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Golf News – March 1, 2017


Fujikura ATMOS Tour Spec Now Available

New Flighted Collection of Tour-Level Shafts Designed to Optimize Launch

Vista, Calif.  (March 1, 2017) – Fujikura, the leader in performance golf shafts, is proud to announce a new flighted collection of shafts designed and developed for tour – the ATMOS Tour Spec is now available for golfers nationwide through our charter dealer network.

ATMOS Tour Spec is the culmination of key learnings from more than two decades of tour-driven products. The development of ATMOS Tour Spec was an extensive process by which critical player feedback and fitting needs were at the forefront. Recognizing that Tour professionals need to keep the ball flighted down with low spin and that these players have a variety of different swing types and clubhead combinations, it was essential that engineering a variety of options was crucial to optimize performance.

Continuing with the iconic “tour spec white” base color, ATMOS Tour Spec comes in three different color coded launch options; red being the highest of the three, blue as the middle launching and black the lowest. Similarities across the three shafts include keeping the handle flexes the same for feel, but adjusting the mid and tip sections for launch and spin to achieve desired results.

ATMOS Tour Spec was introduced to players on the PGA TOUR at both the Sony Open and this week’s Career Builder Challenge. They are currently in play and will be on Tour at future events in the 2017 season.

“Working with tour pros every week we have learned what profiles they prefer and launch conditions they demand so it will be nice to have a new “go-to” shaft with three launch options,” said Pat McCoy, Fujikura Tour Representative. “Some of our leading technologies including CAGE and H.I.T. (high inertia tip) make the new ATMOS Tour Spec smooth in transition and solid at impact. That, combined with an easy color coding system for launch has already garnered positive feedback from both pros and many Tour reps in the first weeks it’s been on Tour.”

Each week on Tour, the number of ATMOS shafts in play is growing as players take notice and continue to test at events and in their off weeks. In the past four events the number ATMOS Tour Spec wood shafts in play has been 11 at Waste Management Phoenix Open, 16 at AT&T Pebble Beach Pro Am, 16 at the Genesis Open and 21 at The Honda Classic.

Availability & Pricing:

The ATMOS Tour Spec shafts are priced at $300 and available exclusively through the Fujikura charter dealer network starting March 1, 2017. All shafts come at 46” uncut and are designed for drivers and fairway woods. The weights range from 64 grams to 85 grams across the colors and flexes. Flexes will be Stiff and Extra Stiff across the range, with the exception of the 8 Black available only in TS and TX.

To learn more about the ATMOS Tour Spec and see the specs, visit


Loudmouth Introduces 2017 St. Patrick’s Day Pattern

Foster City, CA (February 28, 2017) – Loudmouth Golf, the worldwide leader in bold and bright golf and sports fan apparel, is excited to unveil their most jovial St. Patrick’s Day pattern yet. Appropriately named, “Sham Totally Rocks,” this new pattern features an eye-catching shamrock motif in varying shades of green. Made for all festive St. Paddy’s celebrations including golf, parades, parties, and the pub. Wear these all March long and you’re sure to be the luckiest guy in town.

“Celebrate in style!” says Loudmouth founder and Designer Woody!. “Designed for the good-time Charlie, or those who aspire to be, these trousers will be your ice breaker all day and night.”

Sham Totally Rocks is now in stock in both men’s and women’s silhouettes in the USA, Canada, Australia, and UK/Europe. Select designs are available through Loudmouth’s Made-to-Order shop in pants, shorts, mini-shorts, capris, skorts, sport coats and vests. Loudmouth’s Made-to-Order shop allows customers to customize the length, waist size, and design features of their garment to provide the ultimate fit. Loudmouth’s apparel is made from 97% cotton and 3% spandex.

For more information, visit


Callaway Announces Sure Out Wedges

Today Callaway Golf officially announced their new Sure Out Wedges, available beginning on March 10th. With the Sure Out, renowned golf instructor Hank Haney has collaborated with Callaway engineers to create a wedge that makes greenside shots – especially from sand and rough – incredibly easy to play.
“Sure Out allows you to simplify bunker shots by playing them with a square face,” says Hank. “For a lot of golfers that struggle with their short game, the Sure Out could be exactly the wedge they are looking for.” The Sure Out sole is also designed to power smoothly through heavy grass, while the high degree of bounce helps eliminate fat shots for consistent distance control. Seventeen full-face grooves and an aggressive groove geometry helps you stop the ball fast even on off-center hits.
These wedges will be available in 58* and 64* lofts (in both right-handed and left-handed options), at a price of $119.99 each.


Bermuda Sands Apparel Introduces Men’s Spring 17 Collection

Charlotte, NC (February 28, 2017) – Bermuda Sands, designers and manufacturers of exceptional performance apparel for leisure sports and activities, is pleased to introduce their Men’s Spring 17
collection, inspired by the Caribbean, and reminiscent of a private, personal oasis. From St. Barts to Aruba, there’s a style and color palate to match any mood.
The Spring ’17 Bermuda Sands Men’s collection features new technologies integrated with resort styling for the ideal blend of fashion and function. Incorporating proprietary performance components like G2 Technology, which creates a softer and more breathable fabric, and Storm Dri® superior water repellency
to stay dry in unexpected storms. No detail has been overlooked with this collection, allowing it to be one of the most versatile on the greens or at the beach, breakfast through dinner.
“This collection includes a wide range of wardrobe necessities like polos and sweaters, designed with stylish patterns and accents to keep our customers comfortable, active and stylish,” says CEO Joe Pagani.
“The collection creates seamless looks that can be coordinated or contrasted for timeless personal style.”
Matt Meeker
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