New Titleist Pro V1 & Pro V1x Now Available in High Optic Yellow
FAIRHAVEN, MA – For the first time ever, golfers who choose the extraordinary distance, superior scoring control and unmatched consistency of Pro V1 and Pro V1x golf balls have a new color option: high optic yellow.
Following a successful seeding and validation period on the PGA Tour, the new 2019 Pro V1 and Pro V1x Yellow golf balls will be available in golf shops this week – beginning Friday, March 15. Pro V1 and Pro V1x Yellow are also available for personalization through My Titleist on Titleist.com.
The introduction of a high-visibility yellow color option to the Pro V1 family – the most played golf balls at every level of competitive golf and the best-selling models in the game – answers the growing demand from members of Team Titleist and golfers around the world.
PRO V1 YELLOW ON TOUR: Pro V1 and Pro V1x Yellow first appeared on the PGA Tour in late January at the Waste Management Phoenix Open, where Bubba Watson put a 2019 Pro V1x Yellow immediately in play.
On Sunday, Kirk Triplett, playing Pro V1x Yellow, eagled the second hole of a sudden-death playoff to win the PGA Tour Champions’ Hoag Classic, marking the first victory for a Pro V1 or Pro V1x Yellow golf ball on the worldwide professional tours.
Pro V1 and Pro V1x Yellow models have also been played on the PGA Tour by Kyle Jones (Pro V1x) and Rory Sabbatini (Pro V1x), on the Web.Com Tour by Scott Gutschewski (Pro V1) and Zac Blair (Pro V1x), and on PGA Tour Champions by Mark Calcavecchia (Pro V1x) and Ken Tanigawa (Pro V1).
2019 PRO V1 PERFORMANCE: Faster from core to cover, new Pro V1 and Pro V1x Yellow have been precisely engineered to deliver the same performance improvements as their 2019 counterparts – delivering more ball speed and lower long game spin for more distance, while retaining the consistent flight, Drop-and-Stop short game control, soft feel and long-lasting durability that golfers depend on.
Pro V1 provides optimal flight and spin for most golfers, flying lower than Pro V1x with a penetrating trajectory, with very soft feel. Pro V1x flies higher, spins more on iron shots and has a slightly firmer feel.
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Applying Advanced Visual Technology To The Golf Ball Category For The First Time, TaylorMade Golf Company Announces New TP5 Pix™
CARLSBAD, CA – TaylorMade Golf Company, an industry leader in product innovation and technology, today formally announced TP5 Pix golf balls, optically designed using advanced visual technology to offer more visibility in The Most Complete Tour Ball in TaylorMade’s product lineup.
The fastest growing segment for TaylorMade in the golf ball category is non-white (traditional) product. Golfers’ growing trend toward playing a golf ball that allows for a different look has also opened the door to improving visual performance and visual technology through the use of machinery that has never before been used in the space.
Pix, derived from ‘pixelated’, was designed following extensive research with partners at Indiana University, the same team the company has used for a multitude of projects including TaylorMade’s most recent putter line, Spider X, which features the all-new True Path™ alignment system that was optically engineered to help golfers visualize the intended target line for improved putting accuracy.
First and foremost, Pix™ is easier to see than a normal white golf ball. The human eye processes lighter colors more efficiently when it’s darker and darker colors when it’s lighter. It’s this phenomenon that led designers to the two-color design of TP5 Pix. Whereas most competitive products have only one color within a single image or shape, TP5 Pix’s unique design features 2 colors within one shape, further enhancing visibility and delivering a product that’s easy to see, regardless of the time of play during the day. Producing this shape requires a unique, one-of-a-kind printing machine which has taken more than 18 months to design and develop.
In almost every sport utilizing a ball in play, the ball itself delivers immediate feedback – such as a baseball’s spin out of the pitcher’s hand. The larger contrast graphics of TP5 Pix allow golfers to see how much overall and side spin is generated around the green. Pix’s unique pattern with 12 evenly-spaced images allows the product to show spin when putting and chipping. The feedback the ball provides allows the golfer to immediately see the amount of spin being generated and the direction of that spin on shots on and around the green.
The Performance of TP5 Pix
Highlighted by its new High-Flex Material (HFM) and Speed-Layer System, TaylorMade has taken the ’19 TP5(x) line to a new level of performance – built on the same platform, TP5 Pix is no exception.
The new Speed-Layer System is comprised of four increasingly stiff layers, featuring a new material called HFM. HFM is the fastest material TaylorMade has ever used and is essentially a tightly wound spring and when compressed generates more rebound energy for more ball speed. The tightly wound spring characteristic of HFM also increases the force on the driver face, further increasing the speed of the golf ball when it leaves the driver face.
The Tri-Fast Core consists of an extra-large, low-compression inner core (16 compression in TP5 Pix, the exact same as TP5) and a progressively stiffer outer core and mantle. The combination of these three layers work in conjunction to create lower drag and increased carry—the primary reason TP5 and TP5x have become the hottest Tour balls in golf. The Tri-Fast Core delivers breakthrough iron performance by achieving maximum carry, giving golfers of nearly every swing speed (over 60 MPH) choosing less clubs into the green.
The Dual-Spin Cover boasts an ultra-soft cast urethane cover and a 30% more rigid inner cover. This system creates a condition that is ideal for greenside control, as the rigid inner cover forces the soft urethane cover into wedge grooves for maximum spin generation.
Additional enhancements in the 2019 TP5 and TP5x models includes a new Soft-Tough cast urethane cover. In order to achieve improved scuff resistance, shear resistance, and overall durability, the new cover features a cast urethane compound and new paint formulation to help each ball feel better and last longer.
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