Golf News – July 8, 2014

Golf News – July 8, 2014

Alstom Open de France - Day Four

Ecco Staff Player Graeme McDowell Defends Alstom Open De France Title

(Londonderry, NH) – Danish company ECCO – a leading manufacturer of innovative footwear – confirms that Staff Player Graeme McDowell wore its luxurious World Class golf shoes en route to defending his Alstom Open de France title this past weekend at Le Golf National in Paris.

Showcasing the ECCO logo on headwear, G-Mac carded a sterling final-round of 67 in wet, windy conditions. That allowed him to overcome an eight-shot deficit on the 54-hole leader and ultimately sit one stroke clear of the field. In capturing his 10th career European Tour title, McDowell moved to just outside the top 15 on the Official World Golf Ranking.

“I really needed this victory,” said McDowell. “It’s a special one for me. It’s pretty timely. There’s a busy summer ahead and this is a really good kick-start.”

Finishing just behind McDowell was fellow ECCO Staff Player Thongchai Jaidee, who placed T2 while displaying the ECCO logo on his shirt collar and headwear, and wearing Tour Hybrid shoes with patented E-DTS outsole technology.

“Graeme’s clearly in outstanding form heading into the Open Championship and the rest of the season,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “Everything could be lining up quite nicely for him to play well in some big tournaments and once again secure a spot on the European Ryder Cup team.”

Handmade in Portugal by a team of artisans working with the finest materials, the World Class model features a three-material outsole combining water-repellant leather with cushioning PU and wear-resistant TPU. Its classic brogue upper is crafted from leathers of the highest grade that are tanned using an exclusive HYDROMAX™ treatment. This ensures long-lasting suppleness while helping protect a player’s feet against even the harshest weather. World Class also showcases a moisture-wicking Second Skin leather lining and breathable, vegetable-tanned cow leather insoles that enhance circulation.

In addition to McDowell and Jaidee, the ECCO Golf collection is endorsed by scores of Tour stars worldwide, including Fred Couples, Ernie Els, Thomas Bjørn, Marcel Siem, Andreas Hartø, Wu Ashun, Will Wilcox, JB Hansen, Belén Mozo, Caroline Masson and Gerina Piller.

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Miura Golf MB001 Blade Sees High Sales Results

Vancouver, BC – With golf season in full swing, Miura Golf’s new MB001 muscle back blade iron – the company’s first blade in four years – is enjoying steady interest and high sales among lovers of fine forged golf clubs.

“We’re a closely held company, so we don’t release exact sales numbers. But we’re pleased at the reception golfers have given the MB001,” said Adam Barr, president of Miura Golf. “We don’t introduce clubs based on the calendar, but rather on the timetable of the Miura family. It’s gratifying to see that when the MB001 was ready, golfers were ready for it.”

The MB001’s chief refinement is its carefully shaped sole, the product of golfer and experience and suggestions since Miura’s last blade iron came out. The precise engineering, enhanced by Miura hand finishing in its one and only factory in Himeji, Japan, yields a leading edge and overall sole shape that gets through the turf efficiently. Besides creating consistent divots as evidence of a well-struck ball, the reinvigorated sole helps golfers keep the club face angle constant all the way through impact. The result: the desired trajectory, be it straight, drawn, or faded.

Early adopters of the MB001 confirm the results.

“Pretty much to a man, they say it’s the best ‘tournament’ blade Miura has ever made,” said Chip Usher of Usher Golf, a Miura authorized dealer and custom fitter in Savannah, Ga. “The sole especially gets a lot of attention. And the overall look is so crisp and clean.”

“[Players] love ’em,” said Frank Viola of Ace of Clubs, a Miura authorized dealer/fitter in Saugus, Mass., near Boston. “I’ve fitted and built sets for customers with a number of different shaft models, and the MB001 works well with all of them.”

Dealers – and their customers – are also intrigued by the mixed-set possibilities of the MB001. For instance, some customers are considering trying the MB001 in shorter irons and going with a Miura cavity back design, like the CB-501, for the longer clubs.

The MB001’s suggested retail price is $245 per club, but could vary depending on the shaft actually chosen. To find an authorized Miura dealer/fitter, go to miuragolf.com/find-dealers.asp.

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Nike Golf Opens Its World’s First Nike Performance Fitting Center In Scotland

EDINBURGH, Scotland (July 7, 2014) – Nike Golf, in conjunction with Archerfield Links, today announced the opening of the new Nike Performance Fitting Center at Archerfield in Edinburgh, Scotland, just ahead of the Scottish Open. Nike athlete Rory McIlroy was on hand for the announcement.

The facility – a world first for Nike Golf – will allow consumers from around the globe to experience the very best in golf club fitting, as well as offer them access to Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol, both members of Nike’s Swoosh Staff.

This facility provides the consumer with a full range of product, technology and fitting experiences, mirroring the service Nike Golf offers its Tour athletes.

“This incredible facility takes club fitting to another level,” said McIlroy. “It’s so impressive that Nike is providing the consumer the same type of service that we get as Nike athletes.”

Golfers can enjoy a range of packages tailored to their needs, including the ultimate three-day stay at the luxury club that will see them embarking on a full club and ball fitting, game-assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.

On day one of their stay, consumers will take part in a personal club fitting using the latest technology. On day two, their personalized, custom-built clubs will be delivered to the club in time for their playing lesson. Golfers will then have a distance mapping session, and will be shown how to use the Nike Golf NG360 app which allows players to track their progress on the course, as well as offer tips on game-improvement.

“Today marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance,” said Cindy Davis, President, Nike Golf. “It’s not enough to simply make great product – we have to serve our consumer with world-class experiences that enable them to unlock their true potential. Our partnership with Archerfield, an authentic site located on Scotland’s Golf Coast, does just that.”

“We are pleased to be working in partnership with Nike Golf on this exciting project. At Archerfield we like to play a different game. We want to create facilities which are above and beyond expectation, which set the benchmark in understated luxury and service,” said Tom Younger, CEO at Archerfield.

In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House with a spa (recently voted in the top-six new spas in Europe), a gym and a range of luxurious accommodations just outside Edinburgh. This facility provides easy access by road, rail and air.

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Andrew Bogren

News & Release Coordinator at Plugged In Golf
Drew is passionate about keeping up on the latest in golf technology and staying on top of the latest products and offerings from around the industry. When Drew is away from the golf world, he works in the Chicago area as an accountant and lives with his wife.

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