Golf Traction Takes a New Course
New Nike Flyknit Elite debuts Articulated Integrated Traction that decouples the medial heel and lateral forefoot areas. As seasoned golfers will attest, a proper golf swing is built from the ground up. A flat, stable front foot and torqueing back foot enhance power, accuracy and consistency. To align with this asymmetrical process and ultimately facilitate better footwork, Nike designers created Articulated Integrated Traction. Developed via research and athlete testing, the all-new traction decouples the medial heel and lateral forefoot area to help propel the athlete through the swing. “When our team of designers started creating what would become Articulated Integrated Traction we factored in foot performance through every aspect of the swing,” explains Gentry Humphrey, VP Nike Golf Footwear. “We also considered the various surfaces and angles a golfer has to play through each and every round and worked hard to create traction that performs in every condition.”
Debuting on the new Nike Flyknit Elite, the traction is paired with a full-length Lunarlon midsole for responsive cushioning and a lightweight, breathable one-piece Flyknit upper. The first shoe featuring Flyknit specifically engineered for golf performance, it presents targeted support in key areas to keep the foot locked down and stable. Dynamic Flywire provides midfoot lockdown throughout the motion of the swing while a mid-height collar conforms to the athlete’s foot and helps prevent grass and other debris from entering the shoe. A TPU skin for dew protection was added along the upper’s edge.
The Nike Flyknit Elite will be available in two colorways (pure platinum/cool grey and black/clear jade) June 16 at nike.com and select retailers.
Mitsubishi wins again on the European tour
Fourteen Golf Launches New RM-22 Wedges
Earlier this year, the RM-22 received Golf Digest’s Hot List Award for 2016, the seventh consecutive year in which Fourteen Golf’s wedges have been so honored.
“Fourteen Golf is well-known among golfers for its innovation, design and performance, especially when it comes to wedges,” said Masashi Kamoda, chief operating officer of Fourteen Golf. “With the introduction of the RM-22 wedges, the company carries on its tradition of providing golfers with the cutting edge technology they desire in order to play their best golf.”
Fourteen Golf wedges are known for having the highest spin rate of any wedges on the market thanks to its innovative reverse muscle back technology. Reverse muscle back technology increases the weight at the top of the club head thereby raising the center of gravity higher on the face, creating more spin.
Fourteen Golf improved the grooves on the RM-22 wedges so that they now have the flattest and smoothest face of any wedge in the industry, Kamoda said. This technological improvement results in the ball staying on the face longer, making it easier to control approach shots and improving overall consistency, he continued.
“The PGA TOUR players who tested the RM-22 were impressed by the softness of the face and the great feel of the wedge,” Kamoda said. Fourteen Golf has had a regular presence at most PGA TOUR events for the last 11 years.
The RM-22 wedges come in 11 different variations, with loft and bounce options ranging from 41 degrees to 60 degrees. They come in either a chrome or matte black finish. Stock shafts are either N.S. PRO 950HT or the True Temper Dynamic Gold steel shafts. More customization is available by ordering at fourteengolf.com or from custom club makers.
The average market price for the RM-22s is $185. Fourteen Golf products are available at major golf retailers everywhere.
A premier designer and manufacturer of high-quality golf clubs, Fourteen Golf has been part of 70 professional victories since 2010.
The recently re-launched fourteengolf.com website makes it possible for golf consumers to order customized clubs online. Fourteen Golf designs and manufactures drivers, fairway woods, hybrids, irons, wedges and putters.
Fujikura Golf Shafts Win 3 Tour Events This Past Weekend
Vista, Calif. – June 13, 2016 – Fujikura Golf, recognized for designing and producing the world’s best performance golf shafts, proudly announces the company has been associated with another PGA Tour, Web.Com, and LPGA Tour win.
Fujikura shafts continue to dominate on the PGA Tour with back-to-back wins. The winner of the FedEx St. Jude Classic using a Fujikura PRO Tour Spec shaft in his Driver. This was his first victory after a stellar Rookie of the Year season. Each year he has traveled to Fujikura’s San Diego-based R&D studio to go through extensive testing on Fujikura’s proprietary enso® 3D camera system. Seeing how the shaft bends, deflects and twists prior to impact is a key factor in fitting any golfer with the best shaft for their swing type.
Fujikura also locked up wins at the Rust-Oleum Championship with the winner using a PRO Tour Spec 73 in his driver and at the KPMG Women’s PGA Championship with the winner using a PRO 73 in both her 3-Wood and Hybrid.
“The team at Fujikura wants to congratulate the winners of the FedEx St. Jude Classic, Rust-Oleum Championship, and the KPMG Women’s PGA Championship on an incredible weekend of golf! What an amazing performance by all 3 players and we’re ecstatic our PRO Series lineup of shafts were able to get the sweep this weekend,” commented Fujikura Golf Product and Technical Services Coordinator Marshall Thompson.
Matt Meeker
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