Golf News – April 3, 2025

on April 3, 2025

Titleist and Arccos Partner to Help Golfers Worldwide Elevate Their Performance, Play Smarter, and Shoot Lower Scores

STAMFORD, CT – Arccos, the global leader in A.I.-powered golf performance tracking, and Titleist, the most trusted name in golf, are partnering to help millions of players make smarter decisions, improve faster and shoot lower scores. Through this global collaboration, the Titleist community of golfers, known as Team Titleist, can now access an exclusive mix of data-driven insights, special offers, and other benefits from Arccos, golf’s #1 game tracking platform.

Leveraging Arccos’ unrivaled data set that includes more than 1.2 billion shots tracked on the course, the partnership will initially focus on bringing new analytics, content and special offers to Team Titleist. Members of golf’s largest and most-engaged loyalty program can now elevate their game by visiting titleist.arccosgolf.com to claim their free Arccos Smart Sensors and a complimentary trial.

“Titleist is committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service,” said Mike Lowe, Vice President, Titleist Brand Management & Communications. “The partnership with Arccos expands our commitment to excellence by delivering A.I.-powered game tracking and data-driven strategy at the highest level. We’re excited to learn from Arccos’ data set and expertise to enable our consumer insights, product innovation, and fitting teams to enhance the relationship with our brand fans.”

The Official Game Tracker of the PGA TOUR, Arccos insights are trusted by hundreds of thousands of golfers who have played more than 22 million rounds with the system across 162 countries. These include multiple major champions, FedExCup winners and Ryder Cup players, such as acclaimed data advocates and Arccos Ambassadors Matthew Fitzpatrick and Edoardo Molinari.

“Our partnership with Titleist presents an incredible opportunity to bring A.I.-powered game tracking to millions of dedicated golfers worldwide,” said Tom Williams, Arccos Executive Vice President and Head of Partnerships. “Together, we’ll harness golf’s richest data set alongside the expertise of elite players and world-class engineers to deliver groundbreaking insights. This collaboration will empower Titleist players to understand their game like never before and discover new ways to unlock their peak performance.”

Arccos’ recent innovations include its Link Pro shot-tracking wearable, and the new A.I. Caddie that is launching soon. A.I. Caddie features golf’s most-advanced proprietary course strategy algorithms. Previously accessible to only the world’s best players, this tool was developed in partnership with Molinari – the European Ryder Cup Team Vice Captain and analytics advisor for 40 leading tour pros who are Arccos clients – to provide Arccos users with a precise, personalized, A.I.-driven strategy for every shot they take on any course in the world.

Arccos game tracking and the Arccos Link Pro are permitted for use under the Rules of Golf.

Visit Arccos/Titleist golf HERE

adidas Originals Returns to the Course

CARLSBAD, CA – Today adidas announces the return of the iconic Originals trefoil to golf. With streetwear becoming more entrenched in the sport’s landscape and the fashion community looking to the fairways and greens for design inspiration, adidas is launching Originals Golf – reimagining its heritage as an original style leader on and off the course.

Available beginning April 3, Originals Golf returns with a range of apparel, footwear and accessories for men and women that take inspiration from the designs that respect adidas’ history but are crafted for the course through a modern lens. Select pieces from the range will also be worn by adidas athlete Ludvig Aberg at the first major of the year.

The deliberate and elevated styling found within Originals Golf puts the focus on the details and represents an invitation to join the culture surrounding the game, because on the course, everyone is an original.

Apparel in the Originals Golf range is highlighted by intricately designed pieces that focus on the subtle details. With the initial drop surrounding the year’s first major, the color palette offers a mixture of blues, whites, greens and yellows.

The offering for men is highlighted by a knit polo that features a cotton-polyester sweater knit fabric with flatknit rib detailing along the hem and cuff of the short-sleeve silhouette, all within a tonal argyle pattern that’s jacquarded into the fabric.
The range will also feature a Solid Polo with 3-button placket and contrast color tipping in the collar; an Originals Archive Pocket Polo that’s mercerized to make the cotton fabric more lustrous and brighter in color; a pleated pant with sewn-on 3-Stripe detail and our Originals Archive Plaid Pant that features a center fold press inspired by the icons of the past.
Layering pieces including the Originals Argyle Quarter-Zip made with modal materials and a Trefoil zipper pull and an Originals Full-Zip Jacket that includes a packable hood and elastic cuffs. A blended cotton-cashmere knit sweater and 3-Stripes Quarter-Zip round on the styling for the men’s range.
For women, the Originals Golf range is highlighted by a Printed Trefoil Polo that features a 3-button placket with raglan sleeve and cool touch double knit material and a Solid Polo with color contrast tipping on the collar and cuff.
The women’s range will also feature the Originals Pleated Skort with contrast color tipping across the waist that includes side pockets and concealed zipper with hook and eye closure.
To round out the women’s styles, adidas introduces the Originals Cashmere Knit Sweater with subtle 3-Stripes detailing in the crew neck and a self-rib hem and cuff, and a sleeveless Originals Dress that features a ribbed V-neck with 3-Stripes elastic band detailing to match the pop-color pleat and two side-zip pockets.

In footwear, adidas is introducing new Originals Golf models:

The first being COURSECUP, which is inspired by the GOLD CUP golf shoe first launched by the brand in 1986. COURSECUP comes in a unisex size offering and features a genuine leather upper with wingtip detailing. The new footwear also packs-in performance with a GRIPMORE spikeless outsole aimed to provide versatile traction on the course, while a removable kiltie finishes the classic look. Drop-in EVA cushioning is inserted into the cupsole to help offer additional comfort.
The adidas team is also bringing Gazelle Golf to the course for the first time. Offered in both men’s and women’s silhouettes, Gazelle Golf includes enhanced cushioning and a durable adiwear spikeless outsole to help provide golfers with additional support and comfort on the course. Still with the iconic Gazelle profile, the footwear includes drop-in EVA cushioning and a waterproof suede upper for a premium finish.
The range also includes updates to both Stan Smith Golf and Samba Golf, each featuring a rich, genuine leather upper on their unmistakable designs. A special white, green and yellow colorway of the Superstar Golf is also available now.

To round out the offering, Originals Golf will also include premium accessories so that golfers can finish off the details with style. This includes hats, socks and belts, but special for the range will also include an Originals Golf Leather Glove, headcovers, premium golf towel, carry golf bags and premium Originals Golf Boston Bag.

The full range of apparel, footwear and accessories for Originals Golf will be available only on adidas.com, the adidas app, and at select retailers.

Visit adidas Originals HERE

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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