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Golf News – May 10, 2017

Arccos to Introduce Golf’s First Artificial Intelligence Platform, Arccos Caddie, Powered by Microsoft Azure

Data-Driven Decisions Help Golfers Play Smarter, Shoot Lower Scores and Have More Fun

STAMFORD, Conn., – MAY 10, 2017 – Arccos Golf today launched golf’s first artificial intelligence platform, Arccos Caddie. Powered by the Microsoft Azure cloud platform, Arccos Caddie harnesses advanced analytics to help golfers of all skill levels shoot lower scores by making smarter, data-driven decisions on the course.

Arccos Caddie leverages the golf industry’s richest data set – over 61 million shots hit by the Arccos community, as well as precise elevation data and 386 million geotagged data points on more than 40,000 courses. It also accounts for weather conditions, including forecasted wind speed, wind direction, precipitation, temperature and more. The platform can be used by anyone, on nearly any hole in the world, regardless of whether a golfer has previously played the course.

“Every shot in golf involves a decision-making process, and the caddie’s role has historically been to help you make more intelligent choices. Today, however, less than 3 percent of players have access to a caddie,” said Sal Syed, CEO and Co-Founder of Arccos. “Everyone else is missing out on a crucial source of information that can help inform every shot. With Arccos Caddie, we’re democratizing the caddie experience through the power of A.I. and the Microsoft Azure cloud.”

“Arccos Caddie is the first platform in sports that truly harnesses the power of artificial intelligence to help players make smarter decisions,” said Mike Downey, Director, Principal Evangelist – Sports at Microsoft. “Through the Microsoft Azure cloud platform, Arccos Caddie instantly digests unique data sets and delivers actionable advice to any golfer, from beginners to pros seeking to make the PGA TOUR.”

Arccos Caddie will debut during Microsoft Build 2017 at Washington State Convention Center in Seattle, May 10-12. Exclusive to those who have played five rounds with the Arccos 360 connected golf system, Arccos Caddie will be offered on a subscription basis. The platform officially launches May 22. For more information, please visit:

“Golfers using Arccos improved their handicap by an average of 2.77 strokes last year,” added Syed. “With the introduction of Arccos Caddie, we expect this trend to reach even more dramatic heights.”

True Temper Celebrates 20th PGA TOUR Season Win with Wells Fargo Championship Victory

MEMPHIS, Tenn. (May 8, 2017) – The Wells Fargo Championship winner trusted Dynamic Gold in his irons and wedges to win with a clutch birdie on Sunday. The event marks the 20th victory for shafts by True Temper during the 2016-2017 PGA TOUR season.

Including the champion, four of the five top finishers at the Wilmington, N.C. event had shafts by True Temper in their irons, wedges and fairway woods.

What’s In the Bag:

Wells Fargo Championship winner’s bag: Dynamic Gold Tour Issue S400 shafts (3-9; PW; AW, LW)

#1 iron shaft: 112 sets of irons shafts by True Temper in play

#1 wedge shaft: 436 wedge shafts by True Temper in play

#4 wood shaft: 53 wood shafts by Project X in play

20 2016-2017 PGA TOUR Season events won with shafts by True Temper

Find more information about Dynamic Gold at


Inspired by Michael Jordan’s feline quickness on the court, the Air Jordan 13 Golf shoe honors MJ’s love for the links by reimagining a true court classic for the course.

Drawing direct inspiration from the Air Jordan XIII basketball shoe, the Air Jordan 13 Golf shoe shares many of the same elements. In 1997, Tinker Hatfield fashioned the AJ13 hoop shoe outsole after a cat’s paw, to provide MJ with great articulation and court traction.

The AJ13 Golf shoe applied those same principles, allowing the shoe to move with optimal motion. The paw-like tooling of the articulated outsole provides the perfect blend of balance and flexibility, which allows the athlete to have a stable platform on the various undulations and surfaces faced during a golf round.

The full-length Lunarlon midsole provides soft yet responsive lightweight cushioning while the premium leather upper is designed with medial and lateral overlays that offer a 1-year waterproof guarantee. These overlays also incorporate non-stretch synthetic leathers that assist in upper, mid-foot and heel support.

The Air Jordan 13 Golf shoe is for the golf athlete that appreciates sophisticated styling with an athletic twist. It’s the perfect blend of a classic Air Jordan model that brings style to the sport of golf.

Offered in two colorways: White/University Red and White/Black.

First available May 18 on Nike+ and May 19 on and at select retail partners. MSRP $200

Brian Harman, Columbia Sportswear Sponsored Athlete, Wins Wells Fargo Championship

Columbia Golf athlete wins second career PGA Tournament in thrilling finish

Portland, OR – May 8, 2017 – Brian Harman drained a 28-foot putt on the 18th hole to claim his first win of the season at the 2017 Wells Fargo Championship in Wilmington, North Carolina on Sunday afternoon.

Commenting on his win, Harman noted, “The windy conditions, especially on Friday, were challenging, but I was able to keep my focus throughout the tournament. My second career win is incredibly satisfying and I’m really excited for the rest of the season.”

Harman competed throughout the tournament in the Columbia Golf collection, a new line intelligently designed to keep golfers warm, dry, cool and protected. The Columbia Golf collection incorporates Columbia’s key award-winning technologies including Omni-Freeze™ ZERO and Omni-Shade™ sun protection.

The win in Wilmington, North Carolina marks Harman’s first of the 2017 season and his second win on the PGA Tour. His first victory was in the John Deere Classic in 2014.

“It’s fantastic to see Brian’s hard work pay off this weekend and we congratulate him on his exciting victory,” said Joe Boyle, Senior Vice President of Columbia Brand Merchandising and Design. “He overcame tough conditions for one of the most memorable finishes on the PGA Tour and we’re thrilled to have him on our Columbia Golf team.”

Harman is an accomplished outdoorsman, and it’s fitting that he claimed Columbia’s first PGA Tour victory. Off the golf course, he is an avid hunter and fishes as often as his schedule allows. He resides in Georgia with his wife and daughter who were on hand to celebrate Sunday’s momentous victory at Eagle Point Golf Club.

Columbia Golf is available in top sporting goods retailers, on-course pro shops, golf specialty stores and on The collection is available through Outdoor Custom Sportswear (OCS), Columbia’s exclusive licensee of golf apparel. Additional details on the Columbia Golf players can be found at

Driven by Performance, Rory McIlroy Begins Next Phase of Career by Choosing to Play Full Bag of TaylorMade Equipment

4-Time Major Champion Joins Strongest Tour Staff in the World, Choosing TaylorMade’s Industry-Leading Products

Carlsbad, Calif. (May 9, 2017) – TaylorMade Golf Company announced today that four-time major champion and two-time PGA TOUR Player of the Year, Rory McIlroy, has chosen to sign a long-term agreement with TaylorMade after testing with nearly every major club manufacturer.

With his new full bag plus golf ball deal, McIlroy joins a Tour staff that now includes the top three players in the world and 6 in the top 12 of the OWGR. The signing of the 28 year-old Northern Irishman is yet another decisive move by the company that reaffirms its commitment to fielding the strongest Tour staff in the industry and putting the highest performing equipment in the hands of the best players in the world.

McIlroy joins Team TaylorMade with an impressive resume of accomplishments that already puts him in an elite class of golfers and rivals any active player on Tour. As one of the most tenacious, performance-driven players the game has ever seen, the 13-time PGA TOUR & 13-time European Tour winner is looking to reclaim his position as the #1 player in the world with an arsenal of new TaylorMade products in the bag as he embarks on the next stage of his career in pursuit of his fifth major championship and beyond.

“My future rests firmly in my hands – that’s why I choose TaylorMade. I’ve been around the game long enough and have tested most clubs on the market, but I have never been as excited about equipment as I am right now.”

Rory McIlroy

In the summer of 2016, McIlroy stated that he intended to spend a full year playing and testing product from nearly every major manufacturer, but commented at the Barclays that if he came across a product that he liked and was comfortable with, he’d accelerate his decision and consider signing a long-term deal. His decision became clear after experiencing the performance of TaylorMade and realizing the noticeable benefits over the equipment he was previously playing.

A closer look the TaylorMade products in Rory’s bag this week at THE PLAYERS:

– ’17 M2 Driver / 9.5° / MCG Kuro Kage Silver 70 XTS

– ’17 M2 Tour Fairway / 13.5° / MCG Tensei CK Blue 90TX

– ’17 M2 Tour Fairway / 19° / Fujikura Composites Pro P95X

– P750 Tour Proto Irons / 3-4 / True Temper Project X 7.0

– “Rors Proto” Irons / 5-9 / True Temper Project X 7.0

– Milled Grind Wedges / 48°, 54° & 60°/ True Temper Project X 6.5

– TP5x Golf Ball / #22

Bermuda Sands Apparel Introduces G2 Technology Into Apparel

Charlotte, NC (May 9, 2017) – Bermuda Sands, designers and manufacturers of exceptional performance apparel for leisure sports and activities, are pleased to introduce the integration of their latest apparel technology G2 Tech into a variety of their Men’s performance shirts.

G2 Tech is the latest fine gauge technology working behind the scenes. Utilizing smaller needles and super fine yarns produces a softer, more compact and lighter weight product, augmenting the exceptional performance Bermuda Sands is known for. This technology allows the product to have an incredible feel, dry quickly, and offer superior breathability, while maintaining a 4-way stretch that allows the wearer to move freely and feel good doing it.

“We are very excited to be integrating this technology on select products,” states Jeff Wright, Product Designer at Bermuda Sands. “Not only are we creating a softer shirt, but one that’s stacked with technology for the ultimate in comfort and performance.”

Bermuda Sands’ G2 Technology will be available in the St. Barts and Aruba Men’s collections.


Matt Meeker
Latest posts by Matt Meeker (see all)
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