Golf News – January 3, 2017

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World No. 1 Jason Day Joins the Nike Family

Nike Golf has signed world No. 1 Jason Day to a multi-year contract. The agreement covers footwear, apparel, headwear and gloves. Day will first wear Nike this week at the Tournament of Champions in Kapalua, Hawaii.

“Joining Nike is a dream come true,” Day said. “The brand is synonymous with the world’s best athletes. I’m honored and can’t wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels.”

he partnership comes on the heels of back to back stellar years for Day. The 28-year-old Australian closed 2015 with four wins in his final seven starts, including his first major title with a record-breaking 20-under-par performance at the PGA Championship. That momentum carried over into 2016, with Day notching three wins — including coveted titles at the Arnold Palmer Invitational, the WGC-Dell Match Play and THE PLAYERS Championship.

“We’re thrilled to welcome Jason to the Nike Golf team and our family of athletes,” Daric Ashford, President of Nike Golf said. “He’s an incredible player who has demonstrated tremendous work ethic and amazing resilience over the course of his career. We’re excited to help him chase more championships in the coming years.”

Since turning pro in 2006, Day has secured ten PGA Tour titles and 57 top-ten finishes.

When he’s not on the course, Day enjoys spending time at home with his family in Ohio, where he and his wife Ellie have established the Brighter Days Foundation which benefits local charities.

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Argolf USA Opens Argolf Putting Lab

JUPITER, Florida (January 2, 2017) – Argolf USA, a line of precision-designed putters, has announced the opening of the Argolf Putting Lab (argolfputtinglab.com), in Jupiter, Fla., on Jan. 2. Golfers now have the opportunity to enjoy a custom fitting experience in consultation with an expert fitter who will recommend the precise Argolf putter model and specifications for each player’s needs.

“We are pleased to present this new opportunity to golfers,” said Olivier Colas, founder and CEO of Argolf. “Players from anywhere in North America, or indeed from anywhere in the world, can visit the Argolf Putting Lab for a comprehensive fitting experience.”

Larry Bobka, vice president of operations of Argolf USA, is the director and professional fitter at the new lab. A 30-year golf-industry veteran, Bobka has extensive experience in custom fitting, golf equipment and operational management.

About the Argolf Putting Lab
The Argolf Putting Lab (argolfputtinglab.com)is a state-of-the-art facility offering a customized experience tailored to each individual golfer’s putting needs. Every hour-long fitting session includes an in-depth assessment of a golfer’s current equipment, putting habits and goals. The one-on-one interview is followed by a comprehensive analysis of the player’s putting stroke and club specifications as indicated by the Quintic Ball Roll system, a launch monitor for putting, and the expert fitter’s recommendations regarding the appropriate Argolf model and specs for that individual golfer. Each Argolf putter is custom built in the lab. Every golfer experiencing an Argolf customized putter fitting has the opportunity to walk away with something special: the perfect Argolf putter for his or her game.

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Smartballgolf.com – Electronic Training Device

The Smartballgolf.com “Lowpoint Trainer,” is the first and only electronic training device that detects the lowpoint of a golf swing. It uses red, yellow, and green colored light pattern that displays the user’s lowpoint. The “Lowpoint Trainer,” can identify a lowpoint with or without a golf ball. Using patented technology providing physical feedback it teaches & trains lowpoint swings to create near perfect ball striking.

The Smartballgolf.com “Lowpoint Trainer,” was invented by Rick Marcy, a Golf Academy of America 2016 Top 100 Alumni member. Rick is also a 21 year PGA member and a 10 year decorated US Army Veteran. Rick spent many years and thousands of hours in development before releasing this amazing new electronic device.

The Smartballgolf.com “Lowpoint Trainer,” uses a high-tech laser screen to detect the entry & exit point of a golf swing. After detecting the lowpoint of the user’s swing, the unit displays the corresponding light pattern using LED lights in a solid state for long period. The golfer can then work on displaying desired pattern, maintaining their pattern, and repeating their pattern.
• The Green Light Swing: lighting all greens promotes weight, hand & shaft forward at impact position. Divots would be located after the ball. This is the light pattern that most golf professionals would create.
• The Yellow Light Swing: lighting yellow lights can represent broken wrist at impact but with proper weight forward at impact. Divots will often be located just before the ball.
• The Red Light Swing: lighting red lights represents the golfer’s weight and hands are back, behind the ball at impact. Divots are located well before the ball.
• The “No” Light Swing: not being able to light any of the LED lights on the device represents the user’s entire swing path is too high above the infrared light-screen. The result is often a “topped,” shot.

The Smartballgolf.com “Lowpoint Trainer,” is sold as a stand-alone unit but it’s also available with a grass standing mat in three (3) sizes:
• Small: 47″ x 47″
• Medium: 45″ x 58″
• Large: 59″ x 59″

Matt Meeker
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