Golf News – March 4, 2014
Cobra Golf present Limited Edition Masters BiO CELL Driver
It’s that time of year again! Almost time for the first Major of 2014, and COBRA is celebrating with the launch of a Limited Edition Green BiO CELL Driver.
Only 2014 of the BiO CELL Limited Edition Green Drivers ($399) will be available March 15 at select retailers around the world. Each driver, equipped with MyFly8, SmartPad and E9 Face Technologies, comes with a matching green and white shaft, BiO CELL headcover and grip.
“There is so much buzz in the golf community surrounding the first Major of the year, and the Limited Edition Driver helps bring some of that excitement to the COBRA Brand,” said Tom Olsavsky, vice president of R&D. “This driver showcases our game-changing technologies, including MyFly8, SmartPad and E9 Face, that delivers increased distance, while the Limited Edition Green allows us to celebrate one of golf’s premier events.”
The MyFly8 technology provides golfers the option to adjust their trajectory to eight different loft settings, including 9.0°, 9.5°, 10.5°, 11.5°, 12.0°, and three draw settings in 9.5°D, 10.5°D and 11.5°D. Utilizing SmartPad technology, the face angle will stay square at address regardless of the loft setting.
The internal BiO CELL structure with E9 Face Technology removes weight from the crown, face and hosel and repositions it low and back to deliver a low CG and higher MOI for maximum distance. The repositioned weight provides a larger effective Sweet Zone® to deliver longer and straighter drives, even on mis-hits.
The Limited Edition Green BiO CELL Driver (MAP $399) features a premium Aldila ATX Tour Green shaft, a COBRA Lamkin Ace 3GEN 360 grip and is available in right-handed (x-stiff, stiff and regular flexes) and left-handed (stiff and regular flex only) models. The Limited Edition grip, BiO CELL Headcover and wrench come in matching green and white.
Adidas Golf Launches Pure 360 Footwear Collection
Carlsbad, Calif. (March 3, 2014) – adidas Golf, an industry leader in innovation, technology and performance footwear, has announced the release of the pure 360 footwear collection, the next generation of adipure™ footwear. The collection features clean, classic silhouettes, ultra-flexible outsoles and premium materials aimed at allowing the foot and body to move in the way it was naturally meant to from the ground up.
To achieve the perfect combination of comfort and stability in the pure 360, adidas Golf footwear designers utilized our thinnest and softest leather combined with innovative construction technologies, highlighted by poured polyurethane (PU) injected directly into a revolutionary new puremotion® outsole to provide ultimate cushioning and unmatched comfort.
Dustin Johnson, adidas Golf Tour staff professional since 2007, first played the new pure 360 at the Hyundai Tournament of Champions in January, where he praised the footwear’s aesthetic appearance and performance attributes.
“Walking as much as we do out on tour definitely takes its toll,” said Dustin Johnson, eight-time winner on the PGA TOUR. “Once I started wearing the pure 360, I immediately felt the incredible comfort and feel more refreshed at the end of my round. Not only do they look great, they’re the most comfortable shoe I’ve ever worn.”
For unrivaled stability, designers gathered critical tour player feedback and incorporated a newly designed external heel cage paired with a new tour performance last for 360WRAP support in the midfoot and heel. The outsole of the pure 360 features proprietary puremotion™ technology that allows the golfer’s foot to move more naturally during play. The totally redesigned thintech® outsole features swing plane traction and a new midfoot cleat to create even more grip and stability.
“Our tour athletes know what they need in their footwear to perform at their highest level,” said Masun Denison, Director, Global Product marketing, Footwear at adidas Golf. “We’ve listened carefully to their feedback and combined it with new material technologies to create a premium shoe that we’re confident will resonate with both tour players and amateurs alike.”
Available now, pure 360 is available in four colorways: Black / Running White / Samba Blue, Running White / Silver Metallic / Slime, Tan Brown / White / Dark Solar Blue and Running White / Running White / Metallic Silver at an MSRP of $250 USD.
Galvin Green Launches Aron Gore-Tex® Rain Jacket Featuring Paclite® Technology
(VÄxjö, Sweden) – Galvin Green – the world’s leading maker of functional golf clothing for serious players and the No. 1 global golf partner of GORE-TEX – announces the introduction of Aron, its latest ultralight men’s full zip jacket featuring GORE-TEX Paclite Technology.
A true player’s piece preferred by Tour stars worldwide, Aron is totally waterproof and Guaranteed to Keep you Dry™. Engineered using sophisticated techniques that ensure ideal freedom of movement, it features:
• GORE-TEX Stretch Fabric – Ergonomically applied to maximize playability and comfort, the stretch effect is used in different directions in distinct regions of the garment
• Adjustable Chest Width – Tabs on each side of the back with touch-and-close fasteners
• Angled Side Seams – Styled to avoid unnecessary fabric at the front that could impede the swing
• Rain Channels – Wrist cuffs with an integrated rain channel that leads water away from the front of hands
“Aron is at its best when weight and space are critical yet you need to make certain to stay dry even in a driving rain,” says Martin Nilsson, President of Galvin Green USA. “Combine that with the exceptional release of excess body heat and moisture and you’ve got the perfect outer shell in our Multi-Layer Concept.”
Extremely durable, hard wearing and long lasting, Aron (MSRP $460) is available in five colors, sizes S-3XL. It can be maintained via machine wash and tumble dry.
An approach pioneered by Galvin Green more than a decade ago, the Multi-Layer Concept uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance. Details on this and other elements of the company’s “We Never Compromise” approach can be found at the new GalvinGreen.com.
Andrew Bogren
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