Golf News – October 11, 2016

2156451Cobra Golf Unveils Game-Changing King F7 Irons For 2017

Four new King iron models ensure an innovative solution for the entire universe of golf skill levels and swing types

Carlsbad, Calif. (Oct. 11, 2016) Cobra Golf, a leader in golf club innovation and technology, today introduced its most groundbreaking and versatile iron family yet, further expanding the offering of clubs under the revered KING name. The new KING F7 set of irons, along with COBRA’s first-ever F7 ONE LENGTH set provides golfers with optimized performance, distance, forgiveness and control of every shot.

“The 2017 iron offering is COBRA’s most innovative and exciting yet,” said Tom Olsavsky, Head of R&D for COBRA Golf. “Not only have we improved our progressive sets this year, but we are introducing our first-ever ONE LENGTH option that will help to bring more consistency and simplicity to the game of golf for all players. In 2017 we will truly have an innovative, high-quality iron solution for every type of player.”

The 2017 KING irons offering is headlined by the KING F7, which builds upon the popular KING F6 model that introduced the ultimate progressive set to the market. The KING F7 irons incorporate COBRA’s patented TECFLOTM technology to deliver a set that utilizes advanced cavity construction to optimize the performance characteristics of each iron. A new PWRSHELLTM face introduces a thinner face and sole structure that increases the Sweet Zone and delivers distance, precision and forgiveness. TECHFLO along with a new Thin, Optimized and Personalized (T.O.P) polymer medallion badge that is lighter than steel, allows the CG to be moved lower to create even more distance and forgiveness. Additionally, CNC milling improves groove structures in these irons to deliver maximum spin and trajectory control throughout the set. Using our proven Progressive Spin Technology we’ve combined progressive grooves and CNC milling to deliver maximum spin for each iron type.

A full hollow design with PWRSHELL face insert in the long irons (3-5) delivers low CG with an extremely responsive face for easier to hit, high-flying long irons. In the mid irons (6-7), a half hollow design combined with PWRSHELL technology delivers optimal CG for more precise, easy-to-hit clubs, meaning more greens-in-regulation. The scoring irons (8-PW) utilize a traditional cavity back design with wedge spaced grooves for added spin and more control to attack the pins. Finishing out the KING F7 set is a specialty wedge design that provides added versatility and enhanced shot control greenside in the sand and gap wedges.

Available in both right-hand and left-hand, The KING F7 (MAP: $699 – 7-piece steel set (5-GW) (graphite available for $799 through custom only); $799 combo set steel – 4-5h + 6-GW; $899 – combo set graphite – 6-GW+ 4-5h;) irons are offered stock with Lamkin REL-Black grips and in either a Fujikura Pro 63i (graphite – stiff, regular, lite) or True Temper King F7 (steel – stiff and regular) shaft option.

The F7 Irons for women ($899 – 7-GW + 4-5h, 5-6h) feature the same innovative technology in the men’s irons, including TECFLOTM construction, PWRSHELL face, Progressive Spin Technology and premium chrome plating for a nice finish and durability. The ladies stock combo set comes available with two hybrids and five irons. They feature COBRA Lamkin REL silver/pink or black/blue grips and graphite Fujikura Pro 55i.

The men’s KING F7 ONE LENGTHTM irons make their debut as COBRA’s first ever single-length iron set. Inspired by the brand’s relationship with rising PGA TOUR star, Bryson DeChambeau, KING F7 ONE utilizes a similar TECFLOTM construction as the KING F7 along with PWRSHELLTM Faces and T.O.P. Technology. However, the KING F7 ONE features constant length irons that have been re-engineered for 7-iron length and weighting throughout the set, and are designed with optimized geometry to produce consistent trajectory and distance gapping from long irons to wedges. In fact, COBRA’s research shows that across the board players testing KING F7 ONE irons improved in accuracy, with tighter distance and dispersion variation from shot-to-shot, leading to increased confidence and better iron play. In addition, the clubs one-length design simplifies the set-up for one swing through the set leading to more centered club face impacts. Beyond long irons and approach shots, COBRA testing demonstrated improved short-game performance with the single-length set, due to the simplicity of set-up and execution.

“I approach the game of golf a lot differently than most, primarily from a scientific standpoint,” said DeChambeau. “I have a more technical, unique swing than many other players, but there is a misconception that single-length irons are only for a single-plane swing like mine. That is simply not true. Regardless of how you swing and what your skill level is, you can benefit from the simplicity of a constant length set of irons. I am proud to be at the forefront of this with COBRA as preliminary research has shown that single-length sets can make the game easier and more enjoyable for players of all swing types.”

The KING F7 ONE (MAP: $699 steel; $799 graphite through custom only) will be available in both right-hand and left-hand versions, in steel stiff and regular flex, and graphite stiff, regular and lite flex, and will feature a 5-GW standard set make-up. They are offered with Lamkin REL-Blue grips with red and white accents and in either a Fujikura Pro 63i (graphite) or True Temper King F7 (steel) shaft option.

For more information on the entire KING family of products, visit

venom_pfHYPERICE Introduces VENOM, a wearable back device that Harnesses the Power of Heat and Vibration for Maximum Warm Up and Recovery

The leader in movement enhancement technology also unveils HYPERSOOTHE, an all-natural topical soothing cream for muscles and joints.

LOS ANGELES, CA – Oct. 5, 2016 – HYPERICE, the leader in recovery and movement enhancement technology, today announces the launch of its newest product, VENOM by HYPERICE. A digitally-connected wearable back device, VENOM combines the power of heat and vibration to aid the lower back. Designed for anyone from elite athletes to those with back pain, the device can be used to optimize recovery by warming up, loosening, and relaxing sore or stiff muscles.

Utilizing nanotechnology that generates heat quickly, the VENOM back device allows users to select their desired temperature via a touchscreen control panel. Users can also use the touchscreen to select one of three different vibration settings delivered via four vibration “pods” positioned strategically on the lower to mid back. VENOM’s heat and vibration are powered by a rechargeable four-cell lithium ion battery pack that detaches from the unit for easy recharging.

“Ever since we launched our Ice Compression Technology in 2012, athletes have been requesting a HYPERICE product that incorporates heat technology,” said HYPERICE Founder, Anthony Katz. “With VENOM, we have answered their requests and also implemented vibration into the product, which makes it even more effective.  We feel it’s a product that speaks to the needs of the everyday person with back pain, as well as elite athletes.”

HYPERICE adds the wearable device to its arsenal of recovery technology tools, including the vibrating fitness roller, VYPER, and vibrating massage ball, HYPERSPHERE, which are used by elite athletes worldwide.  “I can always rely on HYPERICE’s recovery technology to help keep my body in top shape,” said Arizona Cardinals’ cornerback, Patrick Peterson. “Football puts a lot of wear and tear on my muscles—especially those in my lower back. VENOM is perfect for targeting that pain through vibration and adds the necessary heat to soothe my muscles. It’s now an essential part of my recovery regimen and keeps me playing at my highest performance level.”

To complement HYPERICE’s line of recovery technology, the company also introduces HYPERSOOTHE, a lightweight topical cream infused with essential oils and natural plant extracts to soothe the body’s muscles and joints. Utilizing all-natural ingredients, HYPERSOOTHE is formulated to meet the standards of the world’s best athletes, further enhancing recovery when working in tandem with other HYPERICE products to alleviate soreness and stiffness.

“As our consumers continue to seek health and wellness advancements in all market categories, we wanted to take our brand a step further by delving into a new industry to offer them the complete wellness package,” said Jim Huether, CEO at HYPERICE. “When formulating HYPERSOOTHE, we utilized the same scientific-approach used to develop our line of recovery and movement technology products. The pairing of HYPERSOOTHE with VENOM for relief both before and after a workout will benefit anyone who wants to move and feel better.”

VENOM ($225) and HYPERSOOTHE ($30.00) are now available for pre-order on the HYPERICE website and will begin shipping in November, 2016.

To find out more about HYPERICE, visit


Greg Norman Company Unveils Evolution Of Iconic Shark Logo And Brand Identity, Signaling Transformation

West Palm Beach, Fla. – The Greg Norman Company (GN) – the preeminent golf-inspired global corporation – announces a company-wide rebrand, featuring an evolution of the iconic shark logo and new company name, signifying growth and transformation for the three-decade old company.

Previously known as Great White Shark Enterprises, the Greg Norman Company has embarked on a corporate restructuring over the past several years to expand outside of consumer products and golf-related services. Today, the current landscape of GN includes golf course design, real estate, interior design, investments, wine, clothing, eyewear, beef, restaurants and more with announcements on new partnerships forthcoming. Consumers will see the newly established brand identity roll-out across all businesses throughout 2017.

“A journey of a thousand miles begins with a single step. My first step started with the creation of Great White Shark Enterprises 30 years ago,” said Norman. “Over the years I have learned that no business can stand still. We need to build a company not just for today, but for the future. I am thrilled to say that this announcement is just the beginning of many exciting new developments to come.”

Matt Meeker
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