Golf News – April 18, 2025

At the heart of the campaign is the moving “This Is Our Game” commercial, now airing across digital channels and with media partners around the globe. The inspirational marketing campaign tells the story of every golfer’s desire to play and score better, told through the eyes of Shot Scope’s community of golfers who hail from a diverse cross-section of backgrounds and playing abilities. The players’ stories echo relatable aspirations and connections to golf that reveal, to everyone who plays, “it’s more than a game – it’s an obsession and a never-ending pursuit to improve.”

The campaign also includes a series of documentaries that showcase the individual journeys of each golfer, their quest to play better golf, and enjoy the game more by following Shot Scope’s “Know Your Game” mantra.

Launching early April, “My Game. My Story.” features brand ambassador and 2002 PGA Championship winner Rich Beem. Beem explains how he had a caddie for distances when he was a professional golfer, but today he uses Shot Scope to understand his game. Also featured are Texas-based amateur golfer Iris Wong, who has gone from beginner to club champion in just four years using the technology, and popular golf content creator Gabriela DeGasperis, also known as Gabby Golf Girl – uses the company’s rangefinders, GPS watches and performance tracking data for insights into her game.

Also appearing in Shot Scope’s newest campaign are cousins and avid golfers Mike and Frank Fasano, father son duo Andy and Riley Banks, and former Australian Tour player Wayne “Radar” Riley, all crediting Shot Scope to helping them achieve success on the golf course.

Hunter and the Shot Scope team – including former Walker Cup player Gavin Dear and elite amateur Jennifer Saxton (who has lowered her handicap from scratch to +5 using Shot Scope data to guide her practice plan) – are themselves dedicated golfers who are just as improvement minded as their consumers. On average, golfers who capture their data in the subscription-free Shot Scope app improve by an average of four strokes per round.

Shot Scope boasts an ecosystem of game improvement and distance measuring products, priding themselves for having a product for every golfer. To date, more than 400 million golf shots have been tracked by more than 220,000 Shot Scope users worldwide. The data aggregated by individual users as well as by Shot Scope is a stunningly enlightening compendium of specifically how golfers lose shots to par and how they can use this information to systematically improve their scores. The 10-year-old Scotland-based tech company, a stalwart in the United Kingdom in rangefinder and GPS watch sales, has developed a loyal user base and has eyes on an increased market share in North America.

The campaign continues Shot Scope’s rapid push for global expansion along with a fresh brand vision for 2025 and beyond.

Visit Shot Scope HERE

VESSEL Celebrates 13 Years with Its Biggest Sale Ever

CARLSBAD, CA – In celebration of 13 incredible years, VESSEL is launching its biggest sale ever: a special Anniversary Event running April 16–20 at vesselgolf.com. For a limited time, shoppers can enjoy up to $100 off select items—no code needed.

“For over a decade, you’ve been part of our journey. You’ve carried our bags, shared in our vision, and helped shape the brand we are today. As we approach our 13th anniversary, we’re filled with gratitude. You’ve made us the number one golf bag in the world, and that’s something we’ll never take for granted.
With rising costs and a changing global landscape, we’ve made a decision we’ve never made before. But before any changes take effect, we’re opening the vault.

This isn’t just a sale. It’s our way of saying thank you—for your loyalty, your passion, and for turning what’s often seen as an unlucky number into our most meaningful milestone yet.

The Anniversary Sale
You’ve always supported us. Now, we want to return the favor. Happy Anniversary.”

The sale features a curated selection from VESSEL’s most loved collections, including:

How to Shop:
No code required—discounts will be automatically applied at checkout during the promotional window. Inventory is limited, and popular styles are expected to go quickly.

BIG MAX Pushes the Limits With the BLADE IP 2

TACOMA, WA – The push cart market just got a new leader with the arrival of the BLADE IP 2 from BIG MAX. The latest evolution of the brand’s award-winning push cart line blends spacious storage with its incredible Flat-Fold technology, delivering an on and off-course experience that is second to none.

The BLADE IP 2 maintains its predecessor’s ultra-slim profile with a folded depth that is less than a can of soda! While maintaining its unrivalled storage size off the course, the on-course storage options have been radically enhanced. A fully optimized XL organizer panel offers space for all on-course essentials such as balls, tees, phone, rangefinder and umbrella holder, ensuring that the BLADE IP 2 offers the ultimate in practical convenience at home, in transit and on the course.

Combining a powder coated aerospace grade aluminum frame for a sleek modern aesthetic and lightweight durability, with PU wheels that deliver a smooth, quiet ride, The BLADE IP 2 glides along the fairway. The ergonomic, height-adjustable handle ensures comfort for golfers of all sizes, while the double foot brake provides stability on even the hilliest terrain. But the real innovation remains the folding mechanism. The front wheel folds away, and with a simple lift the back wheels automatically flip under the cart. The result is the ultimate, ultra-slim push cart that can be easily stored, in the smallest spaces, in seconds.

Packed with practical features and equipped with two Quick Lok and two Quick Fix bases for accessories such as umbrella holder or sand bottle holder, the BLADE IP 2 takes care of every small detail. And with a manufacturer’s warranty that is extended to 5 years when registered online, golfers can have confidence that this fantastic piece of premium engineering will keep on rolling for many years to come.

Available in White, Phantom Black/Lime, Phantom Black/Red, Gray/Charcoal and Phantom Black there is a colorway to suit every style, and at an MSRRP of $399, the BLADE IP 2 is a must-have for those seeking cutting-edge design and unrivalled performance.