Golf News – March 27, 2018

LAMKIN SHOWCASES THREE EXCITING NEW INNOVATIONS WITH TS1, SONAR AND COMFORT PLUS GRIP LINES

With new materials, patterns and grip dimensions, Lamkin unveils a new portfolio offering   functional performance advantages to all golfers.

SAN DIEGO – Lamkin Corporation, the original manufacturer of premium golf grips, is excited to introduce three new grips this Spring, each showcasing technology advancements in material development, Micro-Texture surface patterns and performance-enhancing grip shapes. The new TS1, SONAR and Comfort PLUS grips feature Lamkin’s latest innovations designed to optimize performance, comfort and durability, while benefiting from unique characteristics appealing to a wide range of players.

The launch of the three new golf grips marks an exciting time in Lamkin’s 93 year history, as Bob Lamkin, CEO and President of Lamkin Grips explains, “We are always committed to delivering the highest quality, best feeling and most functional grips, but appreciate that every golfer will have a different take on those qualities.  We’ve spent the last year developing new materials, surface patterns and sizing to ensure every type of golfer has the best feeling and highest performing grip for their specific game.”

Each of the new grip lines use specific proprietary hybrid compounds designed to provide unparalleled performance, grip comfort and long-lasting durability. Lamkin has also developed innovative new Micro-Texture surface patterns for a more comfortable and confident grip connection. All of the grip lines are offered in Lamkin’s new PLUS shape featuring a straighter profile that is slightly larger in the lower hand. The reduced-taper profile, inspired by Tour players, helps to eliminate excess grip tension for greater shot control.

TS1 is a distinctive high-performance grip that delivers exceptional feel and performance. Made with new hybrid materials that are slightly softer than traditional rubbers, the TS1 retains exceptional durability and all-weather performance. The grip’s functional Micro-Texture Technology optimizes torsional stability and provides outstanding grip control. TS1 is an excellent choice for golfers who prefer a responsive, Tour-inspired and high-performance grip. 

SONAR is an exceptionally appealing grip that offers both a comfortable, tacky feel with a high-performance material and a functional network of unique micro textures. The reduced-taper profile encourages the ideal light-pressure grip tension for greater shot consistency and control. A tacky and responsive feel make SONAR ideally suited for a wide range of players looking for a grip that feels as good as it performs.

Comfort PLUS is the perfect grip for golfers that prefer a soft and shock-absorbing feel, but want the proven durability of a traditional rubber grip. Made with the soft and durable DSX material, Comfort PLUS features a shallow Micro-Texture pattern and unique un-buffed finish to deliver a smoother surface and exceptionally comfortable feel.  The reduced-taper, straighter shape reduces excess grip tension for a smoother, more controlled swing. Finally, an ultra-soft grip with the all-weather performance and durability that only rubber can offer.

TS1 is priced from $9.99 MSPR, and will be offered in Black/Red in both a Standard+ and Midsize+ (+ refers to reduced taper sizing). 

SONAR is priced from $8.99 MSPR, and will be offered in Black/Blue in both a Standard+ and Midsize+. 

Comfort PLUS is priced from $7.99 MSPR, and will be offered in Black/Red in both a Standard+ and Midsize+ and Gray/Teal in Undersize+.

All three lines will be available at select golf retailers beginning April 2nd.

Visit Lamkin Golf Grips here:

N.S.PRO Zelos 6:  World’s Lightest Steel Irons Shaft Now on Sale

CARLSBAD, Calif. (March 20, 2018) – The company that gave golfers the first sub-100-gram constant weight steel shaft today will release for public sale the world’s lightest constant weight steel shaft, the N.S.PRO Zelos 6, which checks in at a mere 68.5 grams.

The shafts will be available for purchase beginning today from retail fitting shops in the USA with an install MAP of $59.00 or online via Golfworks.com at $34.50 per shaft.

“As the lightest steel shaft ever made, the N.S. PRO Zelos 6 showcases Nippon Shaft’s unique design and engineering ability and our continuous effort to design shafts for golfers of all profiles,” said Hiro Fukuda, Sales and Marketing for the Japan-based company.

The ultralight-weight Zelos 6 is aimed at golfers who have driver swing speeds less than 75 m.p.h. range and whose drives travel 175 yards or less, according to Fukuda.

Unlike similarly weighted graphite shafts, the Zelos 6 features a proprietary spring steel that gives the shaft the stability characteristic of steel, Fukuda said. The Zelos 6 also features ease of launch, high trajectory, and excellent spin, which helps shots hold the green.

“The Zelos family of shafts grew out of our Nippon Shaft philosophy that we want our customers to Play Steel for Life,” Fukuda said.

Visit Nippon Shaft here:

adidas Golf Welcomes Haotong Li

CARLSBAD, Calif. (March 26, 2018) – adidas Golf’s roster of marquee players is getting a welcomed addition. Today adidas announced the signing of Haotong Li to a multi-year apparel and footwear contract as he seeks to continue his meteoric rise as one of the top players in the world. The addition of Li to the adidas team gives the 3-Stripes the most apparel and footwear athletes in the top 50 in the Official World Golf Ranking under 25 years old – Jon Rahm (3), Xander Schauffele (26) and now Li (41).

The 22-year-old from Hunan, China already has two European Tour victories to his name, most recently at the Omega Dubai Desert Classic where he edged out a stellar field. By way of his world ranking – and third place finish at the 2017 Open Championship – Li joins a short list of players from China to get an invitation to play in the Masters as he makes his first trip to Augusta next week.

“We’re looking for players that are creators both on and off the course and it’s no question that Haotong fits that mold,” said Tim McNulty, director of Sports Marketing, adidas Golf. “Being the youngest player in the top 50, he’s blazed a trail very quickly to be seen and respected as a top-ranked player, and we’re looking forward to helping him along the way with the best in apparel and footwear the game has to offer.”

Li is no stranger to carving his own path as he was the first Chinese member of the Web.com Tour in 2015 that lead to his status on the PGA TOUR China and European Tours. He also competed for Team Asia in the 2018 EurAsia Cup. Li will play a mixed schedule between PGA and European Tours this season.

Visit adidas Golf here:

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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