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Golf News – September 8, 2016

447829The Standard for Complete Performance: Titleist Introduces New 917 Drivers

Tour-Proven 917D2 and 917D3 Models Deliver Maximum Distance and Forgiveness with Precise Adjustability and Tour-Validated Looks, Sound and Feel

FAIRHAVEN, Mass. (Sept. 8, 2016) – New Titleist 917 drivers set the standard for complete performance off the tee, providing maximum distance and forgiveness with precise adjustability to benefit dedicated golfers at every level of the game.

Titleist 917D2 and 917D3 models, engineered with proprietary Active Recoil Channel 2.0 and SureFit CG technology, are the result of an uncompromising “complete performance” design strategy employed by Titleist Golf Club R&D to develop the industry’s most comprehensive and efficient driver designs – ones that have earned immediate acceptance and validation by many of the world’s best players, including Adam Scott, Bill Haas and Jimmy Walker, who trusted a 917D2 8.5º model to his first major title at the PGA Championship.

“When we talk to golfers about driver performance, distance and forgiveness are always paramount. But they aren’t the only attributes that players look for in a driver. They also want a repeatable trajectory, a shot shape they can count on for better accuracy. And they need it to look, sound and feel great,” saidDan Stone, Vice President, Titleist Golf Club R&D. “The meticulous nature of our R&D process guarantees that any new innovation ultimately complements the overall package, and we’re confident that 917 delivers on golfers’ each and every requirement. There may be other adjustable drivers in the market, but none are able to maximize the total driving performance for golfers of all abilities like 917.”

Available Oct. 21 in golf shops worldwide, Titleist 917 drivers deliver increased ball speed for more distance with superior forgiveness, industry-leading adjustability with optimized trajectory control, and tour-inspired sound and feel.

447852Titleist Introduces New 917 Fairways for Complete Performance from Tee and Turf

Tour-Proven 917F2 and 917F3 Models Deliver More Distance and Forgiveness with Precise Adjustability and Tour-Inspired Looks, Sound, Feel

FAIRHAVEN, Mass. (Sept. 8, 2016) – Setting the standard for complete performance from both the tee and turf, new Titleist 917 fairways provide more distance and forgiveness with the most precise adjustability available to dedicated golfers of all skill levels.

Titleist 917F2 and 917F3 models, like their 917 driver counterparts, are designed using new patentedActive Recoil Channel 2.0 and SureFit CG technology to produce an uncompromising combination of distance, forgiveness and trajectory control with tour-preferred looks, sound and feel.

“The most important attribute in designing a Titleist golf club is absolute performance, it’s at the core of what we do,” said Dan Stone, Vice President, Titleist Golf Club R&D. “We put performance at the top of the pyramid and are constantly driven by the expectation that every new product we launch to the market will be the best we’ve ever made. That’s a tough challenge that can only be conquered by innovations and unique ways of doings things, by taking the time to iterate and test over a longer period of time. But it’s because of that commitment that we are able to develop products like 917 and confidently say that they are the longest, most forgiving, best performing and easiest-to-hit Titleist metalwoods ever.”

Available Oct. 21 in golf shops worldwide, Titleist 917 fairways deliver increased ball speed for more distance with superior forgiveness, industry-leading adjustability with optimized trajectory control, and tour-inspired sound and feel.


Frogger Golf Unveils New Look Website ( As Launching Pad For Reinvigoration Of Leading Golf Accessories Brand

Bend, Ore., September 7, 2016… As part of the brand’s reinvigoration, Frogger Golf, the leader in innovative, high performance, functional and fun golf accessories, today debuted its new look website at With seamless navigation and a breadth of interactive features, the e-commerce website offers golfers and online shoppers an informative product experience, as well as a simple buying option. Frogger products are also available at leading golf retail locations nationwide.

The responsive design offers enhanced functionality with easy access to Frogger Golf’s portfolio of products. Consumers now have detailed product features & benefits at their fingertips, along with a series of informative videos to help educate golfers, while highlighting the performance and functionality of the brand’s innovative accessories line-up.

The new look serves as a launching pad for the Company’s brand reinvigoration, which includes a series of innovative, first-of-its-kind product introductions that will help redefine the golf accessories category, as Frogger Golf builds momentum for 2017 and its 10th Anniversary.

The centerpiece of Frogger Golf’s next generation of products is Catch Latch, an innovative magnetic fastening technology. This one-of-a-kind system, designed for golf cart, golf bag or a golfer’s belt, quickly and securely attaches and detaches practically any golf accessory including Frogger’s category leading BrushPro club brushes and Amphibian towels.

“For nearly a decade, Frogger Golf has been at the forefront of golf accessory innovations, including the popular Amphibian golf towel and the Original BrushPro golf brush,” said Jeremiah Bohannon, CEO, Frogger Golf. “Catch Latch is a technology that will change the accessories market and provide golfers a secure, convenient and easy way to organize many of their golf tools and devices on the course and practice tee.”

Catch Latch will be featured in several new Frogger Golf products that debut in the fall of 2016 and the first quarter of 2017. It is arguably the most innovative, functional and friendly attachment system ever created, and golfers will have the ability to take what they need, wherever they need it on the golf course. For more information on Frogger Golf and the Company’s line-up of accessories, please visit

Matt Meeker
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