OGIO Announces Alpha Convoy Collection And Brand Refresh
CARLSBAD, CA – OGIO International Inc., a leading innovator of sports and travel bags, backpacks, and golf bags, announced today the launch of its newest line of products: the OGIO Alpha Convoy Collection, and the OGIO Shadow Collection. The Company today also announced their official OGIO brand refresh.
OGIO Alpha Convoy
OGIO Alpha is fully loaded and fully equipped with a meticulous design that provides smart features and organization. And it’s led by our OGIO Alpha Convoy Collection – as part of OGIO’s rebrand, it’s the first collection that the Company has launched. The OGIO Alpha Convoy collection features a nine-piece assortment of backpacks, travel, and golf bags, with a fully-loaded backpack, roll-top backpack, two everyday backpacks, three four-wheel travel bags, and two golf bags.
The collection is built with premium components and materials, including Cordura® EcoMade fabric. This special material is ultra-durable and also made from recycled plastics, reducing the energy consumption in the manufacturing process. These products will all be available in late 2018.
OGIO Shadow is designed to deliver the most motion enhancing, lightweight, and efficient performance. And it is led by our new Shadow Fuse 304 Stand Bag – a performance focused lightweight golf bag with extreme attention to mobility and comfort.
OGIO Global Brand Refresh
The OGIO global brand refresh features this new line of products, redefined messaging, new website, and a modernized logo. The rebrand represents the company’s strategic plan for growth and follows closely behind OGIO’s 30th anniversary and acquisition by Callaway Golf.
“Innovation is the driving force of everything we do,” said Arnett. “Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality, and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of OGIO will love the new direction.”
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In Collaboration With Rory McIlroy, TaylorMade Golf Introduces New Rory Junior Golf Sets
Teaming up with 4-time Major Championship Winner and Current World #5 Rory McIlroy, New Junior Sets are Engineered to Help Kids Develop a Passion for the Sport at an Early Age
CARLSBAD, CA – TaylorMade Golf, the industry leader in high performance product innovation and makers of the #1 Driver in Golf, announced the Rory Junior Golf Sets, inspired by and created through input from Rory McIlroy to welcome the beginner and developing player to the game of golf. The introduction of young players to the game is a passion point for TaylorMade and McIlroy, who himself was introduced to the game at a very young age.
Incorporating many of the same technologies found in other TaylorMade products, each has been specifically engineered to deliver the optimal lengths, lofts and shaft flexes to promote proper swing mechanics for junior golfers while developing their passion for the game.
At 16° of loft and 400cc in size, the Rory titanium driver was designed to instill confidence and be easy to hit and produce high launching drives off the tee. A high-quality, high-performing product created specifically with the junior player in mind.
Fairway & Rescue
The fairway and Rescue in the Rory Junior Golf Sets were created to bridge the gap between the driver and irons with easy-to-hit, forgiving performance from a variety of lies on the golf course.
Made from 17-4 stainless steel, the irons in the two sets were strategically developed with loft configurations that help launch the ball high and straight. The 4-plus set features an iron loft 2 degrees lower than the 8-plus set to encourage higher lofts for easy launch for the younger player.
Putter & Wedge
Among the most important skills a junior golfer can learn are the fundamentals of putting. The center-shafted mid-mallet putter was created with short-game development in mind by way of higher stability combined with easy alignment. For greenside chipping and bunker play, a 54°/56° wedge will help make this critical part of the game easier to learn and have more fun.
Available starting December 7, Rory Junior Golf Sets are available in two set configurations for boys (4+ and 8+) and one set configuration for girls (8+), each created for a specific size and age range of player. Both sets include graphite shafts that have been flexed specifically for junior swing speeds. Additionally, each set also includes a special St. Bernard headcover, inspired by the headcover found on Rory’s M3 driver.
Both the Boys & Girls 8 Plus set — designed for ages 8+ and 52” to 60” in height — includes 7 clubs + bag.
In addition to the 8 Plus set, a 4 Plus set will also be offered, designed for players aged 4+ and 42” to 52” in height — includes 5 clubs + bag.
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