Inside an Edel Putter Fitting

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What is a Putter?

This seems like a simple question, maybe even obvious, but when you’re setting out to create something different, something unique, you need to start with the basics.  For David Edel, that meant figuring out what a putter is supposed to do.  His answer was twofold: 1) a putter is an aiming system.  2) a putter is a motion system.  With these principles established, he set out to develop to best putter fitting system in golf.

Check out Edel’s new Array putters HERE

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Edel’s Triad of Putting

In Edel’s view, putting consists of three things: Aim, Speed, and Path.  In the middle of that triangle, your green reading decisions exist.  Those decisions are impacted by the three outer points, and those three outer points all influence each other.

If one piece is off – bad aim, for example – your speed and path need to compensate.  That leads you down a road of guesswork that will likely end in frustration and maybe a putter in the lake.  And since Edel’s research has shown that only 3% of golfers can accurately aim their current putter, aim is where the fitting starts.

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First Impressions

When it comes to Edel putter fitting, you’d be hard pressed to find a better fitter than Matt Jones.  Matt is Edel’s Master Fitter, responsible for training all the new Edel fitters.  I met him at Bull Valley Golf Club in Woodstock, Illinois on a beautiful sunny day to learn more about Edel and find a new putter.

As we drove up to the practice green, I saw the Edel putter fitting system.  This compact set up houses a mix of head shapes, necks, and weights that allows for 22 million combinations, so every player can find their perfect flat stick.  As with every top tier fitting system I’ve seen, I was blown away by the countless options, but I trusted my fitter to guide me through them in the best way possible.

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The Fitting Part 1: Aim

Fitting for aim is the first piece of an Edel putter fitting.  There are a few reasons for this, but chief among them is that Edel has found that aim stays consistent over time.  That means once you find the putter you can aim correctly, it’s yours for life.  A player with a putter that they can’t aim, however, aims inconsistently forever.

The set up for testing aim is simple and elegant – a black screen approximately six feet from the player, a “cup” against the screen, a laser, and a mirror.  The player sets up behind a ball with the mirror attached to their putter face.  When they feel that they’re aimed at the cup, the fitter removes the ball and reveals where the putter is actually aimed.  If you have an ego about your aim, prepare to have it deflated: I found myself aiming everywhere from six inches left to a foot right, depending on the putter in my hands.

The phrase that Matt Jones kept using during the fitting was “matching feel to real.”  When standing over every putter, I felt that I was aimed at the hole.  The reality was that I was aiming wildly.  The fitting exposed that, then worked to help me find a putter where my feel of aiming at the hole was real.

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How does Edel change your aim?  By changing the head shape, hosel, and alignment aids.  There are three heads in the Edel fitting system ranging from a thin, square blade to a large, round mallet.  To that, add three different hosels – offset, straight, and onset.  Finally, with the use of a stencil and a dry erase marker, your fitter can put any combination of lines and dots on the putter.  While Edel has learned some rules of thumb about aim over the years, every player is unique in how they will react to these different elements.  Sometimes two elements cancel each other out, other times they will act in concert to cause a player to aim off the planet.

My aim fitting moved quickly with Matt Jones deftly changing necks, lines, and heads, constantly handing over a new putter, checking my aim, and making adjustments.  While it was fast, the process was anything but linear.  There were times where I felt like I was getting better and then the next putter would have me aiming into the trees.  At one point I got a bit frustrated and asked, “How good is good enough?  That was pretty good, right?”  But Matt doesn’t fit for pretty good.  Throughout the process he was learning about my personal aim tendencies and didn’t stop until we found a combination that got me aiming dead center.

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Torque Balanced Putters & Pixl Inserts

I’m going to take a brief interlude from the fitting to explain the Torque Balanced properties that make Edel putters look unique and perform unlike anything else.

A number of years ago, David Edel was testing different putters with a training aid that he built.  The aid was essentially a shaft that would rotate freely in whichever direction the putter head pulled it.  He found that every putter, even face balanced ones, wanted to flop open during the stroke.  The reason for this is that we measure toe hang while holding the putter parallel to the ground, but we putt with it on an inclined plane.

Knowing this, David set out to build the Torque Balanced putter.  This required that the axis of rotation go through the center of the putter and that the mass of the putter be evenly distributed.  This is why you see all of the weight milled out of the toe.  The hallmark of the Torque Balanced putter is that it sits “toe up” when held parallel to the ground and when it’s in a playing position.  By removing torque from the putter, Edel has removed “toe hang” from the fitting equation.

Torque Balancing isn’t the only technology in an Edel putter.  The Pixl face insert, comprised of 93 individual Pixls, is designed to reduce the effects of mishits.  Where traditional putters drop 8-10% ball speed on a mishit, Pixl cuts that to 1-2%.  Translation: knee knocking second putts become gimmes.  It also has the effect of dampening impact and making the putter feel incredibly soft.

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The Fitting Part 2: Weight

Back to the fitting.  With the head shape, neck, and alignment aids in place, we moved to finding the correct weighting.  While other manufacturers may allow you to adjust the head weight, Edel goes two steps further by varying the counterweighting in the grip and using Opti-Vibe inserts in the shaft.

The weight fitting starts by checking your current set up.  Matt Jones placed a string fifteen feet from me and asked me to roll five putts to the line.  You can see the initial results above – a huge dispersion.  This is a huge problem.  Hitting an approach to fifteen feet is a big accomplishment, and it ought to result in a real birdie chance with a tap-in par at worst.  What I saw was that I was not getting the ball to the hole most of the time, and I was often leaving a lot of work for the second putt.

Again, Matt Jones went to work swapping in head weights, counter weights, and Opti-Vibes.  Some set ups were dismissed after one putt, others were given the full five balls to show whether or not they worked.  I assumed that over time I would get better at putting to the string because I was standing there doing it a lot.  Wrong.  The changes in weight and weight placement were so substantial that every series of putts felt like something totally new.

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While it might seem that all these options would cause a lot of confusion, when the right combination clicked, we both knew it immediately.  My stroke flowed better and the results improved markedly.  You can see the winning dispersion above: birdie putts that got to the hole and, if they didn’t do in, would cause my playing partners to say my favorite words, “That’s good.”

During the weight fitting, I also learned about my putting stroke.  This kind of learning is the hallmark of great fittings, in my experience.  Matt Jones explained that there are two types of putters: radial accelerators and linear accelerators.  While I don’t feel qualified to explain the difference, I learned that for the last few years I’d been fighting what Matt saw as my natural style.  I’m really excited to get on the greens with this new understanding and a flat stick that’s correctly weighted for my natural stroke.

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With all my specs determined, the only things left to decide were the cosmetics.  Edel offers a few different finishes, custom stamping, and custom paintfill.  I made my choices and prepared for about two weeks of staring out the window waiting for the delivery.

You may be thinking, “All this sounds great, Matt, but I bet it costs a fortune.”  If it did, it would be justified.  Edel’s putter fitting process is the best I’ve ever experienced, and I’ve been through more than a few.  The putters are unique technical marvels, and each one is made to order by master craftsmen in the USA.  But the truth is, you can get a custom fit Edel putter – head shape, alignment aids, stamping, paint fill, weighting, grip, etc all of your choosing – for $375 (fitting cost may vary; Matt Jones doesn’t charge for fittings).  That’s not cheap, but it’s the same price you’d pay for an off the rack Scotty Cameron.  To say there’s no comparison between a custom fit Edel and a Scotty Cameron is a wild understatement.

If you’re ready to take a massive step forward in both understanding your putting and being a better putter, schedule a fitting with your local Edel fitter today.  It will be the best 45 minutes you ever spend on your game.

Matt Saternus
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  1. Matt Jewell

    Great read! I’d love to do this. I’m excited to hear about the improvement in your putting game.

  2. Russell Westbrook

    Thanks so much for this wonderful putter fitting article. After reading this I called my local Edel fitter. The experience was eye opening and I couldn’t have been more pleased with the attention to detail that the Edel fitter showed. My local fitter David Dudek in NC took over an hour and a half with me. He was very knowledgable and patient as we went through the process. I went in with an open mind even though I felt like I knew what I wanted in a putter. My eyes said mallet before the fitting but my true perfect aim was with a blade. So cool to see how the changes of head, lines, weights and counter balancing got me spot on with my aim. I look forward to putting it to the test on the course and I will post results for those to read. Long story short I would highly recommend the Edel fitting. I have a wonderful feeling that it will result in lower scores. 8 handicap going into fitting and decent putter just hope to make more. Hope this helps those who are thinking about getting truly fit for their putter. Take care.

  3. Reuben Laws

    I just got fitted in New Orleans by Buda! for an Edel putter. Can’t wait for it to come in. The process is amazing!

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  5. I was fitted by David Edel himself and have had mixed results. I felt when I received the putter that something was wrong as it appeared to aiming me left, which was my problem when being fitted. However I loved the way it rolled the ball when struck properly. I even e-mailed Mr. Edel to ask whether it was possible that some mistake had been made in the construction of the putter because I was not comfortable with the aim. He assured me he did not make mistakes. Thus, I have given it many chances but always feel like I had to manually correct the head to aim correctly. After giving it a couple of months in the garage I ready to try it again. Any comments?

    • Matt Saternus


      My guess is that you have some dissonance between what your eyes think is correct and what actually is correct. Check out Bruce Rearick’s work on aim, including the podcast I did with him a while back. It may solve your problems.



  6. Richard Turner

    Does Matt Jones or any other Edel trained fitters travel to various clubs to do the fittings. I have had a putter fitting at Club Champion but that fitting falls far short of what the Edel fitting system does. No laser work, no discussion of hosel design, etc. I live in SC.

    • Matt Saternus


      I can’t speak to that, unfortunately. I would suggest contacting Edel directly to find one of their fitters.



  7. Tom fahrenholz

    I live in the SanJose, ca. area and have visited many of the places that are listed as Edel fitters. I do not have faith in the facilities and staff at many of these golf courses and stores. I am willing to travel up to two hours to get a top rate fitting. Where should I go for the best experience?

    • Matt Saternus


      I’m not familiar with that area, but if there’s a Club Champion in the area, I would recommend that.



  8. I had an Edel putter fitting and I bought the one tailored for me. I have had it about a year. I’ll tell you that it’s the most expensive club in my bag and my putting is the worst part of my game. I thought I would be confident in a custom putter and I could make it work. It doesn’t work miracles. I need a miracle.

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