Golf News – January 29, 2018

Bushnell Golf Introduces Hybrid Laser + GPS Rangefinder

See Distance Like Never Before with the NEW Bushnell Hybrid

OVERLAND PARK, KS – Bushnell Golf, makers of the #1 laser rangefinder, chosen by 97% of pros on the PGA Tour today, introduces the industry’s newest innovation – HYBRID. HYBRID combines the latest in Laser and GPS technologies to provide better data so golfers of all levels can make better decisions on the course. The new Bushnell HYBRID utilizes precise Laser and GPS yardages allowing the golfer to see distance like never before.

“HYBRID provides golfers more information than ever before. The two technologies ‘talk’ so that the golfer sees the front and back distances of the green in relation to the pin that is targeted with unmatched accuracy by the laser,” said John DeCastro, Bushnell Golf Product Lane Director. “The introduction of the HYBRID demonstrates Bushnell Golf’s commitment to providing the best, most accurate information so those who golf with Bushnell can play their best golf”

The new Bushnell HYBRID takes the guesswork out of the game by displaying the lasered distances to the pin and GPS provided front and back yardage readings within the LCD. Additionally, Bushnell has incorporated exterior GPS front, center and back yardages to assist with correct club selections when golfers have cart path only or blind shots.

To support the power required by the combination of GPS and laser technology in the Bushnell HYBRID, the brand introduced the use of Dual Power Technology. The CR2 battery will power the laser and the USB rechargeable lithium ion battery will power the GPS. Dual Power Technology allows you to be able to able to use your laser, even if the GPS is not charged.

Additionally, Bushnell Golf includes PinSeeker with JOLT Technology amongst the host of features offered in the new HYBRID. When the golfer aims the HYBRID at the flag, JOLT provides short, vibrating bursts to reinforce that Bushnell’s advanced PinSeeker Technology has isolated the target and locked onto the flag. The vibrating bursts provided by JOLT Technology ensure golfers have the exact distance to the flag.

Visit Bushnell Golf here:

PGA National Resort & Spa Unveils its Renowned Honda Classic ‘Sneak Peek Golf Challenge’

PALM BEACH GARDENS, FL – PGA National Resort & Spa – home of the PGA TOUR’s Honda Classic and former Ryder Cup venue – unveils its highly acclaimed Honda Classic “Sneak Peek Golf Challenge.”

The comprehensive package offers a “bucket list” experience which provides a once-in-a-lifetime opportunity to “play where the pros play.” A limited number of golfers will tee off at the iconic Champion Course on Friday, Feb. 16, the same day that the course is turned over to the PGA TOUR for event preparation. Golfers will walk “inside the ropes,” following in the same footsteps as the game’s elite.

The package also includes a PGA TOUR driving range experience, breakfast in the official Honda Classic player dining area, caddie with personalized bib, the new Callaway Rogue driver, on-course beverages and snacks, lunch, prizes, deluxe gift bag and one-night accommodations (evening of Feb. 15). Partial proceeds will support the second phase of construction for The Els Center for Excellence.

“We invite golfers to experience the thrill of a PGA TOUR-caliber course and test their skill at the legendary Bear Trap,” says Greg Saunders, Vice President, Managing Director. “Not only will participants walk The Champion days before the Honda Classic, but they will also be able to take advantage of our world-class amenities and accommodations.”

Anticipation surrounding the Honda Classic is rapidly building as Justin Thomas joins a star-studded cast competing on the Jack Nicklaus-designed layout. Since 2007, the Champion Course has been the site of many historic moments, including the first time Rory McIlroy ascended to No. 1 in the Official World Golf Ranking. Last year, Rickie Fowler claimed his fourth PGA TOUR victory at the Honda Classic by edging out Morgan Hoffmann.

Visit PGA National Resort here:

Hall of Famer Ernie Els Joins XXIO as Global Ambassador

HUNTINGTON BEACH, CA  – Srixon / Cleveland Golf / XXIO, sports brands of Sumitomo Rubber Industries (SRI), are pleased to announce the addition of Ernie Els as Global Ambassador for XXIO. Nicknamed “The Big Easy,” Els’ smooth, easy swing perfectly represents the easier distance, accuracy and golf that XXIO delivers to its customers.

“I’m proud to be on board as XXIO’s new Global Ambassador,” said Els. “Srixon and Cleveland are successful brands in golf, with a proven track record, and I’m familiar with the company’s products so that’s an easy fit for me. In fact, I won both my US Opens using Cleveland wedges and I’ve always loved those clubs.

“XXIO is perhaps a less familiar name in certain parts of the world…but trust me, this company is really going places! They’ve been the No.1 equipment company in Japan over the past 17 years, now the market leader in Korea and New Zealand, and the growth has been dramatic. I’ve been talking to the guys there a lot over the past few months. They have a range of high-end, high quality products and some innovative technologies that help the average golfer get more out of their game. I’m all for that. And they have big ambitions, too.

“Actually one of the things I’m looking forward to is being able to assist in their product development and obviously, with me playing an international schedule, help create an uplift in brand awareness as the company expands around the world. These are the kind of multi-dimensional, professional partnerships that really interest me. Honestly, it’s exciting to be part of the team.”

During his full 2018 tournament schedule on the PGA Tour and European Tour, Els will play with Srixon/Cleveland Golf/XXIO equipment as well as carry a XXIO bag.

Visit XXIO Golf here:

Michael Feland
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