Golf News – October 30, 2018

Jordan Spieth joins Club Champion as Brand Ambassador

Shares Importance of Custom Fitting for Golfers of All Levels

Club Champion, the nation’s leading custom club fitting and building company, announces a multi-year agreement with three-time Major Champion Jordan Spieth. Through the partnership, Spieth will educate golfers on the benefits of playing with properly fit equipment and the value of custom club fitting for players of all skill levels. While golfers could benefit from many avenues of fitting, Spieth aligned himself with Club Champion because of their ability to fit and build equipment to professional level standards.

Spieth, who will be Club Champion’s primary brand ambassador, commented, “I’m fortunate to have the Titleist Tour Van out on the road, so I know how important it is to have properly fitted equipment. I’m excited to partner with Club Champion because they really do provide a true tour-level experience that I am confident will help golfers improve their game and ultimately have more fun on the course.”

Club Champion is the nation’s finest club fitter, builder, and retailer of the best brands in golf, offering nearly every brand of equipment on the market. Currently, they have thirty-nine fitting studios across the United States, with twenty-three additional locations opening by early spring 2019. Company co-founder and Chairman Keith Bank stated, “We are in hyper-growth mode, and Jordan is the perfect spokesperson for our team. We could not be more excited about adding someone of Jordan’s stature, class, and credibility to strengthen our leading position in the industry. He is a true professional in every sense of the word.”

According to Joe Lee, Club Champion’s co-founder and CEO, “Jordan is a true student of the game. He knows how vitally important it is for golfers of all levels to be properly fit to play better golf, shoot lower scores and enjoy the game more. Tens of thousands of our satisfied customers will attest to our ability to fulfill this mission and we are delighted to welcome Jordan into the Club Champion family.”

Learn more at Club Champion.

BOYNE GOLF – Heather Course Named 2018 Michigan Golf Course of the Year

Harbor Springs, MI – Boyne Resorts’ very first golf course, The Heather, has been named the 2018 Golf Course of the Year by the Michigan Golf Course Association (MGCA).

Designed by Robert Trent Jones, Sr. and opened in 1966, The Heather was the landmark golf course for Boyne Golf, and is considered the landmark course for the resort golf industry in Northern Michigan as well.

“The Heather’s challenge is absolutely timeless,” Kate Moore of the MGCA said in making the announcement. “It is widely considered to be one of the finest championship courses in the nation.”

The MGCA Course of the Year Award honors a member course that meets four criteria: exceptional quality of the course; exceptional quality of ownership and management; outstanding contribution to its community; and significant contribution to the game.

The Heather spans 7,148 yards of rolling fairways, natural wetlands, tour white sand bunkers and blueberry bogs. A championship caliber player finds a sound test. The Michigan Amateur Championship has been contested on The Heather four times, including the 100th Michigan Amateur in 2011. Proving its broad appeal, the course is also consistently recognized as one of the friendliest for women and senior golfers. It’s many awards and rankings include being listed among “The Top 100 Courses You Can Play” by Golf Magazine, and “50 Best Courses for Women” by Golf for Women magazine.

The Heather is located at Boyne Highlands Resort in Harbor Springs. Boyne Resorts was founded in Michigan by Everett Kircher and has become a national resort company that employs over 7,000 full-time and seasonal staff nationwide at its 13 resort properties, which includes 10 ski resorts. In Michigan it has three resorts, Boyne Highlands, Boyne Mountain and Bay Harbor, that feature 10 golf courses in addition to their highly regarded ski offerings.

Learn more at Boyne Golf.

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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