Callaway Golf Announces New Apex Ai200, Apex Ai300, and Apex Ti Fusion Irons
CARLSBAD, CA – Today Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced their new line of Apex Irons. This announcement is led by Apex Ai200 and Apex Ai300 offerings with performance that stands alone. These are the only irons with a forged body and forged Ai Smart Face for distance, feel, and exceptional spin control.
Apex Ai200 is Callaway’s most complete players distance iron, featuring an elegant hollow-body design that blends performance and precision. The forged hollow-body is combined with a Forged 455 Face Cup to create Tour-level sound and feel in a stunning, premium profile. In addition to enhanced feel, the Forged 455 Face Cup delivers outstanding speed across the face. This unique combination of speed, feel, and consistency separates Apex Ai200 from the rest in its category.
Apex Ai300 is Callaway’s most complete forged game-improvement iron, highlighted by an elegant cavity-back design with a slightly larger profile that blends performance and forgiveness. This forged cavity-back is also combined with a Forged 455 Face Cup to deliver Tour-level sound and feel in a stunning, premium profile. And like the Ai200, the unique combination of outstanding speed, feel, and consistency separates Ai300 from the rest in its category.
Both irons achieve incredible consistency through Callaway’s groundbreaking Ai Smart Face.
Using real golfer swing data combined with artificial intelligence, the Ai Smart Face generates outstanding speed and spin consistency with tight dispersion into greens. Additionally, both irons promote optimized flight and forgiveness. Strategically positioned MiM weighting ensures the optimal CG (Center of Gravity) for the best launch windows. And the Dynamic Sole Design ensures enhanced turf interaction to provide more forgiveness through the turf.
Apex Ai200 Irons are available from 4-AW with stock True Temper DG Mid 100 Steel Shafts and UST Mamiya HDC Recoil Dart Graphite Shafts. Apex Ai300 Irons are available in 4-AW with stock True Temper DG Mid 90 Steel Shafts and UST Mamiya HDC Recoil Dart Shafts. Both irons are available at retail starting August 16 with a price of $1,400 for a standard 7-piece set.
This new Apex lineup also includes the ultra-premium Apex Ti Fusion, Callaway’s most advanced iron. This set is engineered with no limitations for players who want to enhance their game with breakthrough speed, feel, and control. It features an industry-first forged titanium face that promotes faster ball speeds for increased power.
Apex Ti Fusion breaks the tradeoff between a traditional one-piece and two-piece iron by creating more deflection than steel, with more urethane interaction and a forged body. An advanced titanium face and hollow body construction provides unimaginable feel, while the Ai Smart Face generates excellent speed and spin consistency with tight dispersion into the green.
These irons are available at retail starting August 16 with a price of $2,100 for a standard 7- piece set.
Visit Callaway Golf HERE
ECCO® GOLF Sweeps Olympic Podium as All Three Medalists Wear ECCO Shoes
LONDONBERRY, NH – ECCO GOLF is delighted to announce that all three medalists in the Women’s Olympic Golf event competed in Hybrid ECCO GOLF shoes, marking a special moment for the brand.
ECCO GOLF ambassador Lydia Ko, wearing ECCO GOLF Tray, secured the gold medal with a birdie at the 72nd hole, adding a sparkling jewel in the crown of a truly spectacular career. Her Olympic gold adds to silver and bronze medals won at Rio 2016 and Tokyo 2020, respectively. It also means that she is the latest player to enter the LPGA’s coveted Hall of Fame.
“I kept telling myself, ‘I’m so proud of myself.’ I don’t ever really say that. I feel like that’s a weird thing to tell yourself, but I kept saying I’m proud of myself no matter what happens. To be holding gold right now, it’s crazy. I can’t believe it,” commented Ko after her emotional victory.
In second place was ECCO GOLF ambassador Esther Henseleit, wearing ECCO S-Three, who secured the silver medal with a scintillating final round 66 that included a birdie-birdie finish. “I had a bit of a struggle at the start into the back nine, but I managed to make some great pars, and then to finish birdie-birdie, is incredible,” said Henseleit. Finally, the player who finished in bronze medal position competed in Paris wearing ECCO BIOM H4 shoes – meaning that all three players on the podium wore Hybrid ECCO GOLF shoes on course last week.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented on the incredible achievement of the three medalists: “Seeing all three Olympic medalists on the podium wearing ECCO GOLF shoes is a proud moment for everyone involved with the brand. It highlights our commitment to providing golfers with the best possible footwear, allowing them to perform at their highest level on the biggest stages. Lydia Ko’s gold medal win and her induction into the LPGA Hall of Fame are moments we are incredibly honored to be a part of – we’re so proud of her.”
Michael Waack, Vice President of ECCO GOLF, added: “The Olympics was momentous for golf, and we’re delighted that the three medalists were wearing our shoes. The emotional reaction to their successes truly shows that golf is more than a game for so many around the world.”
In addition to Lydia Ko and Esther Henseleit, ECCO GOLF shoes are worn in competition around the world by Nanna Koerstz Madsen, Erik van Rooyen, Henrik Stenson, Freddy Schott and Thomas Bjørn, among others.
Visit ECCO Golf HERE
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