NEW D.N.A. SHOES FROM FOOTJOY FEATURE PERFORMANCE UPGRADES AND FULL CUSTOMIZATION
MyJoys Program Offers More than 14 Million Ways of Customizing the #1 Shoe in Golf
FootJoy, the #1 Shoe in Golf, introduces the new D.N.A. (DryJoys Next Advancement) golf shoe now with full customization through the MyJoys® program.
Offering lightweight support, a secure fit and comfortable performance in every step, D.N.A. has been widely adopted at every level of play, including on the professional Tours around the world. In just three months after the initial launch in February, 2014 D.N.A. was the best selling shoe in golf.
The latest D.N.A. golf shoes feature a new TourLock Cleat System for enhanced performance and traction in all conditions. While maintaining its low profile appearance, the new cleat system significantly enhances retention. Inside D.N.A., an improved SnugFit Tongue conforms to the top of the foot and locks it in place.
“We were faced with the challenge of how to make our most feature-laden golf shoe even better and I believe we’ve accomplished that,” said VP or Product Design and Development WW, Doug Robinson, “With influence from our leading Tour players we have upgraded the overall performance of the shoe while giving golfers the ability to add their own personal touch through the myriad of custom options in MyJoys.”
MyJoys currently offers more than 14 million ways of customizing the #1 Shoe in Golf, including exotic print leathers, personalization, country flags and novelty, MLB and Collegiate logos.
“D.N.A. loyalists have been clamoring for a customizable version of the shoe since its initial launch nearly two years ago, so we’re excited to offer it as a part of our MyJoys Program,” said MyJoys Marketing Manager, Rita Lepage.
The D.N.A. MyJoys golf shoes will also feature three areas of customizable color and the largest size chart in golf with sizes ranging from 6 Narrow to 16 Wide and 7XW-12, 13XW. Additionally 12 new microfiber leathers will be added to the MyJoys Program for use on the new D.N.A.: White Silver Sphinx, Black Silver Sphinx, Silver Fluid, White Patent, Blue Metal, Black Metal, Off White, Royal Blue, Platinum, Black, Red.
Key Features and Benefits
- New clean toe profile preferred by the world’s best players.
- New TourLock™ Cleat System
The TourLock cleat system provides low profile, green friendly performance and enhanced retention in all playing conditions.
- The 3D FoamCollar™ for COMFORT
The 3D FoamCollar molds to your ankle for ideal comfort, fit and support. Locking your ankle in place minimizing any movement of the foot – a situation that can lead to discomfort and power-reduction during the swing.
- Re-Engineered SnugFit Tongue for FIT
The SnugFit tongue was re-engineered for additional durability. Utilizing thin, soft, and breathable materials – including MicroVent™ technology- in order to properly conform to the top of your foot providing superb fit and an incredibly comfortable in-shoe environment.
- NitroThin™ 2.0 TPU Outsole for STABILITY
The all-new NitroThin 2.0 TPU outsole has been in development for several years, undergoing numerous rounds of testing and technical modifications. The result is a super thin-yet-strong chassis that frames the soft, FTF internal midsole, delivering the perfect combination of rigidity and flexibility for maximum on-course performance.
- Xtra-Thick FTF™ FitBed® for Cushioning
In order to achieve the sleek, low-profile look of D.N.A. , the midsole was moved inside the shoe. FTF™ (Fine-Tuned Foam), a new proprietary cushioning material, is used throughout the interior midsole also known as the FitBed. In order to achieve in-shoe stability as well as premium cushioning, two densities of FTF were utilized – a firmer density for stability around the perimeter of the FitBed and a softer density in the heel and forefoot providing industry-leading in-shoe comfort.
Stock MSRP: $220/$240 BOA
MyJoys MSRP: $260/$282 BOA
Stock AVAILABILITY: October 28, 2015
MyJoys order AVAILABILITY: October 1, 2015
Layer On Textures For High Performance And High Style With Chase54
CHASE54 is pushing the limits with what’s possible in fabric development by bringing extraordinary textures to its golf apparel, all without compromising performance. The Fall 2015 Collection features more than four pieces for men and three pieces for women with creative texturing. The brand can do this with its manufacturing experience of 35 years and highly skilled scientists creating fabrics in the lab daily. The company has produced more than 400 million pieces.
“With textures being so popular at New York Fashion Week and now in Madrid, it’s been a home run for this new fall collection,” says Lulu Faddis, Creative Director and Chief Designer for CHASE54. “It’s the ultimate coalescence of the sport and fashion, which is something we pride ourselves on and I mention a lot – the fusion of fashion and function,” she says. “What we are so proud of at CHASE54 is we can achieve these ultra-unique touches and yet maintain the integrity of our high-tech performance,” she adds. “And…we can do it at a greater value for the consumer.”
VOYAGE POLO FOR MEN MSRP: $49.95
South Africa Grouping
This incredibly comfortable shirt takes the popular chevron pattern and translates it to signature DryFuze® fabric with an embossing process. It has a soft hand; moisture-wicking properties and the seams are reinforced with a meticulous topstitching. The three-button placket features C54’s pewter logo buttons and the shirt offers a “true fit” for the modern man. More unique details include the new CHASE54 logo on the inside neck label and a lightweight pewter CHASE54 logo plate on the sleeve.
DOMINIQUE PULLOVER FOR WOMEN MSRP: $84.95
This fall staple is a must-have that she can play in, whether on course, hanging out or even going out. With CHASE54’s DryFuze® technology, the head-turning color-blocked pullover brings a warm layer, yet is super soft and moisture wicking. The quarter-zip placket is just the right size for a woman to pull the garment over her head comfortably. Thumbholes keep the wrists warm on crisp fall days and hold down the sleeves for activities. The reverse stitch and true fit flatter a woman’s figure, while a signature lightweight pewter plate is a high-end touch to remind people the garment meets CHASE54 standards.
Callaway’s Power Pack Bundles 300 Laser Rangefinder With Valuable Extras
3 pack Chrome soft balls, Callaway divot tool/ball marker, batteries and carrying case
Callaway’s 300 Laser Rangefinder Power Pack comes with the company’s latest 300 Laser Rangefinder that was introduced to consumers at the 2015 PGA Merchandise Show. The 300 features a built-in P.A.T. (Pin Acquisition Technology) mode, which allows golfers to accurately grab the flag from up to 300 yards away while it simultaneously eliminating background objects.
Bundled with Callaway’s 300 Laser Rangefinder is a 3-pack of Callaway’s Chrome Soft Balls, Callaway divot tool with magnetic ball marker, two 3 volt batteries, a carrying case with carabineer clip and a lens cleaning cloth (valued at over $30).
“The response to the Power Pack from buyers has been tremendous,” said David Witkoski, Vice President Marketing and Product Development for IZZO Golf, an official licensee for Callaway. “With all the great extras we’ve bundled in with our latest laser technology, we are confident that consumers will be equally excited.”
Golfers can take dead aim with the superior accuracy of Callaway’s 300 Laser Rangefinder. Scan the landscape to acquire distances to multiple targets, like greenside bunkers and water hazards.
Callaway’s 300 Laser Rangefinder is sleek, compact and easy to handle.
• Range: 5-1,000 Yards (5-300 yards to flag)
• P.A.T. – lock on to pin up to 300 yards away
• Superior Accuracy (+/- 1 yard)
• 6x Magnification capability
• Measures in yards or meters
• Water/Fog proof
• LCD display
• 4.25 inches by 1.75 inches by 1.5 inches
The Callaway Power Pack will sell for $279.99.
For more information on the 300 Laser Rangefinder Power Pack and other great Callaway distance measuring devices, visit callawaydmd.com.