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Metal Injection Molding (MIM) Technology Affords Highly-Intricate Shape and Design Consistency Never Before Seen in Club Manufacturing

Carlsbad, Calif. (October 20, 2020) – COBRA® Golf, a leader in golf club innovation, unveiled today the new KING TOUR Irons, which expand its KING family of players’ irons.  A tour cavity back shape is manufactured using Metal Injection Molding (MIM) technology to deliver the most precise shaping with incredibly soft feel that better players desire.  Building off the popularity of its KING MIM Wedges, COBRA is applying MIM Technology to a full set of irons for the first time and reinventing the way premium irons are designed and manufactured.

MIM manufacturing produces a more precise finished product utilizing fewer steps and minimal hands-on post-process polishing, unlike traditional forging and casting processes.  Each iron head is created using a mixture of 304 stainless steel metal powder, which is then heated and injected into a mold.  During the sintering process, the metal is heated to a higher temperature than forgings (1340°C vs. 1200°C), resulting in a tighter-aligned grain structure that delivers the highest level of precision and soft feel, rivaling that of carbon steel forgings. The final step is hand-polishing to deliver the perfect satin finish. While many forgings require moderate polishing to remove excess materials, MIM technology requires only subtle polishing to ensure the shape is consistent from set to set.

We’ve used our MIM process over the past two years to deliver softer and more precisely-shaped designs in our wedges,” said Tom Olsavsky, Vice President of R&D for COBRA Golf. “Now, in response to demand from better players and our Tour staffers, seeking the same benefits in a full set of irons, our R&D team delivered the KING TOUR Irons.  These irons are softer than any forged offerings on the market, and like their wedge counterparts, offer better consistency in shaping for more precision shot-making on the course. While soft feel and consistency are important in the short-game, optimizing these attributes throughout an entire iron set will give golfers better performance across a wider range of shot selections.”

In addition to the MIM process, the new KING TOUR Irons incorporate the following technologies that drive precision, forgiveness, and excellent feel in a players cavity back iron:

  • Tungsten Weighting – A tungsten weight in the toe better positions the center of gravity behind the hitting zone to deliver the purest, most precise shots with added stability that keeps the ball on target.
  • TPU Insert – A thermoplastic polyurethane insert is positioned behind the hitting zone to damp vibrations for a soft and buttery feel at impact.
  • COBRA CONNECT Technology– The COBRA CONNECT, Powered by Arccos™ system utilizes Smart grips on each iron that sync with the Arccos Caddie app to give users the ability to track their shot data so they can improve faster.  The purchase of each set of KING TOUR Irons includes a 90-day free trial of the Arccos Caddie app.

The KING TOUR Irons with MIM Technology are available in a 4-PW set make-up in right hand only.  A 3-iron and Gap Wedge complement are available via custom order.  Each KING TOUR Iron is equipped with a steel KBS $-Taper 120 shaft in the golfer’s choice of stiff or regular flex.  In addition, each iron comes with a Cobra Lamkin Crossline Connect grip in Black.  A wide selection of shaft and grip upgrades are also made available through custom order.  The stock steel set retails for $1,299 and will be available beginning October 30, 2020 on and through COBRA’s entire network of off-course retailers/custom clubfitters.

Vist Cobra Golf HERE


The elements should never be what gets in the way of making birdies, hitting long drives, or knocking shots close to the pin. To get players ready for the weather conditions that define what it means to play winter golf, we’re introducing a new line – COLD.RDY – specifically built with the latest in material innovations to provide golfers with the warmth they need to stay loose throughout the round and focus on what matters most.

At its core, our new outerwear line focuses on giving golfers highly technical layering pieces that offer lightweight warmth, but even more importantly, freedom from the cold. As golfers brace for those chilly days on the course, the COLD.RDY fabrics will be working harder than golfers might have to when facing a fried-egg lie in the bunker. The materials are deliberately designed to retain warmth, but keep air moving throughout the body. They also provide a protective layer to help players stay warm in the wind and a water-repellant finish to help keep players dry should it start to drizzle. All pieces also have an ultra-comfortable feel, giving golfers an excuse to wear them even after that last put drops.

Key features of COLD.RDY include:

  • Smart layering system:
    • Targeted insulation locks in heat in cold conditions
  • Innovative yarns:
    • Absorb and evaporate sweat in an instant while also being water-repellent
  • Breathable fabric:
    • Traps air between layers while allowing sweat to pass through to minimize heat during intense activity

“How a player feels over a shot – that confidence and focus – shouldn’t change if it’s a hot summer day or there’s a sudden wind chill,” said Shaun Madigan, global director of apparel, adidas Golf. “Knowing golfers rely on layers this time of year to keep their seasons going, we wanted to give them the maximum amount of warmth possible without adding weight so that they could get the most out of every swing. COLD.RDY is our best technology and material innovation that accomplishes this to date.”

While the collection is anchored by jackets and vests for both men and women, the COLD.RDY line also provides players with some versatility through unique styles. For men, this includes a COLD.RDY Hoodie that features a jersey-lined hood with a drawcord along with a slight droptail hem for a modern finish. For women, this includes a COLD.RDY long-sleeve crewneck that offers her a sleek and athletic silhouette, along with a COLD.RDY legging made with body-contoured seams, a stay-put bonded waist and will give her an individualized fit to feel confident and warm on the course. All COLD.RDY products come with UV 50+ sun protection for those fall and winter days when the sun is out, but the warmth didn’t come with it.

Visit adidas Golf HERE

Kentwool Introduces Limited-Edition Fall/Winter Collection of Merino Wool Socks

New Colorways offer Superior Comfort and Ultimate Performance Features

GREENVILLE, S.C. — There’s no better time of the year to warm up and protect your feet with the most comfortable wool socks in the world than when the leaves start changing, fires start crackling and the holidays are upon us. Fortunately, Kentwool’s new limited-edition Fall/Winter colorways, available for both men and women, fit the bill perfectly and are the ultimate in not only comfort and style, but also performance.

Showcasing eight new and exciting color combos, the latest offerings from Kentwool are available in classic ankle style (artifact, brick, teal, evergreen, emerald, azalea, eggplant, amethyst) and in low cut (brick, azalea, eggplant, emerald). All of the Fall/Winter offerings crank up an active person’s style on the golf course, hiking trail, or at the backyard BBQ, and also deliver a proven Kentwool hallmark: protecting users’ feet from blisters, cold, and even muscle fatigue.

The secret is the magnificent quality of Kentwool’s material as well as the company’s patented design, featuring the brand’s signature cushioned footbed. Like all Kentwool products these new limited-edition socks are made in the USA from the highest quality superfine Merino Wool, which is not only softer and more comfortable than most cotton or synthetic materials but is naturally absorbent, odor resistant, and breathable. This combination creates an extremely long lasting, luxurious-feeling sock that’s the perfect holiday gift. And for anyone who knows the blank stare from dad (or brother or boyfriend) when asking, “What do you want for the holidays,” the new color options are sure to do the trick.

Lauren Luneckas, President, Kentwool Performance Apparel, comments, “Merino wool is nature’s perfect performance material and the ideal companion to Kentwool’s comfort focused sock design – it keeps you warm as the weather cools down and breathes exceptionally well, wicking moisture to keep you comfortable.” She adds, “Our new limited-edition Fall/Winter collection is just that – limited. Get them while available because the new colors won’t be around for long.”

Visit Kentwool HERE

Matt Meeker
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