Golf News – July 1, 2016

2155734“Stay Collar” Elevates Level Of Detail In Chase54 Apparel Collection

CHASE54 announces its official STAY COLLAR, offering a sleek and clean collar for the course and beyond. The STAY COLLAR complements the brands FUSION54 family of proprietary fabrics, offering detail-oriented, advanced fabric technologies like moisture-wicking DRYFUZE® and odor-fighting FRESHIELD™. To reaffirm its position in the marketplace, CHASE54 is formally paying tribute to its collar stay since receiving industry feedback on its quality.

The STAY COLLAR features a high-quality coated metal that can be removed before washing, but if left in the shirt, will not rust. The removable collar stays keep a golfer’s collar in line to focus on their game. Whether on tour, on the course, in the office or out with the guys, these collars stand out against the competition. This small attention to detail will amp up his style to look good and feel good.

ALL OF CHASE54 MEN’S SELF-COLLARED POLO SHIRTS FEATURE THE SIGNATURE COLLAR STAYS, INCLUDING:

NEW BRONX POLO- $80.50
Discover an epic fabric that impresses at first touch, with the complement of an obedient STAY COLLAR.

The Bronx includes:

– Space-dye print fabric
– STAY COLLAR, STAY!
– Available in Cobalt and Skylight
– Sizes S-2XL
– DryFuze® technology
– Quick dry and cool touch
– Featherweight

“Our research has proven that disobedient collars equates to distraction on the course,” says Lulu Faddis, Chief Designer and Creative Director for CHASE54. “I’ve seen a lot of collar stays over the years and nothing compares to the unwavering collar a CHASE54 polo provides. Not only is it an exclusive detail we’ve become known for, it’s an example of how we do details in the finest way,” she adds. “While we know we could never create the perfect collar, we feel we are well on our way by supporting our mission ‘for the pursuit’ of perfection,” Faddis concludes.

2155730Young Belgian Ace Pushes For Tour Card With G/Fore

Young Belgian talent Thomas Detry has joined the ranks of leading US golf fashion brand G/FORE.

The fresh-faced 23-year-old has been tipped for a big future on the European Tour and is chasing his full card this season via the Challenge Tour.

A former Junior Ryder Cup star, Detry will be in the field at the European Tour’s French Open this week and will be donning a G/FORE glove, apparel and shoes.

Brussels-born Detry is running into form after an impressive recent display in the Najeti Open at Saint-Omer, in France, where he finished tied for second. And he will be hoping to continue his recent efforts on French soil again.

Detry said: “G/FORE fits my style perfectly and the apparel is awesome both on and off the course. They have the most comfortable golf shoes I’ve ever worn so I’m excited to put them into play.

“I’m so happy to be part of the G/FORE family.”

In wearing the colourful and innovative G/FORE brand, Detry follows in some big footsteps. Two-time Masters champion Bubba Watson wears both G/FORE shoes and gloves, and recently caused a stir at the US open when he wore the brand’s new Crusader high-top shoe.

And Bubba’s namesake, the ever-popular veteran and eight-time Major winner, Tom, famously waved goodbye to the Open Championship from St Andrews’ legendary Swilcan Bridge while wearing a G/FORE glove.

The G/FORE brand was created by fashion-industry pioneer Mossimo Giannulli – founder of the billion-dollar clothing company Mossimo Inc – in 2011 after he became frustrated in his search for colourful and functional golf gloves.

Giannulli added: “Thomas Detry embodies the youthful spirit of G/FORE and his European roots are perfectly suited with our brand aesthetic. He also appreciates G/FORE’s disruptive luxury – further proof that this isn’t your father’s golf brand.”

The G/FORE autumn/winter 2016 collection launches soon and features premium apparel made from custom fabrics carefully crafted by the brand’s design team to create a classic aesthetic, while allowing for athletic movement.

Club golfers can lay their hands on the G/FORE collection at selected pro shops up and down the country, while the products are also available at a choice of premium online retailers.

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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