Golf News – January 8, 2014

Golf News – January 8, 2014

Ready For Launch – New 588 Woods From Cleveland Golf

HUNTINGTON BEACH, CA – January 7, 2014 – Cleveland® Golf is pleased to introduce the new 588® woods: the 588® Custom™ Driver, 588® Fairway and 588® HybridThese tour-proven designs, which add distance and forgiveness to any player’s game, are now available for pre-booking and will be in-stores on February 7, 2014.

Based on exhaustive testing and tour validation, the Cleveland® 588® Custom Driver has a 460cc titanium head that offers the greatest combination of distance, forgiveness and accuracy in any driver Cleveland® Golf has ever made. An adjustable hosel offers 12 different settings to precisely tune loft, lie and face angle – loft and lie have a total range of 3°, while face angle has a total range of 4.5°. The back of the sole has an adjustable weight screw to optimize swingweight (standard weight is 3 grams). Advanced wall construction allows more weight to be positioned lower in the club head for a higher, more penetrating ball flight. Enhanced variable face thickness technology creates the hottest flight on center strikes and even faster ball speed on off-center hits for maximum forgiveness. A premium Matrix® OZIK 6Q3 shaft promotes a mid-launch and provides an all-around combination of speed and stability with solid feel at impact. TheCleveland® 588® Custom Driver has a MAP of $349.99.

The Cleveland® 588® Fairway combines power and forgiveness in a versatile design. A tour-proven profile offers optimal face, sole and crown dimensions to promote a clean, confidence-inspiring look from the turf or off the tee. Enhanced variable face thickness technology produces maximum distance on center strikes and greater forgiveness on off-center hits. Combined with a rear sole plug, advanced wall construction allows more weight to be positioned low in the club head for a higher launch. A premium Matrix® OZIK 6Q3 shaft is designed for a mid-high launch, offering an all-around combination of speed and stability with solid feel at impact. Cleveland® 588® Fairways are available in lofts of 14.0°, 15.5°, 18.0° and 20.5° and carry a MAP of $199.99.

The Cleveland® 588® Hybridour first hybrid engineered with both variable face thickness and Gliderail Technology, provides incredible playability as well as maximum distance and forgiveness. Its tour-proven, compact profile has minimal offset, giving golfers a confidence-inspiring look from any lie. Combined with a rear sole plug, advanced wall construction allows more weight to be positioned low in the club for a higher launch. A premium Matrix® OZIK Altus shaft is designed for a high launch and an all-around combination of speed and stability with a solid feel at impact.Cleveland® 588® Hybrids are available in lofts of 18.0°, 20.5°, 23.0° and 26.0° and have a MAP of $169.99.

Todd Anderson Joins PING Staff

PHOENIX (Jan. 7, 2014) — PING announced today that Todd Anderson, Sea Island Director of Instruction in Sea Island, Ga., has joined the company as a brand ambassador. Anderson, a nationally renowned instructor who coaches PING Pro Billy Horschel and several other top-rated PGA Tour players, will represent PING at Sea Island and throughout the world of golf.

“Todd’s record of success with golfers of all abilities makes him a perfect fit for our team,” said John A. Solheim, PING Chairman & CEO. “He has an amazing ability to bring out the best in golfers no matter their ability. It takes a special skill to be able to improve the games of everyone from world-class players to those with higher handicaps. Todd has that gift and we’re excited he’ll be representing PING at Sea Island and throughout his other high-profile activities.”

The 2010 National PGA Teacher of the Year, Anderson has published more than 50 articles on instruction for leading magazines, including Golf Digest, where he is a member of the teaching-professional staff. He’s currently ranked 8th nationally (#1 in Georgia) by the magazine, which has also honored him as one of “America’s 50 Greatest Teachers” every year since 2000, when the list was established. He has been a Golf Magazine Top 100 teacher since 2002.

Anderson’s long career working with golfers of all skill levels has given him significant insight on how properly fit clubs will lead to improved performance. He is a strong advocate for custom-fitting, whether it’s a top tour player or a golfer who just plays for the love of the game.

“Instruction and fitting go hand in hand,” said Anderson, who resides in Sea Island with his family. “I’ve learned over the years that fitting my students with clubs built to their specifications and their swing is vital to helping them play better. Once this is established, we can then focus on improving their technique through proper instruction. PING pioneered fitting more than 40 years ago and remains the leader today. Joining forces with their engineering team and fitting specialists is very exciting for me.

“On top of that, I’ve long admired PING and the Solheim family for their contributions to golf. All of us who play the game have been touched by their company’s influence in some way, whether it’s through their incredible generosity or one of PING’s numerous innovations that make the game more enjoyable.”

Vibrant Colors, Lightweight Cushioning Combine In The Nike Lunar Control

BEAVERTON, Ore. (January 7, 2014) – Rory McIlroy loves how lightweight his Nike Lunar Control shoes are. “They feel like you can wear them all day, they’re incredibly comfortable,” he says.

Paul Casey says it’s “the impeccable traction with the ground” that is key in his decision to lace up in Lunar Controls week after week.

And Kyle Stanley likes that he doesn’t have to break them in. “They’re ready to wear, right out of the box,” he says. “I wouldn’t wear anything else.”

Nike Golf Athletes sport the Nike Lunar Control on Tour more than any other shoe because it offers the control and lightweight cushioning they need round after round – and now they have an expressive range of bold and confident colors to choose from.

“The shoe is designed to be in contact with the ground as much as possible and that enables me to push off the ground with more control,” Casey says. “For me, it’s always incredible how Nike creates great shoes, and then improves on them in the next generation.”

Vibrant colors such as Venom Green, Military Blue and Challenge Red pop against white and black premium full-grain leather uppers and highlight Nike’s proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive, resulting in a unique combination of comfort and support.

“Our Tour athletes are on their feet all day, every day – they know what they need out of a golf shoe to perform at their best,” says Lee Walker, Nike Golf Global Footwear Marketing Director. “We relied heavily on their insights to create a shoe that provides optimal control and comfort in a range of confident colors.”

In addition to Lunarlon foam cushioning, the Nike Lunar Control also features Nike Flywire, another proprietary technology, which wraps from the midfoot to the heel for targeted support and lightweight structure.

Underfoot, Nike Power Platform stabilizes the foot to provide better balance, smoother weight transfer and more control at impact. Power Transfer Zone technology works in conjunction with the Power Platform to allow for constant ground contact and a smooth transfer of power throughout the swing.

The new colorways of the Nike Lunar Control are available now in Black/Reflect Silver-Light Crimson; White/Team Red-Challenge Red; White/Black-Venom Green; and White/Military Blue-Venom Green.

Nike Lunar Control

Street Price: $160

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Andrew Bogren

News & Release Coordinator at Plugged In Golf
Drew is passionate about keeping up on the latest in golf technology and staying on top of the latest products and offerings from around the industry. When Drew is away from the golf world, he works in the Chicago area as an accountant and lives with his wife.

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