PXG Confirms Plans to Deploy Impressive New High-Performance Irons & Wedges Lineup
SCOTTSDALE, AZ – PXG today confirmed the upcoming release of three new marquee products: PXG® 0311® GEN7 Irons, PXG Black Ops® Irons, and PXG Sugar Daddy® III Wedges. The game-changing lineup, which features technology and performance taken to the limit, will officially deploy on August 7, 2024.
As PXG prepares to launch the new golf clubs, the company is doubling down on its commitment to heroes by continuing its heroes-first tradition. The game-changing new clubs will be immediately available to all current and past military personnel, veterans, and first responders ahead of the public launch.
“We are always looking for ways to acknowledge and show appreciation for our military and first responders,” PXG founder and CEO Bob Parsons stated. “These new clubs are simply outstanding – the greatest leap forward in technology and performance we’ve ever made. Ahead of the launch, we are proud to give our heroes the first crack at swinging them!”
ONE: PXG 0311 GEN7 Irons
PXG 0311 GEN7 Irons, ten years in the making, push the coefficient of restitution (C.O.R.) to the USGA limit to deliver the longest, best feeling, most forgiving irons in PXG’s history. PXG 0311 P® GEN7 Irons are engineered to deliver an ideal balance of workability and forgiveness. While PXG 0311 XP® GEN7 Irons are designed for extreme distance performance and excellent forgiveness.
TWO: PXG Black Ops Irons
PXG Black Ops Drivers and Metal Woods are complimented by a brand-new game-improvement offering, PXG Black Ops Irons. Black Ops Irons perform exceptionally well for a wide variety of players. High strength maraging steel technology allows the face geometry to be extremely thin. Combined with PXG’s proprietary core, the combo generates a feel that is better than forged, provides superior forgiveness, and explosive ball speed.
THREE: PXG Sugar Daddy Wedges
PXG 0311 Sugar Daddy III Wedges round out the new offering. Artfully engineered for versatility and accuracy across all playing conditions, these three-times forged and 100% CNC milled wedges feature three innovative sole designs to allow players to find their ideal fit.
Visit PXG Golf HERE
Codechaos 25 Redefines Performance in Spikeless Footwear
CARLSBAD, CA – CODECHAOS, the disruptive performance spikeless footwear franchise from adidas that’s redefined what a golf shoe can be, is introducing its next chapter: CODECHAOS 25. Designed to challenge the meaning and mentality behind spikeless performance, this new model introduces a redesigned outsole and upper aimed to provide golfers with an enhanced feeling of traction and stability in an eye-catching silhouette that’s impossible to ignore. Led by the CODECHAOS 25 BOA® model, the new footwear will also come in a laced version for men and women and will be available worldwide beginning August 1.
While pops of bright colors and its striking silhouette pack a powerful aesthetic, CODECHAOS 25’s updated performance components are what set the new model apart from other spikeless footwear in the market. Specifically, the redesigned outsole features a new 3D TORSION plate which aims to help golfers with stability both during their swing and as they walk the course. The adidas team also found that the 3D TORSION plate provided a better overall fit and helped minimize midfoot bend, which ultimately can cause internal heel slip. Golfers will recognize the iconic TWISTGRIP outsole but adidas updated the outsole with a new lug shape placed over a greater surface area on the outsole, adding up to 40% increase in traction-providing elements compared against previous iterations of the footwear.
To further enhance the performance of the shoe, the adidas team worked with engineers at BOA to incorporate PerformFit® Wrap powered by the BOA Fit System as part of the BOA model of CODECHAOS 25. Covered by a zipper shroud, the PerformFit Wrap offers golfers another component aimed to provide a locked-in feel with additional stability. CODECHAOS 25 BOA will be available in both men’s and women’s silhouettes.
Knowing comfort is important for all golfers, adidas created a new hybrid midsole featuring both BOOST and LIGHTSTRIKE technologies. While BOOST focuses on energy return and cradling the foot, LIGHTSTRIKE is featured around the rim of the midsole to add both stability and comfort when golfers swing. This combination is ideal for golfers as most are seeking both comfort and stability while out on the course.
The upper for CODECHAOS 25 is comprised of a durable, multi-layer knit with the goal of providing golfers with additional flexibility. The bottom layer closest to the foot features a soft, moisture-wicking material, which helps to increase comfort over the course of the round. The middle layer, a dynamic jacquard, is an open structure aimed to provide flexibility and help golfers adapt to the lie, while the outer layer is a sporty mesh to enhance the layers beneath. A transparent PU film also provides a ‘window’ into what makes this upper unique while still giving golfers waterproof protection.
Visit adidas Golf HERE
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