Golf News – November 1, 2016


Cobra Golf Introduces 2017 Driver Line-Up With Integrated Cobra Connect® Powered By Arccos Shot Tracking & GPS System

New King F7 and F7+ models boast adjustable CG to provide ideal combination of low CG and high MOI

Carlsbad, Calif. (Nov.1, 2016) Cobra Golf, a leader in golf club innovation and technology, today introduced its longest and smartest drivers – KING F7 and KING F7+, continuing to expand the collection of clubs under the legendary KING brand name. The F7 and F7+, provide golfers with a choice between oversized performance or traditional shaping while delivering playable distance and unmatched feel with extreme forgiveness.

These models – as well as the KING LTD Black – boast the COBRA CONNECT Powered by Arccos system which features an ultralight sensor that’s embedded in the grip, allowing golfers to automatically track the distance and accuracy of every drive. COBRA CONNECT users simply pair their club with the free Arccos Driver smartphone app to receive their performance data, access rangefinder GPS distances for 40,000 courses and compete in the King of the Hole virtual long drive competition. Players will also be able to access exclusive COBRA content within the Arccos Driver app, including product tech videos and golf tips from COBRA coaches and PGA TOUR Pros.

“We are really excited to introduce our longest and smartest drivers with the new F7 and F7+ products,” said Tom Olsavsky, VP of Research & Development, COBRA Golf. “By incorporating the best zonal weighting technologies, we created the perfect combination of low CG and high MOI to give golfers the best in distance, forgiveness and precision. That, combined with the use of COBRA CONNECT Powered by Arccos, make for some of the most exciting clubs we’ve ever created.”

On the course, the COBRA CONNECT Powered by Arccos system communicates at shot impact with a golfer’s smartphone, which must be carried in a user’s front pocket. It then uses a proprietary shot detection algorithm and sensors on a user’s smartphone to identify the location of their second shot, allowing driving distance and accuracy to be recorded in real time. At the end of a round, golfers can review their overall driving performance, track improvement and share pictures, longest drives or key stats directly with their friends or other COBRA CONNECT users.

The KING F7 driver (MAP $349) features a larger face and address profile that increases MOI and provides more distance, forgiveness and speed across the face. An adjustable weight system with three CG settings in the front, the back and heel positions allows for three differing ball flights – low, high and draw, to provide golfers with optimum distance and trajectory for a variety of conditions. The heavier 12g weight in the front CG position creates a lower, penetrating ball flight with less spin and more roll for maximum distance. When the heavier weight is placed in the back position, it delivers a higher, towering ball flight with added spin for more carry distance and increased forgiveness. When moved to the heel CG position, it works to reduce spin to deliver straighter drives that correct a slice.

“Golfers appetite for data is certainly growing as more and more attention on Tour is paid to player statistics from Shotlink®,” said Olsavsky. “Creating Smart Clubs by adding the COBRA CONNECT Powered by Arccos technology allows us to satisfy that appetite and provide our consumers with direct access to the type of data that’s used by Tour pros. We believe seeing these insights will help golfers of all skill levels improve their performance and have more fun.”

The KING F7 driver also features a re-engineered Forged Ti-811 E9 Face that is lighter, thinner and hotter, creating faster ball speeds and a larger Sweet ZoneTM across the face. A multi-material TeXtreme Carbon Fiber Crown frees up discretionary weight, allowing COBRA engineers to create three distinct CG positions and three performance distances. MyFly8 with SmartPad technology affords golfers the choice of eight loft settings (9.0º, 9.5º, 9.5Dº, 10.5º, 10.5Dº, 11.5º, 11.5Dº and 12º) to fine tune launch conditions and maximize distance while keeping the club head square at address.

The KING F7 Driver will feature a Lamkin REL (CONNECT Black) grip, along with a graphite, Fujikura Pro 60 shaft in X-Stiff, Stiff, Regular and Lite flexes in RH/LH. Available in-store January 13, 2017, the driver will be available in three color combinations: black with orange highlights; blue with red & white highlights and a sophisticated silver with yellow highlights.

Equipped with a traditional sized head and lower loft range (8.0º, 8.5º, 8.5Dº, 9.0º, 9.5Dº, 10.0º, 10.5Dº and 11º), the F7+ Driver (MAP $399) utilizes the same key technologies as the F7 driver – including three weight settings for CG adjustability, a Forged Ti-811 face, TeXtreme Carbon Fiber Crown and MyFly8 technology. COBRA CONNECT is embedded in a Lamkin REL (CONNECT Black) grip with a graphite, Fujikura Pro XLR8 61 shaft. The F7+ driver, also available January 13, 2017, will be available in the black/orange and blue/red/white colorways, but with a premium matte finish on the crown. The driver will be available in RH/LH in X-stiff, stiff and regular flex.

Rounding out the new 2017 COBRA drivers equipped with COBRA CONNECT, is the KING LTD Driver. Available for purchase earlier this year, the KING LTD will now be available (In stores: Nov. 18, 2016) in a matte black colorway, with a white paint TeXtreme interior, aptly named KING LTD Black (MAP: $449).

In addition to embedding the COBRA CONNECT Powered by Arccos system in a Lamkin UTX 360 grip, the driver features the same innovative technology used in the first LTD driver. A revolutionary SpacePort design allows the R&D team to strategically position the CG in the head creating the brands first Zero CG driver and affords golfers the ability to peer into the club and see COBRA’s key internal speed and stability technologies.

The LTD driver features an ultra-light TeXtreme Carbon composite crown, along with a thin, lightweight 811 titanium face with next generation E9 zoning that allows weight to be removed from the face structure. The hosel structure has been dropped, which also contributes to the lower CG of the club head. The body is constructed of lightweight 811 titanium with an optimized variable thickness sole incorporating a back weight port and 12 gram tungsten weight. The KING LTD driver is also available in eight loft settings (9°, 9.5°, 9.5°D, and 10.5°, 10.5° D, 11.5°, 11.5° D and 12°) and uses a graphite Aldila Rogue Black 60g shaft. A variety of custom shafts are also available.

Ladies F7 Driver (MAP $349) utilizes all the innovative technologies present in the men’s F7 drivers including COBRA CONNECT, three CG positions in the front, back and heel, Forged Ti-811 E9 Face, a TeXtreme Crown and MyFly8 with Smartpad (Loft range: 11°, 11.5°, 11.5°D, 12.5°, 12.5° D, 13.5°, 13.5° D and 14°). An oversized profile at address will increase MOI providing ladies with much needed distance, forgiveness and speed on off-center hits. The driver comes with a graphite Fujikura Pro 55 (RH/LH) and COBRA Lamkin REL grips, in two colorways silver/raspberry and black/Lexi blue.

For more information on the entire KING family of products, visit Join the conversation using #CobraCONNECT or #F7KING.

true-temper-golf-shaftsTrue Temper: #1 Iron Shaft, #1 Wedge Shaft, #1 Driver Shaft at the Sanderson Farms Championship; #1 Iron Shaft, #1 Wedge Shaft at the WGC-HSBC Champions

MEMPHIS, Tenn. (October 31, 2016) — Shafts by True Temper were the #1 irons, wedge and driver shafts in play at the Sanderson Farms Championship on the PGA TOUR this weekend. Additionally, the winner of the event trusted Dynamic Gold in his irons and wedges for his first PGA TOUR career win.

The winner of the WGC-HSBC Champions, closed 6-under 66 with Dynamic Gold AMT and Dynamic Gold S400 in his irons and Dynamic Gold S400 in his wedges to win by the largest margin in the tournament’s history. Shafts by True Temper were also #1 in the iron and wedge shaft count at “Asia’s Major.”

To date, all of the champions this 2016-2017 season have won with Dynamic Gold.

What’s In the Bag:

  • The Sanderson Farms Championship winner’s bag: Dynamic Gold Tour Issue X100 shafts (3-9) Dynamic Gold Tour Issue S400 (PW, AW, LW)
  • #1 iron shaft: 76%% of the Sanderson Farms Championship field had shafts by True Temper in their irons
  • #1 wedge shaft: 82% of the Sanderson Farms Championship field had shafts by True Temper in their wedges
  • #1 driver shaft: 22% of the Sanderson Farms Championship field had Project X HZRDUS shafts in their drivers
  • The WGC-HSBC winner’s bag: Dynamic Gold AMT Tour Issue S400 shafts (3); Dynamic Gold Tour Issue S400 shafts (4-9; PW, SW, LW)
  • #1 iron shaft: 69% of the WGC-HSBC Champions field had shafts by True Temper in their irons
  • #1 wedge shaft: 77% of the WGC-HSBC Champions field had shafts by True Temper in their wedges

 Find more information about Dynamic Gold at

2016-10-28-14-52-25Bridgestone Golf Unveils New e6 Series Golf Balls

Select warm weather markets receive advanced look at new technology providing unmatched distance and accuracy

(COVINGTON, GA) – Bridgestone Golf – manufacturer of premium golf balls, clubs and accessories – is offering an advanced look at the new e6 SOFT and e6 SPEED series golf balls to retail partners in select warm weather markets and on beginning November 1, with nationwide rollout coming in early 2017.

Developed using data gathered from more than 2 million in-person and online ball fitting sessions, the e6 series is the company’s most popular ball because testing proves it is 9 yards longer and 31% straighter than leading competitors. The new models improve upon this heritage and offer players the choice to select a feel that suits individual preference. Additional details include:

• e6 SOFT provides wonderful feel throughout the bag, reduces driver spin for longer distance and optimizes launch with irons/wedges for superior stopping power

• e6 SPEED delivers explosive initial ball velocity for incredible straight distance

• Both models feature new Delta Dimple Technology, minimizing air resistance to further enhance distance and accuracy

Separating Bridgestone from all other ball manufacturers is the company’s unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the e6 SOFT and e6 SPEED series ($28.99 per dozen).

“We’ve learned through years of conducting fittings that the vast majority of golfers are using a product that is detrimental to their performance,” says Adam Rehberg, Golf Ball Marketing. “Few generate the speed necessary to make the Pro V1 or other Tour balls perform optimally, and the results could be dramatic losses in distance and accuracy. The new e6 series is precisely designed to provide longer and straighter shots.”

In addition to the new e6 Series, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the B330, B330S, B330RX, B330RXS, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at

“We are the clear industry leaders in ball fitting, our team has measured millions of swings with all types of golfers and captured data on their performance needs,” says Elliot Mellow, Marketing Manager of Ball Fitting. “Unlike competitors, we are not advocating that most amateurs play a Tour level ball, rather we designed the new e6 series to benefit the widest variety of players. In fact, 83% of golfers show a performance gain when switching from Pro V1 to e6.”

Bridgestone’s professional staff features FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau, and LPGA Tour stars Stacy Lewis, Paula Creamer, and Karrie Webb.


Matt Meeker

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