Golf News – June 21, 2017

Callaway Announces Steelhead XR Fairway Woods

6/20/2017 – Today Callaway Golf officially announced the new Steelhead XR Fairway Woods, available at retail on July 14th.  Callaway has improved the iconic shape that helped make the original Steelhead one of the best selling fairway woods of all-time (over 2.3 million units sold) . The modern hawkeye sole has been re-contoured to increase versatility and smooth turf interaction from every lie, and the fairway wood is supercharged with a light J-36 carbon crown and our Hyper Speed Face Cup, the FW technology that began our disruption in the category years ago with X Hot.

With the new Steelhead XR fairway wood, Callaway has improved that iconic shape, made the head more forgiving and easy to launch, and refined the sole to make it even more versatile and playable than the original Steelhead fairway. And Callaway super-charged it with modern, power-producing technologies to promote more distance, both off the turf and from the tee.

Steelhead XR construction combines a steel face and body with our J-36 carbon crown, which weighs just 6 grams, which is 20 grams lighter than the XR fairway crown. The weight saved by the crown allows Callaway to distribute more weight in strategic locations within the head to position the CG lower and more forward, making Steelhead XR easy to launch with low spin – another way it resembles the original.

The premium stock shaft, Mitsubishi Tensei CK, is engineered to deliver the optimum balance of power and control.

(18°), 7-wood (21°), 9-wood (24°) and Heavenwood (20.5°). The original Steelhead 4+wood was a particularly iconic club; its return is sure to please a great many golfers.

(Women’s Steelhead XR fairways available in 3-, 5-, 7, 9, Heavenwood)

Pricing: $229.99

Introducing the All-New D.N.A. Helix from FJ

 –   Built for performance; Shaped by experience; Wrapped in innovation –

The latest version of the very successful D.N.A. (DryJoys Next Advancement)franchise launches today with the introduction of the all-new D.N.A. Helix.  Featuring a wider platform and a structured, lightweight construction to create power from the ground up, DNA Helix is available on footjoy.com and wherever FJ golf shoes are sold.

Originally launched in 2014, the DNA category has been widely adopted at every level of play, including on the worldwide professional Tours.

Inspired by that heritage of success, DNA Helix was developed from the ground up based on specific feedback from the world’s best players who value the combination of flexibility and comfort but requested more platform stability, particularly in the heel area of the shoe.

The new NitroThinTM 3.0 TPU (thermoplastic polyurethane) outsole foundation in DNA Helix was developed to deliver the additional stability requested by Tour players. In fact, DNA Helix is 38% more stable than its predecessor.  This was achieved by increasing the width between the cleat receptacles in the heel by 13% for more surface coverage underfoot. In addition, a new fit-bed was developed with more lateral stability and the integration of a 3D FoamCollar also helps to lock the player’s foot in place.

The new outsole also features strategically placed cut-outs in the TPU to expose more of the softer midsole which contributes to this outsole being 23% lighter than the previous version as well as being more flexible.

In addition to a wider platform, several new performance and comfort
enhancements were integrated, including:

–    New NitroThinTM 3.0 TPU Outsole that is lighter and wider than our highly successful DNA shoe for Tour-caliber stability

–    New FTF (Fine Tuned Foam) midsole provides a soft ride

–    New Xtra-Thick FTF FitbedR (Fine Tuned Foam) for incredible underfoot  comfort

–    New TourSpec StretchTM Tongue for comfort across the top of the foot

–    New 3D FoamCollar 2.0 to comfortably lock the foot in place

–    Premium ChromoskinTM leather by PittardsR of England

–    Low Profile PulsarR Cleats by SoftSpikesR

–    2 year waterproof warranty

Pricing:
$209.99/laced
$239.99/Boa System

Available:
Today on footjoy.com and wherever FJ shoes are sold

Miura Debuts Two New Players’ Irons

SCOTTSDALE, ARIZONA — Miura Golf has introduced two new irons to their MG Collection– the CB-1008 cavityback and the MB-5005 muscleback — for better players.

CB-1008

The CB-1008 player’s cavityback is forged from a billet of soft carbon steel. It features a wider sole (19mm on the 7-iron) that significantly contributes to the iron’s playability and forgiveness. That weight distribution in the sole, combined with a lower center of gravity, delivers forgiveness and increased launch angles — especially in the mid- and long irons.  “Being able to deliver the feel and performance generally only associated with a Blade iron makes the CB-1008 a naturally choice in the players’ iron category,” says Bill Holowaty, COO of Miura Golf.  “A wider sole and a precise distribution of weight are design characteristics which enhance the playability of this iron.”  Each CB-1008 iron has a $279 MAP price.

MB-5005

By redistributing approximately 15 grams of weight from the muscleback part of the iron, we modified the design of a typical blade iron — resulting in the MB-5005. Thus, this iron looks like a blade but plays like a cavityback. It incorporates one of Miura’s key design principles, “There exist subtleties with the design of the MB-5005 which have enabled the Miura family to deliver a Blade iron that plays like a Cavity Back,” said Holowaty. “The redistribution of weight in the head allows for an expanded sweet spot and lower center of gravity.  The MB-5005 is also slightly longer from heel to toe, delivering a feeling of confidence to the golfer at address.”

The MB-5005 is a limited edition product line in North America. Each MB-5005 iron has a $329 MAP price.

Golf Pride Was The Chosen Grip By 80% Of Players At The 117th U.S. Open

SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used swing and putter grip brand played at the 2017 United States Open Championship at Erin Hills.

The #1 Grip in Golf was trusted by 125 of 156 players (80%) in the tournament field at the 117th U.S. Open, including the champion, who relied on Tour Velvet Cord model grips and a Golf Pride putter grip, in his first career major victory. In addition, 33 players in the field used Golf Pride’s popular MCC model grips, which was more than double the nearest leading competitor brand used, including the first major appearance for Golf Pride’s latest breakthrough performance grip, the MCC ALIGN Technology. ALIGN Technology features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment.

“We are honored to once again be part in another break-through performance for a first-time major championship winner,” said Brandon Sowell, global sales and marketing director for Golf Pride. “With the victory, players using Golf Pride have won 9 of the last 10 U.S. Opens, including four in a row since 2014.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s entire 2017 product offering, visit golfpride.com.

Puma Golf Unveils Innovative Styles And New Colorways Of Favorite Silhouettes In Autumn-Winter 2017 Footwear Collection

Puma builds on celebrated SS17 designs to offer golfers a versatile, comfortable and stylish footwear collection

CARLSBAD, Calif. (June 20, 2017) – PUMA Golf, a leader in golf footwear innovation, design and style, introduced its new Autumn Winter 2017 footwear collection showcasing the brand’s cutting-edge, stylish offerings for both men and women. The line perfectly blends trusted technologies such as IGNITE Foam, providing superior step-in comfort; an Epic Performance Last, for the perfect fit; premium materials for durability; and a proprietary DISC closure system, with new, on-trend colors, materials and patterns for a statement on and off the course. Below are the new footwear highlights for Fall 2017.

IGNITE DISC Extreme – $140 – One of PUMA Golf’s most iconic, fashion-forward shoes, the IGNITE Spikeless Sport, returns with an all new graphic print. Like its predecessor, the innovative sporty mesh upper combines with a premium leather saddle and PUMA’s proprietary DISC technology that tightens with a simple twist for a custom fit. Available in four eye-popping colorways (Gray Violet/PUMA Silver/Steel Gray; PUMA black/PUMA Silver/Dark Shadow; Smoked Pearl/PUMA Silver/Dark Shadow and White/Gray Violet/High-Risk Red – the Red/White/Gray version of the shoe are part of the Volition America Collection – a portion of all sales benefit the Folds of Honor Foundation, supporting military families of wounded or fallen soldiers), the IGNITE DISC Extreme is available in sizes 7-14.

IGNITE SPIKELESS Pro – $140 – In this new design for Fall, an innovative, sporty microfiber combines with a textile tongue and lining for a super modern silhouette and for a comfortable and stable shoe for wear on and off course. Designed to step up golfers’ fashion games on and off the course, the IGNITE SPIKELESS Pro offers a premium microfiber waterproof upper, embossed support saddle and super soft mesh lining for the ultimate spikeless performance shoe. Available in two striking hues (White/White/Silver and White/Quarry/Silver) the IGNITE SPIKELESS Pro comes in sizes 7-14.

TITANTOUR IGNITE HI-TOP – $220 New for this season, PUMA GOLF introduces its iconic Hi-Top in an all-white colorway. The TITANTOUR and revolutionary IGNITE cushioning platform take comfort and performance to a new level with amazing stability and support from this head-turning high top silhouette. Sizes 7-14 available.

LADIES IGNITE SPIKELESS SPORT Floral – $120 per pair. An on-trend floral graphic print provides one of PUMA Golf’s most iconic women’s shoes a fashion forward, modern look. This sporty silhouette and profile designed with inspiration from classic golf footwear, uses a combination of textile and leather to take golfers shoe game to a new level. Full IGNITE Foam in the midsole is guaranteed to provide supreme comfort. Available in 3 eye-catching colorways (PUMA Black/PUMA Silver/Dark Shadow, Quarry/Nrgy Peach/Quiet Shade and Peacoat/Baja Blue/Smoky Grape) this shoe comes in sizes 5.5-12.

LADIES IGNITE STATEMENT – $80
Naming a shoe “STATEMENT” is a bold move for sure, but this is arguably PUMA GOLF’s most attention-grabbing design from the AW 2017 footwear collection. The IGNITE STATEMENT boasts a progressive silhouette that looks more like a casual street shoe, that is sure to make a statement on the course. IGNITE Foam provides extreme comfort, while 39 strategically placed hexagons on the sole provide multi-directional traction for stability through your swing. This new design is available in two chic color schemes (Gray Violet/Quiet Shade and PUMA Black/White) and comes in sizes from 5.5-12.

Look for PUMA Golf staffers including Rickie Fowler, Lexi Thompson, Ben Crane, Jonas Blixt and Bryson DeChambeau, to rock these designs on Tour this year. The PUMA Golf Autumn-Winter 2017 footwear collection is available now at cobragolf.com/pumagolf/men?cat=41 and at select retailers, as well.

Look Better. Feel Better. Play Better.TM

 

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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