Johnnie-O Is Celebrating 20 Years With Limited-Edition Releases, Standout Collaborations, and New Category Launches
RALEIGH, N.C. (April 23, 2025) — Johnnie-O, the premium lifestyle brand known for blending East Coast classics with West Coast casual and a dose of Midwest grit, is marking its 20th anniversary with a celebratory campaign that honors its roots while looking ahead to what’s next.
The launch features a limited-time reissue of the Four-Button Original Polo — the style that started it all — reintroduced in its original 100% cotton composition to showcase the difference from the cotton-blend version featured in today’s lineup. First sold out of founder John O’Donnell’s car trunk, the Original became a trunk-show favorite, then a PGA Show staple, and ultimately the cornerstone of a brand that’s still gaining momentum. The re-release pays tribute to the early days of Johnnie-O, while the rest of the collection reflects how the brand and its assortment have evolved to meet the needs of today’s consumer.
Each Johnnie-O piece reflects the signature “Topspin” — thoughtful design details that elevate everyday style. From the patented Tweener Button®—placed between the second and third buttons for just the right amount of coverage—to innovative use of premium, performance-driven fabrics, these small touches set Johnnie-O styles apart. Designed for a life well-lived and built to last, each piece blends purposeful design with enduring style.
In addition to the anniversary collection, Johnnie-O is expanding its product offering in 2025 with new category introductions, including a debut eyewear collection and an elevated headwear assortment. Launching in May, the eyewear collection will feature six versatile and functional styles, designed for Johnnie-O fans looking to up their accessories game. The company also introduced five new hat silhouettes through a collaboration with Legacy/L2 Brands—including The Roaddog, a five-panel rope hat—now available in select pro shops, collegiate bookstores, retail locations, and on Johnnie-O.com.
“We didn’t set out to build a brand 20 years ago—we just wanted to make a great polo,” says John O’Donnell, founder of Johnnie-O. “What’s followed has been the ride of a lifetime. This collection celebrates where we started, the people who’ve been with us, and the little details that make Johnnie-O what it is today. We’re still having fun, still trying new things, and still all about creating styles you’ll want to wear everywhere.”
To thank its loyal community, Johnnie-O will host a one-day-only sitewide sale on April 27, offering 20% off in celebration of 20 years—a one-time toast to two decades of timeless style and loyal supporters.
Johnnie-O has also teamed up with SWAG Golf on a limited-edition headcover collaboration that blends the bold energy of both brands. This capsule release previews what’s to come: a broader SWAG x Johnnie-O collaboration dropping in August 2025, featuring additional styles and deeper inventory levels. The initial launch includes headcovers that pay homage to the Johnnie-O Four-Button Original polo, with blade and mallet covers designed to replicate the classic four-button look with JO’s iconic logo, and a driver cover inspired by the JO 20th printed performance polo, featuring subtle nods to Southern California.
Johnnie-O officially kicked off its 20th Anniversary celebration at the 2025 PGA Show, unveiling expanded collections and creative partnerships with top golf content creators like St. André Golf, Peter Finch, Danny Maude, and Blair Wheeler. These initiatives reflect Johnnie-O’s continued evolution—fueled by a community-first mindset, a dedication to detail, and a spirit that emphasizes both the hang and the hustle.
Visit Johnnie-O HERE
Club Champion Celebrates 15 Years of Custom Club Fitting Excellence
WILLOWBROOK, IL – Club Champion, the world’s top custom golf club fitter and builder, is proud to celebrate its 15th anniversary in April 2025! Since its inception in 2010, Club Champion has grown from a single fitting studio in the Chicago area to 146 locations worldwide, becoming the go-to destination for golfers seeking to improve their game through custom equipment.
Over the past 15 years, Club Champion has redefined the club fitting industry. By offering a brand-agnostic, data-driven fitting experience and access to more than 65 brands and 65,000 hittable head and shaft combinations, the company has fit golfers of all skill levels—from beginners to Tour pros. Their commitment to precision, performance, and personalized service has helped countless golfers find their perfect clubs and lower their scores.
Some Club Champion highlights include:
- Over 1,265,000 total fittings facilitated
- Over 6,325,000 clubs sold
- 513 employees worldwide
- Studios in 43 states and 5 countries
- Proprietary A.I. Fitter Co-Pilot system in every studio
- Named a ‘100 Best Clubfitter’ by Golf Digest 12 years running
“It’s been an incredible journey,” said Nick Sherburne, Founder of Club Champion. “We’ve gone from a small start-up with a big vision to an industry leader that’s changing the way golfers experience the game. Our 15th anniversary is a celebration of our passionate team, loyal customers, and the innovation that drives everything we do.”
Club Champion’s state-of-the-art fitting experience utilizes the latest in launch monitor technology, coupled with expert fitters who work one-on-one with golfers to create the perfect set of custom clubs. With exclusive access to top brands like Titleist, TaylorMade, Callaway, PXG, and more, Club Champion ensures golfers receive the most advanced and personalized equipment for their unique swing.
Club Champion remains focused on further expanding its presence and offering golfers an unparalleled experience in the world of custom club fitting.
Visit Club Champion HERE
Bridgestone Golf Supports Us Military With New E12 Straight Patriot Pack
COVINGTON, GA – Bridgestone Golf, the #1 ball-fitter in golf, today introduced a new limited-edition e12 STRAIGHT Patriot Pack in support of Tee It Up for the Troops. Including 15 e12 STRAIGHT golf balls, each featuring an American flag graphic, the Patriot Pack comes in a red, white and blue American flag box that any patriot will appreciate. A portion of all proceeds from this limited offering benefits Tee it Up for the Troops.
Tee It Up for the Troops is a national non-profit organization that has donated over $17,000,000 to support programs that deliver critically needed services to help military veterans heal and transition from the battlefront to the home front. With nearly 800 charity golf events held in over 40 states, Tee It Up for the Troops, “steps up to the tee,” to honor, remember, respect, and support all those who served in the armed forces for our great nation.
“Bridgestone Golf and Tee it Up for the Troops have worked together with great success for many years,” said Dan Murphy, president and CEO of Bridgestone Golf. “We both started in 2005 and have experienced significant growth over the last 21 years, and it’s a privilege to continue to honor Tee It Up for the Troops with the new e12 STRAIGHT Patriot Pack initiative.”
The e12 STRAIGHT, which is designed for players that need reduced sidespin for less hooks and slices, features a soft, low compression core, sidespin reducing mantle, and Contact Force dimples. The e12 STRAIGHT is a result of Bridgestone’s research that indicates approximately 85% of golfers would benefit significantly from playing a ball that was optimized for their typical launch conditions.
“Tee It Up for the Troops is deeply thankful to Bridgestone Golf for their many years of supporting our organization and our nation’s military heroes,” said Tim Wegscheid, President and Executive Director of Tee It Up for the Troops. “Bridgestone has not only enhanced our nationwide network of charity events with donations of quality golf balls for all participants, but now they are stepping up to the tee even more with the Patriot Pack. We salute Bridgestone Golf for helping us to make a positive difference for our country’s veterans.”
Bridgestone’s e12 STRAIGHT Patriot Pack is available at select retail locations today and features a price of $34.99 per 15-ball pack.
Visit Bridgestone Goilf HERE
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