letter that accused the retailer of infringing on 11 Titleist patents and engaging in false advertising with its claim that all Kirkland signature products “meet or exceed the quality standards of leading national brands.”

Read the rest of the article here.

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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