TaylorMade Golf Paves New Path in Putter Category with Acquisition of Logan Olson
CARLSBAD, CA – TaylorMade Golf announces the acquisition of Logan Olson to its portfolio of golf and experiential brands. Headquartered in Fortuna, California, Olson designs and manufactures bespoke and small batch putters. With the acquisition, TaylorMade Golf further expands its presence in the putter market.
TaylorMade views the 27-year-old Olson as a generational talent when it comes to putter craftsmanship. Olson is able to marry technical proficiency and attention to detail with the creative ability it takes to produce world-class putters.
Backed by TaylorMade’s operational and manufacturing capabilities, he will continue to be the Principal Designer of all Olson products.
In addition, Olson’s work on professional tours will expand with a Tour Matrix of blade and mid-mallet putter heads. This will enable TaylorMade’s Tour Representatives to fit the best players in the world and make the overall fitting and design process more efficient. Feedback received from Tour athletes such as Nelly Korda, Scottie Scheffler, Tommy Fleetwood and Collin Morikawa will continue to inspire future Craft Batch putter designs.
About Olson and the Acquisition
Olson joining the TaylorMade family marks just the latest chapter in what continues to be a long story of TaylorMade Golf breaking industry molds with technological advancements.
Upon discovering Logan Olson, TaylorMade’s Product Creation team was immediately drawn to his affinity for machining, humble demeanor and passionate work ethic.
In working with TaylorMade’s team of innovative putter minds, Olson will continue developing his acclaimed Craft Batch putters, custom designs and expand his presence on professional golf tours around the world.
Craft Batch No. 3
Olson’s Craft Batch No. 3 putters will be launched in the U.S. and Canada on Dec. 5 for $850 USD exclusively at LoganOlson.com.
Craft Batch No. 3 will feature a Flumber’s Neck, Olson’s take on a blend of plumber’s and flow neck designs commonly found in blade putters. A substantial amount of time went into the development of the Flumber’s neck, which takes the performance benefits of both plumber’s and flow neck hosel designs and combines them into a single package.
Visit TaylorMade Golf HERE
Bridgestone Golf Introduces Premium Forged Irons and Wedges
COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a lineup of classic forged irons and wedges. Each model is forged from ultra-premium materials in Japan and is aimed at players who appreciate the look, feel, and performance of traditional designs. To ensure the highest possible quality and consistency from iron to iron, Bridgestone Golf partnered with legendary Endo Manufacturing in Japan’s metalworking capital, where the most skilled and experienced clubmakers ply their trade.
Bridgestone’s family of irons is comprised of the 220 MB, the 221 CB, and the 222 CB+, all of which feature premium forged construction and precision milled grooves. The 220 MB, which is a traditional muscleback iron with an exceptionally precise Tour Groove Design for consistent spin rates, is aimed at professionals and competitive amateurs looking for the most exacting performance possible. Like the MB, the 221 CB also features a one-piece, premium forged construction but with the addition of a small cavity for a slightly higher MOI, a widened heel thickness for enhanced stability, and sharp leading and trailing edges for smoother turf interaction. The 221 CB also features a dual pocket cavity design in the 4- and 5-irons, creating a lower center of gravity for improved trajectory and a steeper angle of descent on approach shots. The 6-PW in the CB set feature varying CG locations for optimal spin rates due to a Gravity Control design that places more mass in critical locations in the clubhead.
The 222 CB+, the most forgiving of the three models, features a dual pocket cavity design throughout the set that lowers the CG for easier launch, added forgiveness, and higher trajectory shots. A slightly thicker area in the center of the clubhead helps dampen vibration for improved feel at impact, while a wider sole allows the clubhead to slide through the turf with less digging. Like the CB, the CB+ also features a Gravity Control design to promote optimal spin rates throughout the set for improved control and stopping power on the greens.
In addition to the irons, Bridgestone is offering new BRM2 wedges that are also forged from premium materials in Japan. Available in 52-, 56-, and 58-degree lofts, the new wedges feature an innovative milled groove design with an aggressive pattern inspired by Bridgestone Tire’s tread technology. The new BRM2 wedges also offer a choice of two sole designs, the M, which is aimed at players who play a wide variety of shots around the greens that require an open clubface, and the A, which has slightly more bounce and is best for players who play both square and open face shots.
The 220 MB and 221 CB are available in 4-PW ($1050) with Nippon PRO Modus3 Tour 120 steel shafts while the 222 CB+ is available in 5-PW ($900) with Nippon PRO 950 GH steel shafts. BRM2 ($150/each) wedges come standard with Nippon PRO Modus3 Tour 120 steel shafts in 52-, 56-, and 58-degree lofts in the M Grind and only 58-degree loft in the A Grind.
Bridgestone’s new 220, 221 CB, and 222 CB+ irons and BRM2 wedges will initially be available at Club Champion, ensuring that every player is fit properly before putting one of the new iron or wedge models in play.
Visit Bridgestone Golf HERE
Saucony and Greyson Launch Shadow 5000 Golf Shoe
Rockford, MI – Saucony is launching a limited-edition Shadow 5000 golf shoe in collaboration with Greyson. Saucony and Greyson joined forces to deliver a stylish and effective shoe that can take you on and off the course.
The shoe features a custom outsole designed to provide traction that ensures you stay grounded through every swing. The iconic Saucony model has been completely transformed into a golf course essential.
Features & Benefits:
- Dual Sockliner Options – Molded EVA insert contours around the foot providing greater support for on-course while the SRS Sockliner option provides a soft underfoot for off-course
- Wool Upper with houndstooth print
- Custom outsole designed for traction on the course
- Custom Graphic Sockliners
Retailing for $210, the unisex shoe launches Monday, December 9th on Saucony.com, Greysonclothiers.com and select golf pro shops.
Visit Saucony Golf Shoes HERE
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