Golf News – September 17, 2024

on September 17, 2024

Comfort Comes in New Colorways in ECCO® GOLF’s Latest Collection for Fall and Winter

BROOKLYN, NY – ECCO GOLF, leaders in golf footwear innovation, unveils its latest lineup for the fall and winter seasons featuring recently launched products as well as mainstays in a range of exciting and bold new colorways.

Designed for every occasion, on and off the course, the AW24 collection is headlined by the ECCO GOLF LT1, which was released earlier this year and returns in all new color options for men – PAVEMENT and STEEL – and women – GRAVEL and NIGHT SKY. Available in both laced and BOA options, the LT1 has set the standard for comfort and performance in a golf shoe with ECCO’s revolutionary LYTR Foam technology, which creates a flexible, cloud-like sensation for the wearer when combined with ECCO’s ultra-soft PHORENE material in the midsole.

One of ECCO’s all-time best-selling products, the BIOM® C4, is now available in the PAVEMENT colorway for men and the STEEL/LAVENDER MIST option for women. The BIOM® C4 offers unrivaled 360-degree breathability, and its innovative comfort properties ensure a finely tuned balance of cushioning, rebound, waterproofing and airflow.

ECCO’s upcoming collection also includes:

The ECCO BIOM® TOUR features ECCO GOLF’s pioneering BIOM® NATURAL MOTION® technology with ECCO’s spiked sole design. The Pivix spikes incorporated into ECCO BIOM® TOUR are combined with additional grooves on the outsole, ensuring excellent traction and stability throughout the swing. Men’s sizes are available in both laced and BOA options and come in five colorways in addition to two colorways in laced options for women.
The new ECCO BIOM HYBRID BNY from the Brooklyn New York Collection offers an All-American design exclusively for U.S. golfers. Available in three colorways for both men and women, this spikeless product offers all the function, performance and ingenuity customers have come to expect from ECCO in a true hybrid that can be seamlessly worn on and off the course.
The AW24 collection includes the highly popular signature edition ECCO BIOM® H4 shoes designed in collaboration with player ambassadors Erik van Rooyen and Lydia Ko, who recently earned LPGA Hall of Fame status by winning Gold at the Paris Olympics Games and claimed her third career major championship at the British Open.
Offered in five different color options as well as laced and BOA for both men and women, the hugely successful ECCO S-THREE collection returns to the AW24 lineup. ECCO ZONAL FLUIDFORM™ Technology midsole with three different zones offers ground-breaking comfort, stability and flexibility is the hallmark of the S-THREE, and combined with E-DTS® traction system consisting of approximately 100 TPU traction bars boasting 800 traction angles creates unmatched performance.
The groundbreaking ECCO CLASSIC HYBRID model, first introduced in 2023, will be offered in two colorways – BLACK and WHITE – for the AW24 collection. The shoe is a timeless look with a modern twist and offers a premium upper fashioned from rich and embossed ECCO leather while featuring HYDROMAX™ water-repellent technology and the award-winning original E-DTS™ TWIST system, which has enlarged and rotated support bars that improve durability and multi-directional traction.

All ECCO GOLF shoes are crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO GOLF shoes are worn around the world by Lydia Ko, Alison Lee, Erik van Rooyen, Henrik Stenson, Thomas Bjørn, Rick Shiels, Erik Anders Lang, Nanna Koerstz Madsen, Freddy Schott and Xiyu Janet Lin, among others.

Visit ECCO Golf HERE

G/FORE – Everyday Reinvented FORE the Player

LOS ANGELES, CA – Luxury lifestyle brand and golf footwear innovator, G/FORE is excited to announce the launch of ready to wear. Boasting exquisite tailoring, sophisticated design, and modern sensibility, the brand’s latest endeavour expands their already impressive array of apparel from the golf course to everyday.

Launching on September 15th for both men and women, the line is stacked with extremely soft, luxurious fabric choices in a refined, muted palette that’s easy to pair. Emphasizing simple wearability and undeniable attention to detail, these foundational wardrobe pieces satisfy the contemporary lifestyle with versatility and comfort. Double faced cashmere and fine 18GG merino wool pepper the collection that’s full of assorted essentials in suiting, outerwear, knits, and more. Highlights include the men’s trucker jacket and classic cardigan as well as the women’s ribbed sweater set and super chic double knit blazer.

Reinventing streetwear for the player, the ready to wear capsule supplements the modern wardrobe with unique, exceptional pieces that elevate your everyday.

Visit G/FORE HERE

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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