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Golf News – July 14, 2016

Callaway Apparel Danny Willett Scripting The OpenCallaway Apparel The Open 2016 Scripting

2016 Masters champ Danny Willett will step out this week at the 145th Open at Royal Troon wearing Callaway’s latest styles and colors from the new Autumn Winter 2016 European collection that is designed for all seasons.  Danny will be sporting Callaway’s new Tour 3.0 waterproof suit that offers fourway stretch, high performing waterproof fabrics and that is modern in fit and style. The new suit is mechanically designed using the highest quality fabrics and techniques, constructed using the highest level of breathability and waterproof technology.

Callaway Apparel Grillo Weather Series Scripting The OpenEmiliano Grillo is making his debut at The Open in classic golf fashion style from #IWearCallaway’s Spring 2016 line.  The notorious weather conditions at The Open provide the opportunity for Emiliano to don his new Callaway Tour 3.0 waterproof suit that offers fourway stretch and waterproof fabrics. The new suit is mechanically designed using the highest quality fabrics and techniques, and constructed using the highest level of technology.  All styles Emiliano will wear feature several Callaway’s unique OptiSeries fabric technologies including: OptiDri moisture management, OptiStretch engineered elastic fit, OptiShield protection from harmful UV rays.

2155835Greg Norman Collection Launches Attack Life For Fall 2016

NEW YORK, July 14, 2016 Greg Norman Collection, the golf-inspired sportswear company, announces today the launch of “Attack Life” for the Fall 2016 season.

Danny Gee, Vice President and Creative Director, categorizes Attack Life as, “A performance infused lifewear collection, inspired by the same modern aesthetic as Greg Norman Collection. Created with today’s active lifestyles in mind, the collection includes wicking and stretch fabrics plus the benefit of reflective elements for improved visibility after dark. Socially conscious, this collection was built with a focus on sustainability wherever possible; from the recycled polyester made from plastic bottles, to the recycled paper in our hang tags, Attack Life creates clothes you can look good in and feel good about.”

Styles such as the Hybrid Short are designed with versatility in mind using stretch fabric for comfort, mesh pocket bags and a water repellant finish for quick drying, these shorts have the ability to take you from the clubhouse to the pool. Perfect for the gym, running around town or just relaxing, Attack Life is lifewear.

“More and more green grass golf shops are carrying this type of product,” says Mike Elliott, President of Sales – Golf. “With the addition of Attack Life, it gives the consumer an extension of the Greg Norman brand and gives the pro shop a broader offering than just traditional golf apparel.”

2155831Inaugural ‘Dos Equis Rip, Pitch & Roll’ Coming To Boyne Mountain Resort

August 19 event is adult version of popular ‘Drive, Chip & Putt’ junior skills championship and complemented by outdoor happy hour, music and more

(PETOSKEY, Mich.) – BOYNE Golf – home to 10 premier courses spanning three resorts in the heart of “America’s Summer Golf Capital” – announces the inaugural “Dos Equis Rip, Pitch & Roll” (RPR) golf skills challenge will take place at the Boyne Mountain Driving Range on Friday, August 19 from 4:30 to 8 p.m.

Open to participants 21 and older, RPR’s format is similar to the popular national “Drive, Chip & Putt” junior competition that annually culminates in a visit to Augusta National for finalists. RPR entrants will compete in three separate disciplines:

• Rip – Participants will hit three drives and receive points for each one that lands in the prescribed driving area

• Pitch – Participants will hit three pitches from three predetermined locations (20-60 yards) and receive points based on proximity to hole

• Roll – Participants will hit three putts from three predetermined areas (short, medium and long) and receive points based on proximity to hole

RPR features Professional and Amateur divisions. Professional competitors are split into men’s and women’s groups and will play for a to-be-announced cash purse, while amateurs compete in four flights (Men 49 and younger; Men 50 and over; Women 49 and under; Women 50 and older) for prizes.

The event will take place amid a festive environment featuring an outdoor Happy Hour on the Boyne Mountain Driving Range. Players can enjoy Dos Equis beers, live music throughout the evening, and receive prizes for best golf outfit / costume as well as several additional non-golf contests.

“Rip, Pitch & Roll is yet another example of our team’s mission to make golf as entertaining as possible,” says Bernie Friedrich, Boyne Resorts’ senior vice president of golf and resort sales. “It’s a great opportunity to socialize and enjoy a beautiful late summer evening while testing your skills in a fun, familiar format.”

Entry fees are $30 for the Professional division, $20 for Amateur, with a portion of proceeds benefiting local charities. Each participant also receives one drink ticket, an event gift and entry into drawings for prizes such as BOYNE Gift Cards.

For more information and to enter, visit Additional questions may be directed to Dan Turcott,, 231.439.4016.


Matt Meeker
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