Puma Golf Introduces Revolutionary PWRADAPT Technology

CARLSBAD, Calif. (January 16, 2018) – PUMA Golf, a leader in golf footwear innovation,
design and style, is revolutionizing golf footwear, taking traction to the next level with its
cutting-edge PWRADAPT traction system in its new line of footwear. The new IGNITE
PWRADAPT collection presents three outstanding designs (IGNITE PWRADAPT, IGNITE
PWRADAPT DISC and IGNITE PWRADAPT Leather) to provide golfers with state-of- the-art
technology, comfort and stability in three stylish silhouettes.


Each of the models in the family utilizes PUMA Golf’s proprietary PWRADAPT sole
technology that introduces revolutionary 3-dimensional traction pods and responsive
cushioning with IGNITE Foam, utilized in the entire length of the midsole for the first time in a
cleated shoe, for the ideal blend of industry-leading technology, style and performance. PUMA’s
IGNITE Foam is an ultra-responsive cushioning foam with incredible energy return properties
for comfort, support and stability, while the PWRADAPT pods provide ground-grabbing traction
and enhanced comfort from tee-to- green, with every move a golfer makes.

“Without question, our new IGNITE PWRADAPT collection is the most technologically-advanced
golf shoes we’ve ever made,” said Grant Knudson, Global Head of Footwear & Accessories,
PUMA Golf. “Not only will golfers experience unrivaled traction and comfort thanks to our
PWRADAPT pods, but the fit, feel and the overall design of the shoes are truly game-changing.
Our goal each season is to provide the perfect blend of style and performance – and with our
new PWRADAPT cleated footwear we’ve done just that.”

Each style in the collection utilizes premium Aniline Leather accents for added style, as well as
some discoverable design elements including a unique sockliner that features a map of
Carlsbad, highlighting COBRA PUMA GOLF headquarters, the exact location where the shoe was
designed.

Below are additional specifics about each of three models in the IGNITE PWRADAPT family.
Each of the three styles comes with a two-year waterproof warranty.


IGNITE PWRADAPT (MSRP: $170)
The new IGNITE PWRADAPT provides golfers with the power to adapt to any number of
changing surfaces throughout the round. Combined with the full-length IGNITE Foam
cushioning platform, PWRADAPT delivers responsive comfort and 3-dimensional traction that seamlessly adapts to the way a golfer moves. The new Comfort Construction mesh bootie
replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an
ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for
lightweight support and enhanced stability. Available in three stylish colorways (Quiet
Shade/Quite Shade, Black/White and Peacoat/White) the IGNITE PWRADAPT shoes are
available at retail February 1, 2018, and come in sizes 7-14.

IGNITE PWRADAPT DISC (MSRP: $170)
Like the traditional lace version, the IGNITE PWRADAPT DISC utilizes the same blend of
PWRADAPT, PWRFRAME and IGNITE Foam technologies to deliver multi-surface comfort and
enhanced stability golfers will love. However, PUMA’s proprietary DISC tightening system
delivers ultimate convenience with a micro-adjusting dial system that quickly and easily secures
golfers’ feet for a locked-in, consistent and custom fit. Available in the same on-trend hues
(Quiet Shade/Quiet Shade, Black/White and Peacoat/White) the IGNITE PWRADAPT DISC shoes
are available at retail February 1, 2018, and come in sizes 7-14.

IGNITE PWRADAPT Leather (MSRP $170)
The new IGNITE PWRADAPT Leather shoes offer sophisticated style and crazy comfort with a
premium full-grain leather upper combined with a mesh hybrid bootie lining for an ideal fit.
PUMA then combines is proprietary PWRADAPT, PWRFRAME and IGNITE Foam technologies to
offer more traction and better comfort across the full range of golf playing surfaces. Available
in classic white/white and black/black colorways, the IGNITE PWRADAPT Leather shoes will be
available at retail February 1, 2018 in sizes 7-14.

For more information on PUMA Golf’s ground-breaking Spring Summer 2018 footwear collection
visit https://www.cobragolf.com/pumagolf/men/shoes.

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Bill Bush

Co-Founder
Bill is a true golf gear nerd by definition who loves making custom club creations in his garage with tools like sledge hammers, blow torches, and his bare hands. By day, Bill is a technology manager living in the Chicago suburbs with his wife and kids. Bill plays Scott Readman Concepts putters and accessories.

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